Erie Group: Talent Strategy To Increase Competitive Advantage

The competition of enterprises in twenty-first Century is the competition of talents.

Therefore, the competitiveness of talents has not only become a key part of the core competitiveness of enterprises, but also to a certain extent restricts the development of the industry.

As a leading enterprise in China's dairy industry, the Erie group has always regarded talent cultivation as an important strategy for enterprise development. It is committed to improving the core competitiveness of enterprises and actively developing high-quality talents reserves for China's dairy industry tomorrow.

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In order to enable Erie employees to have both theoretical knowledge and practical experience, Erie specially established the "Erie Business School" and invited all the top practical training teachers in the country to carry out systematic and professional training for the employees of Yili, so that all management personnel of the Yili Group can master the general management skills of the enterprise.

At the same time, the Erie business school has also become an internal communication platform of the Yili Group. Managers have widened their horizons and improved their skills through case analysis and sharing of experience.

According to Mr. Zhang Jianqiu, executive director of Yili Group, the establishment of "Erie Business School" is just an important part of the Erie talent strategy.

As early as January 2006, the Erie group, together with Tetra Pak China Limited, established the "Ili Li Le professional college".

The establishment of this college has greatly improved professional knowledge and skills of business and operators.

In April of the same year, 50 top and middle managers of Yili Group accepted EMBA training from CEIBS.

At this point, Yili Group, which has always been working to build a knowledge-based team, has completed a talent training project from top to bottom.

While constantly recharging employees, the company also takes the lead in implementing the dual track management and technology promotion system in order to tap the potential of employees and put the right people in the right place.

More than ten promotion steps have been set up for professional and technical personnel from the trainee level specialist to the senior level expert, and more than ten promotion steps have been established for managers, from hosting to general managers, so that talents can not only have ascendant space without ceiling, but also independently choose career development direction according to their own expertise, sex, experience and interest, and promote continuously through training and personal efforts.

The talent strategy of the Yili Group has attracted wide attention in the industry, and human resources expert Luo win commented: "Erie group, as a leading enterprise in the dairy industry, takes the lead in introducing advanced management concepts into the enterprise and inspiring the vitality of the management team. This is very valuable.

Through the way of unified learning, we should cultivate the team's common elites and elite ideas and enhance the comprehensive quality of the management team, which will further enhance the competitive advantage of the Erie group in terms of talents.

This will undoubtedly enhance the overall management level of Yili Group to a higher level.

Mr. Pan Gang, chairman of the Yili Group, said: Erie's goal is to build a world brand and lead the Chinese dairy industry.

Therefore, how to adapt and manage modern large enterprises and enhance leadership, how to establish development advantages in the fierce competition, create more value for shareholders, especially to represent the Chinese national industry to build international brands, has become a topic that the Yili Group must face.

In order to achieve this series of objectives, Erie should establish a system of management personnel training within the group, and build a platform for experience sharing and knowledge sharing, so that managers at all levels of the company can better grasp the management capabilities of modern enterprises, enhance the strategic awareness of management, further build knowledge-based management teams and learning organizations, promote stable and healthy development of enterprises, and realize the Evergreen Foundation of Yili Group.

The growth of employees means the growth of enterprises.

I firmly believe that Erie will surely become a famous international brand because the Erie people are invincible.

Pan Gang said.