Forbes, A Rich Man Who Sells Ice Cream, Li Xinghao

He was a farmer who sold ice lolly, and later he boarded the Forbes rich list with his 1 billion 800 million talents. Every penny he earned was condensed by sweat.

He regarded faith as the highest creed of man's business and won the hearts of people by honesty. He pulled his company out of the edge of life and death, and then pushed onto the stage of the world.

He did not feel anxious about the winter, but he was excited.

"Until the next round of economic cycle, we may have become the king of this industry."

In the streets, there are lots of business opportunities. "When I find a more profitable thing, I will not hesitate to turn around."

In 1982, farmer Li Xinghao decided to leave the land he had worked for ten years to sell ice lolly.

At that time, the business of four or five cents and a sum of money seemed to him to be "profiteering".

Today, the main business of the Foshan businessman is "meager profit" air conditioning manufacturing, but it has already had enough wealth to climb any ranking of China's rich wealth.

Like many Cantonese businessmen, it is his business practice to "get rich when he gets rich."

Luckily, he also has almost innate commercial sense of smell.

Li Xinghao has discovered many business opportunities in the street ice lolly business.

As many factories were found to need to be rubbed and wiped, Li Xinghao bought a lot of cloth crushing. After a time of selling, he sold 50 pounds of cloth to a machine factory and brought him 75 yuan.

Li Xinghao's primitive accumulation seems to never stop.

"When I find a more profitable thing, I will not hesitate to turn it around."

Li Xinghao said that entering the air-conditioning industry is also a random move.

Before entering the air conditioning industry, I opened a seafood restaurant, and the air conditioning of the restaurant was often bad. One month down, the maintenance cost was 1000 yuan.

Later, I just asked a master to work. "

Soon, Li Xinghao found that repairing electrical appliances was more profitable than selling seafood.

In 1989, he registered the refrigeration equipment maintenance center of Xing long, and organized his partners to go to lower Hainan in Guangzhou to shout everywhere.

Two years later, the company has become the largest refrigeration and maintenance center in the country, and has done the whole business in Guangdong.

"Along with my own business chain, I built a joint venture with a Taiwan boss for 6 million yuan, and finally entered the field of air conditioning manufacturing."

The storm came 800 million white to solve the crisis of divestment. "I have no money to hold meetings today, but my goal is to create the best air conditioners in the world."

On the third day of operation, Li Xinghao encountered an unprecedented air conditioning price war. The sequel of the war almost killed the new Chigo Air conditioner.

In 1993, China's air conditioning industry is about to end its era of profiteering. More and more entrants and the intensified market competition have quietly changed the living environment of the industry.

"In that year, Kelon 1P split air conditioner reduced the price by 1000 yuan, so I asked myself to adjust the price of the air conditioner and sell it for 2980 yuan, but the price of raw material for an air-conditioner has reached 3600 yuan."

However, the "losing sale" has not changed the market for CHIGO.

In 1996, because of disagreement with Li Xinghao, partners finally decided to divest.

"At that time, the technology department, the workshop, the marketing director were all running."

The joint venture even declared that the HVAC has gone bankrupt, causing the account of the HVAC to be sealed up by the Foshan people's court, and the second day is the day of the HVAC salary.

Li Xinghao plunged into hundreds of people's businesses in a desperate situation of overnight empty business and bloodletting.

Thanks to the good credit, Li Xinghao is supported by suppliers.

Li Xinghao specifically chose to hold a supplier meeting in Qingyuan, Guangdong's hot spring resort. "I said," I don't have any money for meetings today, but my goal is to create the best air conditioners in the world. "

Li Xinghao said he wanted to tell suppliers, like hot springs, the value of mining is valuable. If it is developed, it will continuously repay them.

After the meeting, he gave the supplier a white bill of 8 million yuan in arrears, which used to circulate among 3 suppliers in 1998. Finally, he returned to Li Xinghao in 1998 and became a legend of SME financing.

Now, recalling the history, Li Xinghao has no complaints.

"I should be grateful to this partner. First, I want to thank him for investing in me and helping me to go to the air-conditioning industry." second thank him for leaving me, allowing me to let go of my own way of thinking and development. Third I thank him for exercising my mind with such complex and cruel things, and letting me have more willpower to face any difficulties in the future.

"CHIGO" is not arrogant, "China, refueling". "The goal of building the world's best air conditioners and building the world's largest refrigeration base has never changed."

Li Xinghao said that no matter what difficulties he encountered, his goal of "creating the best air conditioning in the world" and "building the world's largest refrigeration base" had never changed.

It is precisely because of this "arrogant" idea that when he founded CHIGO, he set the English letter of "LOGO" as "CHIGO", which means "China, refueling".

Li Xinghao is still proud of his global vision.

The development history of Zhi Gao Zhi Gao is full of opening with long distance and close touch.

As early as 1995, CHIGO began working with MITSUBISHI compressors. Li Xinghao, former general manager of Japan's MITSUBISHI, wrote a congratulatory message to Chicago when he visited CHIGO.

After that, CHIGO combined with modern Korea. The two sides jointly operated modern air conditioning and signed a long-term strategic partnership agreement with VAILLANT group.

By December 2007, CHIGO has established the world's first "air conditioning Quality Alliance" with MITSUBISHI, Korea, VAILLANT, DuPont and other top 500 companies in the world to successfully integrate the resources of the global air conditioning industry.

However, it is still the air conditioning outlet that really sends CHIGO to the fourth largest air conditioner business in China.

In 1999, CHIGO exported to Norway, where the dealer sold $1500 to the retail price. This touched Li Xinghao deeply.

At that time, Li Xinghao called on the whole company to find someone who could speak English, so long as they could pull in foreign orders and do business without success, they would be rewarded.

Make a single reward, make five orders to become ministers.

Today, CHIGO has registered trademarks in more than 100 countries.

"My business is going to be big when it comes to money."

In the cold winter, we have to be an example of the export industry.

The value of the hot springs is that they will be rewarded after mining.

Crisis, crisis, in my view, the more dangerous it is, the more chance it will have.

The business of making money depends on three parts, one is technology, the other is two connections, and the three is reputation.

When we wait for the next round of economic cycle, we will become the king of this industry.

Since I have been poor, I have more pursuit of wealth than ordinary people, and my emotions are different.

I earn money instead of money.

Wealth is very simple, that is, we can make what we want to become a reality.

To do business is like fighting. The victorious army is prepared. The failed army is not prepared. "

The chairman of Chicago air conditioning recalls the prime minister's talk with the premier. "The prime minister is sitting next to me."

Yesterday, Li Xinghao, chairman of Chigo Air conditioning, recalled that he was still very excited when he was interviewed by Premier Wen Jiabao in Dongguan last Friday, and the smile on his face never stopped.

"We are beginning to receive the notice that the central leadership is going to hold talks, but we do not know that the premier is here," he said.

Li Xinghao said, when they arrived at the meeting site, it was found that the name of Wen Jiabao was impressively written on the head of the rectangular conference table, and his mood was excited.

"I made three suggestions to the premier," Wen Jiabao said at half past eight pm. He shook hands with the representatives of the enterprises and trade associations.

Li Xinghao said that as the National People's Congress, he had many opportunities to meet directly with the prime minister in the "two sessions" and other occasions, but it was the first time to put forward his own views and ideas separately.

Li Xinghao said that the forum was held by the premier himself in the evening, which lasted about three hours. The theme of the conference is the financial crisis and what difficulties the manufacturing industry is facing at present. "The conference began to arrange only 7~8 representatives to speak, but the prime minister asked all the delegates to speak and speak freely and try to mention the specific difficulties and problems that the business sector encountered."

The time for Li Xinghao to speak is only 5 minutes.

"I have made three recommendations to the Premier: first, about corporate finance, two on the market, and three on how to solve the problems of capital and market."

As a representative of the enterprises in the Pearl River Delta, Li Xinghao did not focus on the difficulties or problems encountered by CHIGO, but put forward his own views from the perspective of entrepreneurs.

Li Xinghao said that banks should grant loans to SMEs with credit.

At the time of the financial crisis, the government and banks should speed up the loan examination and approval and reduce the intermediate links, so as to ensure the health of the capital chain of healthy and trustworthy enterprises, instead of cutting off or reducing the loans of enterprises during the crisis. In the market, he stressed the confidence of the prime minister, one is to have confidence in the enterprises, and the two is to have confidence in the state.

"While enterprises are constantly attacking overseas markets, they should also fully tap the domestic demand market."

Li Xinghao suggested that in the context of the state's advocacy of expanding domestic demand, it is hoped that the whole country, especially the government departments, will purchase more domestic products. "I told the prime minister that I hope the prime minister can ask next time when the government purchases, the reason why the units do not need domestic products."

The prime minister is waiting for our good news. Premier Zhu is concerned about business survival, employee benefits, independent innovation and intellectual property rights.

Li Xinghao said that Premier Wen Jiabao was very concerned about the challenges and difficulties faced by enterprises. When the enterprises reflected the problems, he kept consulting in detail what difficulties he had encountered and his attitude was very serious.

"The prime minister said that the central government's policy will change with the pformation of the environment, not fixed."

The short meeting has been going on for several days, but Li Xinghao clearly remembers the prime minister's encouragement to them. "Enterprises must continue to move forward with confidence."

Li Xinghao believes that the Central Committee recently announced a series of major decisions very fast, indicating that the Central Committee attaches great importance to the survival and development of enterprises.

In his busy schedule, the prime minister also took time to listen to the company's voice, which made him particularly moved.

The most profound memory for Li Xinghao is when the premier said at the meeting, "I have come to cheer you up."

I hope the four quarter will see that the enterprises in the Pearl River Delta have improved.

Li Xinghao said that the prime minister also urged that small businesses should do whatever they want to do, and not let go of any market.

He said that the instructions of the prime minister made the entrepreneurs present very touched. With the central government's attention and the care of the prime minister, everyone was confident that he would tide over the difficulties.

Li Xinghao said that CHIGO will spend 6% of its total annual sales in research and development to maintain its competitiveness.

He said CHIGO must not fail to live up to the prime minister's expectations.

Xu Qiyun, editor in chief: