Celebrity Entrepreneurship: Huang Minjie, Father Of Chinese "Suspenders"

He used to be a powerful figure in the clothing industry of Hongkong. In October 1997, a sudden Asian financial storm robbed him of all his wealth.

Half a year later, he came to a garment factory in Shenzhen to make a tailor's bed master. The former Hongkong boss wanted to grab a job with a migrant worker.

In October 1998, he sold the only house left in Hongkong and bought the garment factory in Shenzhen.

In 2000, he accurately predicted the popularity of suspenders.

In 2003, his total assets amounted to hundreds of millions of dollars.

In 2004, the world famous brand "Ma Tian Na" bought his garment factory, and he became the president of "Ma Tian Na" company.

This is Huang Minjie's struggle history, a legendary story of unremitting efforts and a comeback.

Huang Minjie, a native of Chaozhou, Guangdong, was very poor in his childhood.

In 1979, Huang Minjie reluctantly finished reading secondary school and went to Hongkong to make a living.

After many setbacks, he went to a small garment factory as an apprentice, earning only HK $300 a month, living in a shed and eating instant noodles.

After 3 years of apprenticeship, Huang Minjie has not only mastered the process of clothing production, but also explored a set of business management experience.

In July 1981, he reported evening school, majoring in English.

After two and a half years of work and half reading, Huang Minjie resigned from his studies and opened his own tailoring shop.

No one would have thought that more than 10 years later, this little tailor shop has become an influential fashion company in Hongkong garment industry.

The Hongkong millionaire turned into a poor woman. In October 1997, the Asian financial turmoil struck Hongkong, and the whole Hongkong economy had a negative growth in 50 years.

Huang Minjie's Xingli fashion company has also been greatly affected.

In the nightmare days, Huang Minjie never broke the tight encirclement, but reluctantly declared the company closed down.

After having paid all his employees, he found himself suddenly a poor man.

At that time, a couple of children were reading books, when they spent money.

This incident caused Huang Minjie to lose his head overnight.

At the end of 1997, Huang Minjie decided to go back to Shenzhen.

When he took his wife and children across the Luohu bridge, the numb nerves were suddenly awakened by this lively city. He immediately dispelled the idea of distraction, and investigated the clothing market in Shenzhen on the spot. Huang Minjie's heart had a bottom and his mind was suddenly enlightened.

He decided to go back to Shenzhen for the second venture.

Huang Minjie worked as a factory worker in Shenzhen, and in February 1998, he returned to Shenzhen alone.

At the moment, he has only 6000 yuan in Hong Kong dollars.

In the absence of money and loan guarantees, Huang Minjie decided to work for a garment factory to save energy so as to make a comeback.

In the past, the Hongkong costume owner who had been very puzzled by the past years had to compete with the employees for jobs. Huang Minjie could not afford to lose face.

But the question of livelihood lies before Huang Minjie.

He went to a garment factory in Buji town of Shenzhen and became a cutting master in Bantian.

Here, he has given full play to his strong points.

Two months later, he was employed as the workshop supervisor in the factory.

Because he is very sincere in his work, his boss and staff are very respectful to him, a Hongkong bigwigs.

In October of 1998, the two owners of Huang Minjie's factory were in conflict with their investment intentions. One side withdrew from the investment and the other side stood alone.

At this time, the factory masters found him and said: "Huang Ge, you have been a boss in Hongkong, understand the operation, and then the brothers have taken you, as you led the factory down, the brothers are following you," Huang Minjie, who originally had this intention in mind, raised a heroism in his heart.

He said, "thank the brothers so much for me."

I don't want to go all the way with you so much, so long as we embrace the regiment, we believe it can be done.

This is a matter to be done.

In order to raise money, Huang Minjie pferred his house in Castle Peak Road in Hongkong to HK $1 million 800 thousand.

On the day of the pfer of the house, Huang Minjie could not help but shed tears.

This house is not only the crystallization of his efforts in Hongkong for many years, but also the fundamental reason for his comeback in Hongkong. Now, even the last nest has been thrown out, how can he not feel heartache?

Huang Minjie went to the factory and named it "Xingli fashion house" to commemorate the passion that he had been walking in Hongkong.

Workers are still the original members of the old factory.

After the factory was put down, there was no more money in his hands.

When Huang Minjie was in a terrible state, the old workmen stood out.

They have brought out their savings for many years and handed them to Huang Minjie, who has accumulated 150 thousand yuan.

Holding the money like a hot heart, Huang Minjie shed tears again.

He knew that all the money was one minute of the workers, and Huang Minjie vowed in his heart that he had succeeded one day and had to redouble it.

In early 2000, according to the trend of fashion development, Huang Minjie predicted that women's suspenders vest would be popular in coastal open cities.

He immediately started designing 10 styles for mass production.

His bold action shocked the whole factory, and the old management staffs objected that the risk was too great to be processed safely.

In spite of all the opposition, Huang Minjie also wavered. However, in order to prove his prediction ability, he conducted a questionnaire survey of 76 female employees under 25 years old in the factory. More than 90% of the female employees wrote on the questionnaire that if a person on the street wore it, I would dare wear it.

When he saw the result, Huang Minjie laughed and he immediately put the tablet into production.

As a result, in the summer of 2000, the women's suspenders vest was first popular in the deep and wide areas. Huang Minjie earned nearly 400 thousand yuan. When other garment factories returned to prepare for the vest, summer passed by.

With this successful experience, Huang Minjie is getting bigger and bigger.

In May 2002, Huang Minjie heard from his wife that Xing Li fashion company, originally pferred in Hongkong, had to pfer again because of its poor management.

He immediately returned to Hongkong and repurchased Hongkong Xingli fashion company for HK $1 million.

At this point, Huang Minjie in Hongkong and Shenzhen clothing industry reputation.

It was at this time that Huang Minjie ushered in the third summit of his career.

In March 9, 2003, Wu Suiping, the owner of the "Ma Tian Ni" fashion company, arrived at Xingli factory.

Wu Suiping is a "big crocodile" in the clothing industry of Southeast Asia. Huang Minjie has long wanted to get acquainted with him. Now he sees him coming unexpectedly. He can not help but be surprised and nervous. He hastily invited him into his office.

Wu Suiping sat in the office for less than 10 minutes and then had to go around the workshop.

Huang Minjie immediately rose to accompany him.

Walking to the door of the workshop, Huang Minjie habitually changed his slippers, but Wu Suiping wore leather shoes and went to the workshop on his own.

Huang Minjie was very embarrassed to see this scene. According to the regulations, it was necessary to change slippers in the workshop. Now what can be done? When Wu Suiping stepped out of the door, Huang Minjie made up his mind to stop him. He politely said, "Wu, I'm sorry, please change the slippers in the workshop."

Wu Suiping was not angry. He just said "forget" and put on his slippers.

In the workshop, Wu Suiping did not say anything to Huang Minjie but walked silently.

When he walked to the packing section, he suddenly coughed and spit on the floor. When he turned around, a woman worker quickly pulled out a paper towel to wipe away the sputum.

Wu Suiping did not stay any longer and left the workshop immediately.

Only 20 minutes later, Wu Suiping left Xingli factory.

Huang Minjie is a bit puzzled.

For second days, Huang Minjie received Wu Suiping's call by accident, asking him to be a guest.

Originally, Wu Suiping signed 600 thousand sets of clothing with a garment manufacturer in Singapore.

Due to the approaching delivery date, he intends to give some parts to other garment factories, but he can not rest assured of ordinary factories.

Wu Suiping thought about all the clothes factories in Shenzhen, and finally put his eyes on the vigorous Xingli factory.

Through field visits, Wu Suiping intends to establish long-term partnership with Huang Minjie, and make him a garment.

Huang Minjie signed an agreement with Wu Suiping excitedly.

In July 2003, Wu Suiping merged with Huang Minjie's Xingli factory and formed the "Ma Tian Ni" fashion group.

In this group, Wu Suiping accounted for 51% of the shares, Huang Minjie accounted for 49% of the shares, and served as president of "Ma Tian" fashion group.

Shortly after taking office, Huang Minjie boldly spent millions of money and held a national large-scale clothing trade fair called "the night of Ma Tian 'in Wuzhou Hotel, Shenzhen.

The conference had great influence and promoted the brand of "Ma Tian Na" in the whole country.

After the Spring Festival in 2004, the development of "Ma Tian slave" was flourishing under Huang Minjie's management. "The head of the house", Wu Su Ping, reassured Huang Minjie of the "horse heaven" fashion group, and emigrated to Canada.

Now, the hardworking Hongkong tough guy has made a comeback in his two venture.

He harnessed "Ma Tian Nu" this huge fashion carrier, chopped waves and sang all the way forward.