Villa Legend Of The Western Suburbs

At the age of 17, Wang Shuqing left Shanghai and went to Anhui to go to the countryside. At that time, he often had enough to eat. His greatest wish was to return to the city, even if he was a cleaner. When he was 19 years old, he went to Shenyang to become a soldier. At that time, he wanted to get a job after returning to work, and did his work well. Now Wang Shuqing is one of the most famous villas in Shanghai -- the developer of the western suburb of Shanghai.

When Wang Shuqing was interviewed in the splendid Sales Office of the western suburb manor, he was probably deeply impressed by his tortuous past. He liked to recollection the various fragments of the past to reporters, but when he was faced with his small famous works, he smiled and said to the Keer, "I never thought of being a real estate developer before, not to mention a high-end villa."

Wang Shuqing has always considered that the experience of going to the countryside and serving as a soldier has nurtured his own style of hardworking and steadfast work. This style has laid a good foundation for his future work and business. After demobilization returned to Shanghai, Wang Shuqing became a prosecutor. Through his diligent work, he was a divisional cadre at the age of 27 or 8.

"At that time, the external market economy has been very active, and I also prefer to move, plus the sense of space in the development of government departments is not very big, so the idea of sprouting into the sea."

Under such a background, Wang Shuqing resolutely abandoned politics and commerce at the age of 30.

In fact, Wang Shuqing went to sea in 1990. In a strict sense, he should have stepped on the "sea of business".

Because at that time, Wang Shuqing was a subsidiary company of the government department - the harbor company. He was a general manager in a Integrated Company under the company.

According to Wang Shuqing's introduction, the reason why it is called Integrated Company is that the company not only deals with trade but also industry, and also involves some rental industries. At that time, the company had a wide scope of operation, but it was still not "on top" with real estate.

The fate of the people is always changing with the change of the environment. If it is not for the sake of policy change that does not allow the government to make three production in 1996, I am afraid Wang Shuqing did not expect to make his own career.

It was under such conditions that Wang Shuqing decided to lead more than 60 workers at that time, and contracted the company with a loss of about 3000000 yuan.

When the reporter asked him how he had such great courage at that time, Wang Shuqing told reporters, "the company's losses have many factors, but with five or six years of experience in the enterprise and previous connections, I feel that I do not have a big problem. I have a bottom line for running this business well."

But after all, the company has a burden of about 3000000 yuan in losses. Wang Shuqing thinks that if he wanted to turn losses into the real estate sector according to the situation at that time, he himself registered and set up a Real Estate Company.

However, the real estate sector is a strange market for him. Besides, the funds in his hands are not enough, so Wang Shuqing chooses to cooperate with others in developing projects.

The first project of the company is in the big cypress region of Yangpu District, which is small in size, only 30 thousand square meters. It is a general residence.

Wang Shuqing thought that the project was small, but accumulated experience, knew some knowledge in the real estate field, and found that he could make more room to play independently, so he began to seek opportunities for development.

The opportunity is to hide hope when others are feeling bad and to develop a business vision.

Wang Shuqing felt that when most people thought the plot was worthless, there might be some business opportunities, and profits were thin when everyone knew the plot was good.

When he took 1262 acres of land in the Hua Cao area of Minhang District, many of his friends did not fully understand it.

Because before that, most of the land here was land for demolition and resettlement, but many houses were not sold well after they were built.

"It can be said that at that time it was a project to lose a project in this place, so there was no developer at all to take the land."

Wang Shuqing said that when the traffic was not convenient, the land far away from the urban area was like "barren land".

However, Wang Shuqing has a sober understanding of himself. "My financial strength is not very strong and can not be developed in the downtown area, so I can only take the road of rural encircling the city.

Moreover, when developers are unwilling to come here to get land, the land price is cheap, and the local government has given many preferential policies.

The 1262 acres of land were really cheap, at that time it was only 200 thousand yuan per mu, and Wang Shuqing got a very favorable policy: phased development, phased implementation and installment payment, which greatly reduced his financial pressure.

But Wang Shuqing wants to find partners. According to the requirements of high standards, he may not be able to do so according to his own strength, so he has found a Italian company cooperation.

"The requirements of the Italian company are very high, and the cost of cooperation in the early stage will be 100 thousand dollars," he said.

But Wang Shuqing still chose to cooperate, and the design that the other party immediately produced was quite satisfactory, but the other side told him that this design was their design 20 years ago.

Wang Shuqing said that when he heard each other's reply, he felt very shocked, so he wanted to do the best, so he decided to find a better partner.

Then there was an American intervention, and the direct consequence of this American intervention was the birth of Premium Apartment House, Shanghai The Racquet Club Hotel.

"This American also has no money, but he used to finance in New York Wall Street, so he told me that 6 months before the plan was ready, he could get in.

Then he took the plan to lobby around the world, and at that time he said that where the American schools were going, where the housing prices would go up, so I worked with him first to produce 462 acres of land and make a project plan for The Racquet Club Hotel Premium Apartment House in Shanghai.

Wang Shuqing said that he and the first foreign cooperation project - the whole story of The Racquet Club Hotel Premium Apartment House in Shanghai, on this project, he told reporters that he opened his horizons.

This is the project. The international Real Estate Company of Holland ING group has invested money, and just as the prediction of the partners, only the American schools nearby require 100 apartments.

Wang Shuqing told reporters that The Racquet Club Hotel Shanghai Premium Apartment House has been recognized by international people, so far the apartment rent has reached 4500 dollars per month.

The success of the The Racquet Club Hotel apartment in Shanghai once again inspired Wang Shuqing and made his company profitable. And more importantly, in Wang Shuqing's words, it was the way in which foreign companies brought in the operation of the company and the standards of Real Estate Company, and understood the mode of combining international finance with real estate management.

"When I had 800 mu of land in my hand, I decided to do it myself."

After seeing the perfect mode of operation, Wang Shuqing secretly decided to really pursue his own business.

Wang Shuqing frankly told reporters that when he got the land, he didn't know what to do, just after the Shanghai The Racquet Club Hotel apartment project, he began to germinate to be a villa idea.

According to the investigation in Shanghai market, he feels that there are not many high level villas in Shanghai, so he decided to make a real villa project, and the west suburb manor began to germinate at this time.

Wang Shuqing thinks that many villa projects in Shanghai are actually going the same way. They simply regard buildings as villas, but neglect the fact that villas should be combined with green space and trees.

In order to make a real villa, Wang Shuqing decided to give his villa more space, with an average of 3.3 acres for each villa, and invited world-famous designers to design 50 villas samples.

The western suburbs manor project, which he made according to his request, has been well received by the market. But Wang Shuqing told reporters that his mind should be calm and the operation of the company should be steady. Therefore, when many foreign companies invited him to the villa project in the field, he refused such an invitation.

In his view, if we do not understand the local situation, we will have too much risk to do it hastily.

Wang Shuqing's experience as a soldier had left a deep impression on him. He thought that he was not fighting at the moment, but the enterprise was always on the battlefield. In the face of choice, he needed military determination. His next decision was to make the remaining 200 acres of land into the west suburb Manor wine shop apartment.

International Financial Daily (2004, 06, 28, Ninth Edition)