Seven Wolf Boss Zhou Shaoxiong'S Life Of Wealth Creation

"We must be strong, because we believe that in the process of nature, in the process of marketization, you are not strong enough to be eliminated, no one can be exceptional."

Zhou Shaoxiong believes that to survive, we must adapt to the environment better than others.

As long as wolves keep their goals, believe in themselves and trust their partners, there are few things that can't be done.

Zhou Shaoxiong finally told reporters: "team spirit is the key success factor of the seven wolves, and our goal is - world-class clothing and apparel group."

More than 10 years ago, Chyi Chin, a wolf in the north, dumped countless fans.

More than 10 years later, the Fujian seven wolf company, led by Zhou Shaoxiong, has the courage to become the first Fujian listed company in Shenzhen SME board.

How did Zhou Shaoxiong lead seven wolves to grow from a small township enterprise to a listed company in 15?

Zhou Shaoxiong introduction: Zhou Shaoxiong, 39, an economist from Jinjiang, Quanzhou.

In 1983, he worked as a director of the garment processing factory of Jin Jing Qiao xiang, Jinjiang, Fujian Province, and general manager of Fujian seven wolf wolf Garment Industrial Co., Ltd., general manager of seven wolf group.

Currently vice president and general manager of Fujian seven wolf industrial Limited by Share Ltd.

The start of a business story is to lose a golden job and start a small business. Zhou Shaoxiong's start is not legendary.

In 1985, a small town in Jinnan, a seaside town in Southern Fujian Province, appeared in Jinjiang, Jinjiang. It was also a small business with the clothing factory of Jinjing labor and overseas Chinese village. Like other private enterprises at that time, it also hung the name of collective enterprise, which is the rudiment of seven wolves.

In Zhou Shaoxiong's own words, "at the very beginning, we only did some small business, bought cloth, and then gradually accumulated. After two or three years, we started the idea of making clothes and set up a garment factory."

The story of Quanzhou is very numerous in the 80s of last century.

Many Minnan people who have been working hard for many years in poverty have worked hard to get rid of poverty by the most primitive idea.

The difference between them is that Zhou Jia San brothers have a good job before doing business. Zhou Yongwei, a boss, works in a bank. Zhou Shaoxiong, who works in Xinhua Bookstore, can be regarded as a golden rice bowl at that time. At that time, there were few people who had the courage to throw away the golden rice bowl to go to business.

Zhou Shaoxiong and his parents all naturally object to it. But he still walked out of the house with the idea of "going out and running, never starving to death."

At first, he made fabric trade because he had no experience, and looked too young to convince others that he would do business, so he didn't make any money.

But Zhou Shaoxiong did not lose heart. Instead, he kept on waiting for the opportunity. After several years of business experience, Zhou Shaoxiong ran through more than half of China and suffered enough hardships and finally saved up a sum of money.

What is more important is that suffering has created his tenacity, patience and sensitivity to the market.

Capital: a group of entrepreneurial partners in the business, Zhou Shaoxiong was surprised to find that local clothing and overseas chest embroidered trademark clothing prices are very large.

Why can't we create a domestic brand by our own strength?

Strong desire for entrepreneurship sprouted in the hearts of Zhou Shaoxiong and his partners.

The 7 young people sat together and Pondering over the brand of all kinds of graphic designs overseas.

After a heated debate, the wolf was finally chosen.

Because wolves are very team spirit animals. They are smart, agile and courageous. They are indispensable qualities for business success.

"Since we are the seven people to start a business together, we call it" seven wolves ". According to the customs of Southern Fujian," seven "represents" many ". It is an auspicious number that symbolizes life, vitality and victory. It symbolizes a group composed of striving people, and embodies the entrepreneurial spirit of young people's concerted efforts and unswerving spirit.

The "wolf" is homophonic in the Minnan dialect, so it is very coincidental.

When Zhou Shaoxiong talked about this, he laughed heartily.

Seeing that many of the newly developed enterprises have led to the eventual failure because of the lack of people's hearts, Zhou Shaoxiong and his partners swear that for the common future, we must be like wolves and be united and create a first-class brand.

Zhou Shaoxiong told reporters that in fact, there was hardly any brand awareness in Chinese clothing enterprises at that time. "Brand is just a beautiful little pattern affixed to the clothes. Besides, there is no need for him to use it."

In 1990, the seven wolves jacket entered Shanghai's "Hualian", "one hundred" and other first-rate department stores, not only a hit, but also achieved very good sales results.

However, soon, there were many counterfeiters on the market. This is a very common phenomenon in the clothing market at that time. Besides, the seven wolves are not famous for their fame. But Zhou Shaoxiong took this opportunity as a chance to plan a modern marketing case: seven wolves were fighting against counterfeiting in a big way, and several counterfeiters were brought to court. For a while, the "true and false wolf war" became the front page news of the media in Shanghai, Beijing, Guangzhou and other places, so the seven wolves were so famous!

The fact that Zhou Shaoxiong has done so has not only failed to influence the reputation of the seven wolves but has succeeded in raising the popularity of his brand.

After analyzing the marketing experts, it is true that the anti fake incident shows Zhou Shaoxiong's superiority in marketing concept.

In this year, Zhou Shaoxiong and his seven wolves began to emerge.

Zhou Shaoxiong said frankly that the fake incident made him aware of the importance of the brand. At last, they turned bad things into good deeds.

In the last century, in 90s, the seven wolves invested a lot of money in real estate projects, and at the time, they encountered great difficulties in capital turnover.

Zhou Shaoxiong said that in those years, he was worried about money all day. The seven wolves were basically in the adjustment stage in those years, and they were struggling to support it.

What's worse is the years of stagnation. The garment industry in other parts of China is developing very fast, and the entire southern Fujian garment industry is lagging behind.

The poor will change.

In 1995, most of the domestic clothing enterprises followed the marketing or wholesale mode of shopping malls. At that time, Zhou Shaoxiong made a resolute decision to let seven wolves take the lead in adopting the agent system in China. This change immediately brought the vitality to the rise of the seven wolves, and became the marketing mode followed by most brand enterprises.

Chyi Chin is the spokesperson for 2001: after years of strength, Zhou Shaoxiong finally broke out of his energy.

In this year, the seven wolves were once again popular throughout the country.

According to the data of the national commercial information and the Bureau of statistics of the former Ministry of internal trade, the market share of the seven wolves ranked first in the country.

That is, from this year, the media began to compare Zhou Shaoxiong, the seven wolves and the leading enterprises in China's clothing industry, such as Shanshan and YOUNGOR.

At this point, the seven wolves finally established their leading position in the field of casual wear.

However, Zhou Shaoxiong, who has achieved fame and fortune, has not ceased his struggle.

In 2002, he again showed his ambition to the industry, and invited Chyi Chin to be the spokesman for the image, thereby promoting the popularity of celebrity endorsement this year to a new starting point.

Zhou Shaoxiong said that the seven wolves show the wolf's personality and convey the beauty of wolf sex. Chyi Chin and seven wolves have the same brand cultural connotations, and the seven wolves also have the most matching image spokesmen.

The teamwork spirit of wolves and the tacit cooperation between wolves and wolves are the decisive factors for the success of wolves.

The wolf world is full of all the noble qualities that human being admired -- cooperation, loyalty, communication, concentration, patience, perseverance, strategy and so on.

These characteristics are the essential qualities of all those who are successful and eager to succeed.

Zhou Shaoxiong made the spirit of seven wolves condensed into a "wolf culture".

In his opinion, as a man, a striving person is the most wolf personality: the loneliness of the wolf, the victory and defeat of the wolf, the courage of the wolf, the perseverance of the wolf, and the solidarity of the wolf.

These are the spiritual processes of "pursuing successful people" and are very easy to arouse the resonance of men in struggle.

Not for the money is to hit the brand 2004 years, Fujian seven wolf industry Limited by Share Ltd became the deep market small and medium board ninth listed stocks, this is also the first Fujian province in Shenzhen small and medium enterprises listed companies listed.

"We have been restructuring since 2000, and we have successfully listed today. The cost of investment has been up to tens of millions of yuan."

Zhou Shaoxiong said many locals laughed at him and didn't understand that he was "not short of money and why he wanted to go public."

"Everything we do is for the" seven wolves "brand.

Zhou Shaoxiong said that at the beginning of the establishment of the seven wolves, it was based on the domestic market, instead of being an export oriented enterprise for other famous brands.

However, the idea of independent listing began to cause some controversy at the beginning of the enterprise.

After all, capital is a double-edged sword.

After two to three years of discussion, Zhou Shaoxiong persuaded his brothers and partners to successfully board the small and medium sized boards and become the first brand of men's casual wear brands in Shanghai and Shenzhen two cities. The total issue of A shares is 25 million shares. According to the issue price of 7.45 yuan, the market value of the seven wolves will reach 633 million yuan, and the Zhou family will also become a new wealth force that controls wealth to 318 million.

Zhou Shaoxiong said that after listing, the seven wolves will continue to focus on the field of clothing.

Xu Qiyun, editor in chief: