Hope Group Liu'S Four Brothers Entrepreneurship History

In the early days of reform and opening up, Chen Yuxin (Liu Yongmei), Liu Yongyan, Liu Yonghang and Liu Yonghao took the courage of the ordinary people to take off the "public service" and became a specialized household. Four

Starting from the most common farming industry in rural areas, relying on science and technology, they have completed the pformation from aquaculture to feed industry, and made a world in the feed industry.

After nearly 20 years of development, from the Xinliang seed farm of Xinjin County in Sichuan to today's hope group, they have become the "Chinese feed king" with nearly 100 enterprises and annual sales income of about 8000000000 yuan. They have become the typical representatives of the development of new Chinese enterprises, and have been amazed by entrepreneurs all over the country and even the world.

Since 1979, China has entered a new era of reform and opening up.

The vast rural areas with 800 million farmers took the lead in carrying out historic reforms, implementing the household contract responsibility system, engaging in sideline businesses and running entities, and farmers were beginning to free themselves from the land.

In 1982, the state called for science and technology to develop agriculture, and a new round of construction upsurge appeared in the countryside.

On the day of August 1982, Liu's four brothers were holding a square table to decide their own fate on a small courtyard in the ancient village of Xinjin County, Sichuan province.

Liu Yongyan, a senior student, graduated from the Chengdu Telecom Engineering Institute and worked in a computer office of a state-operated unit. Liu Yonghang, a junior college student, graduated from a teacher's college, worked in the County Education Bureau; third Chen Yuxin (Liu Yong Mei), a Sichuan agricultural college, graduated from the Agricultural College, worked as an agricultural technician in the county, graduated from the fourth year Liu Yonghao, and graduated from the provincial radio and TV University, and taught in a middle school in the province.

They all held the envy of the "iron rice bowl" in their hands.

By reason, fate is enough for them to be green.

After a heated discussion, the family meeting of three days and three nights finally made a decision: "take off the public uniform as a specialized household."

Chen Yuxin resigned first, and then the other three brothers also resigned. Then they sold their valuable items such as watches, bicycles and so on. They managed to scrape together 1000 yuan of capital. So the new breeding farm named after Chen Yu was born.

Two, the first business of Liu brothers is difficult at the beginning.

Liu's brother's first business almost made the "Yu Xin Liang seed farm" aborted.

At that time, a specialized household in Ziyang County ordered 100 thousand good breeds of chicken to them.

They bought eggs, put them on the ground, hatched chickens, and delivered 20 thousand first.

Unexpectedly, the chicken was half smothered in the pportation, and the remaining half of the fire was burned. The specialized household was almost bankrupt, and the Liu family did not get the money. What about the remaining 80 thousand chickens?

After hearing that there was a market in Chengdu, they started to make bamboo baskets overnight. After that, the four brothers started off at 4 o'clock every morning, and peddled 3 hours' bicycles to the bazaar 20 kilometers away.

After thousands of chickens were sold out, then they dragged their weary bodies into their cars and went home.

In this way, the four brothers lost more than ten kilograms of meat in ten days, but fortunately, 80 thousand chickens were completely released.

At the end of the year, there was a profit of 100 thousand yuan.

Three, the birth of the king of quail, the sales of the quail must be carefully calculated. Chen Yu has calculated that an egg sells for only 0.1 yuan, while a quail egg is worth 0.2 yuan. Moreover, the small quail hatches the egg 40 days to lay the eggs, and a pair of quails can hold 5 litters in 1 years, that is, 100 yuan.

After some calculations, Liu brothers decided to focus on raising quail.

At this time, the "quail fever" in Chengdu is cooling down.

The villagers urged them not to cocoon themselves.

Liu brothers think that the low technology, high cost and poor business will collapse, and they will rely on modern technology to reduce the cost of quail eggs.

So, Chen Yu Xin was mainly organized by a third group, and a special scientific research group was set up. Soon after that, a good breed of quail with an egg yield of 80% was produced, and a series of feedstuffs were prepared.

The four brothers are very smart.

They applied the electronic computer to feed allocation and breeding sampling, and explored the ecological cycle feeding method of raising quail with pig quail dung, pig manure and fish dung, so that the cost of quail eggs reduced to almost the same as that of eggs, and won the market at once.

This is the beginning of their road to becoming rich by professional technology, and has accumulated funds for the future entrepreneurial path.

Four, the establishment of the feed kingdom. Liu Yonghao was responsible for purchasing feed as early as 1982 when he was in the seed farm in -1984.

The reason why Liu's siblings shifted their attention to feed production industry was also considered: People's demand for quail eggs is far less than that of pork. At home, they can't live without pork. Chinese traditional pig raising methods are too backward. Farmers feed pigs with grass, barley and sweet potatoes, and each pig usually takes 1 years to slaughter.

If the pig industry wants to leap, we must take the development of feed as a breakthrough.

At the same time, a group of foreign feed traders are pouring into China, producing and selling fully priced pellet feed with modern concept.

For a time, there appeared a phenomenon of queuing for feed in Sichuan Province, the first big pig raising Province in China.

In this regard, the four brothers quickly made the decision to start feed development.

They set up a trial farm with more than 100 pigs, inviting experts and scholars from inside and outside the province to jointly demonstrate the feed formula and accumulate research results.

Liu's four brothers realized that if we want to lower the cost of feed and improve the quality, the key is to increase the technology content in the formula and production process.

In 1988, we hope that the feed company will replace Yu Xin Liang seed farm, and specialized households will develop into private enterprises.

In 1988, hope feed company bought 10 mu of land in the ancient village, invested 4 million yuan, set up the hope science and Technology Research Institute and feed factory, and invested 4 million yuan as research fund, and hired over 30 experts and professors as full-time or part-time researchers.

He sent people abroad to investigate and invited experts from home and abroad to exchange visits.

After more than two years of repeated tests and screening, "No. 1 piglet feed", selected from the 33 formulas, stands out.

In the month of 1989, the "hope brand" 1 full fat pellet produced by the "hope card" was released to the world, and its quality was comparable to that of Thailand Zhengda feed. The price per ton was 60 yuan lower than that of Thailand feed, which broke the market of forage monopoly at once.

Since then, we hope that feed will become famous.

The business of "Hope" has undergone several important development stages: in 1982 -1988, through the initial accumulation of quail, the net assets increased from 1000 yuan to 10 million yuan; in 1989 -1993, through the production and operation of feed enterprises, the net assets accumulated from 10 million yuan to 100 million yuan; in 1993 -1999, through assets management and brand operation, the net assets increased from 100 million yuan to 1 billion yuan.

Comments: 1, "Hope" is a classic case in the history of entrepreneurship in the past 20 years of reform and opening up.

From wearing "public service" to being a self-employed person is a leap in mind of Liu brothers. From raising chickens to raising quails is the expansion of Liu brothers' operation; from breeding to developing feed production, they are spanning from family workshops to enterprises.

2, the rapid rise of hope depends not on luck, but on the key to the survival of the enterprise -- the sales market.

The biggest market for improving people's living standards in China's economic development is "eating meat". In this market, feed is the product most suitable for business operation in the value chain of "meat making".