Invest In 66500 Rooms, Lazy People, Home Furnishings, Lazy People, And Creative Industries.

"Being lazy and lazy" has always been regarded as a bad way of life. However, in today's age of unusual pace of life, it is rare for people to steal a half day.

With the acceleration of pace of life, "laziness" is becoming more and more popular among urban people.

If there is demand, there will be a market. In order to cater for these people's needs, people with an economic mind have started the "lazy industry" and instilled the concept of "laziness" into people.

Fantoni, a comedian, said: "the highest level of lazy people is to seek wisdom with a multiplier shortcut."

"Lazy tribe" household goods shop is the product of this creative golden age.

In the era of urban life, the "lazy people" business opportunities are not afraid of you, but you can't imagine that some people turn lazy into a synonym for urban fashion.

Modern urban life is busy, and "laziness" has become an extravagant hope to a certain extent. Therefore, lazy industry has risen.

Human desires create people's needs.

Because I am too lazy to walk, so I take the car instead of washing, because I am lazy to do laundry, so I have a washing machine.

People's various desires have spawned the development of modern industry.

"Lazy tribe" household products are a branch of laziness industry, which caters to the demand for leisure products in the times and markets.

The "lazy tribe", as the name suggests, is a brand shop for "lazy" household products. It is generally designed for all fashionable, practical and advanced household products, including beauty and health care, daily necessities, kitchen supplies, stationery and sports products, sanitary ware, inflatable products, new exotic products, storage and storage of disposable products, etc.

According to the previous market survey of 280 white-collar white-collar workers in Shenzhen, Guangzhou, Shanghai and Zhengzhou, 81% of them first consider their humanization design, and over 85.7% of them are interested in buying convenient and practical lazy products.

The survey also showed that 96.4% of respondents were willing to accept higher prices than ordinary household products.

Take a county with 100 thousand people as an example, as long as each family consumes 100 yuan of lazy stuff every year, the market capacity of this county level city will not be less than 3 million at least, and the market prospect is quite broad.

At present, the only lazy tribal franchisee in Guangzhou is located in Haizhuqu District City Plaza.

Shopkeeper Liu Tao told reporters that his lazy tribe did not open in August.

Liu Tao, who has never had a shop experience, was known at the beginning of this year in financial magazines and TV programs that the laziness tribe.

On that occasion, Liu Tao went to the Changsha headquarters of the lazy tribe for an investigation.

Liu Tao found that the lazy tribes in the mainland of Guizhou, Sichuan, Chongqing, an Wei, Fujian and other provinces, Guangdong Zhanjiang, Maoming, Shenzhen, Zhongshan and other cities, and even Malaysia abroad and other countries have a number of branches, the total number of branches in the country has more than 500, but the market is only a blank.

Liu Tao sniffed the business opportunities in the market. He believed that in a fashionable city like Guangzhou, people's pace of life is compact and their consumption level is high. The market prospect of lazy household goods is no less than that of the mainland.

After a previous investigation, Liu Tao thought that it was feasible to open a shop in Guangzhou, so she became the general agent in Guangzhou. In August this year, she opened the first lazy tribe in Guangzhou area.

In the past few months, Liu Tao has admitted that his income is not bad, and the monthly net income is between 10 thousand and 20 thousand yuan.

Liu Tao believes that at present, only a small number of lazy household products exist in foreign trade, professional industry and online shops, and the physical pavement in the market is still relatively rare, so the market potential is huge.

The concept of laziness for the market accepts the slam tribes of lazy people. Literally, it seems to be lazy household goods.

But Liu Tao's understanding is not only that.

Liu Tao said, lazy stuff is actually a broad concept, actually refers to all convenient, practical, fashionable new household products.

Lazy people advocate simple and fashionable concept of urban life.

Lazy people are not lazy lazy. They are not procrastinating, ineffective, and easy to work hard. Instead, they are proactive in enjoying the pleasure of modern life. They advocate a happy, relaxed, comfortable and high quality lifestyle and pursue fresh, simple, simple and natural taste. "Laziness" is becoming a major trend in urban life at present and in the future.

Lazy household products are popular all over the world, and the use of lazy household products is becoming an important symbol of urban lazy people.

White collar workers who are busy, often work overtime, and have no time to take care of their lives are often synonymous with "new lazy people".

These "new lazy people" have low salaries, advocate simple life style, and are happy to exchange energy for energy and time.

If you want to be lazy, I will help you to be lazy, and I don't want to do anything for you. I'll do it for you. Lazy things are gradually becoming a mainstream lifestyle under the support of modern technology.

Liu Tao said that the simple and fashionable concept advocated by lazy tribes is accepted by people of all ages, and the target audience is very extensive.

From teenagers to middle and old age, they are their target customers.

Teenagers like fashion, novelty, lazy household products, can be used as a beautiful gift to others, but also for their own use, so favored by young people.

While the middle-aged and old people buy lazy things, they are to reduce the burden of housework, save more time for life, and make themselves live more relaxed and relaxed.

"In a city like Guangzhou, people have a very fast pace of work and life. They work very hard every day. When they go home or sit in front of the computer, surf the Internet or watch TV, they basically have no mind to do housework. Lazy household products can save energy and time for them."

In addition, "in a big city like Guangzhou, people's overall consumption power is stronger than that of the mainland cities, while the prices of lazy tribes are reasonably priced. As long as they can bring convenience to life, customers usually don't care about these hundred dollars."

Liu Tao pointed to a trash bin with a price tag of 148 yuan, telling reporters that although the creative household product is much more expensive than ordinary products, the target consumer still can accept it.

The shop is divided into several display areas, including beauty care, daily necessities, kitchen supplies, stationery, sanitary ware, inflatable products, new exotic products, storage and disposable products.

There are mainly automated products (such as automatic sweeper, automatic Juicer), multi-functional products (multi-function vegetable cutter, multi-function bed computer table), practical patent products (such as mop water squeezer, electric lunch box), inflatable products (such as inflatable beds, inflatable sofa, inflatable baths), disposable products, etc.

It can be seen that these commodities are closely related to people's life and have both practical and new features.

For example, automatic cleaning robot (electric sweeping machine), induction trash bin (automatic switch trash can), apple peeler, Yuanyang electric rice cooker (cooking and cooking can be carried out at the same time), automatic tea infusion device, shoe cover machine and so on.

The characteristics of these commodities are to make innovations on the basis of ordinary household products to solve some minor problems in household life.

Liu Tao, a shopkeeper, demonstrates the characteristics of some products.

An automatic sweeper, turning on the power, whirring, moving around the ground, absorbing dirt on the ground, is like a robot vacuum cleaner. An automatic tea pouring device can automatically pour tea into the water through induction, and the water stops completely. An induction trash can automatically opens the lid of the bucket without manual trample, and automatically closes the lid when people leave.

There are many small and innovative kitchen supplies, such as a hen shaped cartoon egg steamer, like a small steamer, there are six placed eggs position, turn off the "steamer" switch, you can steam eggs.

A three in one breakfast. You can bake bread, barbecue and drink at the same time.

A USB heat preservation dish can be inserted into the USB socket of the computer. It can be used for indoor thermal insulation, such as drinks, and easy to carry out.

There are also some creative products that are backward thinking, such as mop slippers - walking on their feet and moving back and forth, so that they can achieve the purpose of mop the floor. The more guests come, the more frequent they move, and the cleaner the floor.

These new and innovative products are sophisticated and practical, and are popular among the public.

Liu Tao said, first of all, the novelty of the product has attracted the attention of many customers, satisfying people's curiosity and desire to buy.

Two, the product is practical, from the daily needs of people, and strive to solve some of the details of people's lives, most of the goods are small and exquisite and practical, "Egg Cooker" and "APPLE PEELER" these gadgets are sold very well, Liu Tao said, these products are both convenient, practical, fashionable features, the market is very popular, the profit space is very broad.

In the market investment and risk analysis, there is not much need for initial investment, because most of the goods are exquisite household goods, priced at hundreds of dollars, so the first batch of purchase is only about 12000 yuan, and the monthly turnover is about 10000 yuan.

If Liu Tao's shop is used as a reference, the actual area of 30 square meters will be calculated at the monthly rent of 6500 yuan, including the membership fee, the first purchase, the market margin, the decoration, the revolving gold and so on. The initial investment will only take about 66500 yuan.

From the perspective of market environment, because lazy stuff is an emerging consumer market independent of various industries in recent years, there is no mature leading brand and few competitive competitors. Therefore, such a market belongs to the seller's market, and the market competition is low, the commodity profit is high, and the business risk is relatively small.

From the perspective of product innovation, statistics show that there are 20 new inventions per hour in the world, and 175 thousand in a year, of which 90% are designed to provide more comfort and convenience for people's lives.

This illustrates the sustainable profitability of the lazy goods market from one side.

In addition, the franchisee has the help and support of its headquarters in operation, and the sales of lazy products are not affected by age, season and so on. Therefore, franchisees basically have no market risk.

The owner told us that the larger risk came from the location of the store.

Site selection is very important, and the main factor is passenger flow.

Liu Tao initially opened the shop in the city plaza, considering that the seller of the store promised to give them a discount and save them from two months' rent.

Moreover, the store is located at the elevator entrance of the paramount supermarket, and Liu Tao thinks that it can bring the popularity of Bai Jia supermarket to his shop.

However, in less than a few months after opening, another supermarket opened near the city plaza, which diverted some of the customers from the paramount supermarket. Liu Tao's store business was also affected to some extent.

He is considering shifting the pavement to the more prosperous commercial areas in the city.

Therefore, Liu Tao summed up the experience and lessons, not only to consider the flow of storefront, but also to consider the future development planning of the location.

Only in this way can the potential risks be avoided.

According to the requirements of the headquarters, each franchisee has to pay 10000 yuan to join the club, plus 8000 yuan in the market margin. If the franchisee completes the annual basic task, it can return the cash or goods that reward 2000 yuan.

Three, the first batch of imported products, according to the regulations of the headquarters, the first purchase is 12000 yuan, and the monthly turnover is 10000 yuan.

Four, the cost of decoration is very heavy, because the products of the lazy tribes are mostly fancy and eye-catching. They do not need to be decorated with very bright decoration. They simply need simple shelves. The overall style of the decoration is simple and neat, and it takes about 20000 yuan.

Five, staff costs and shopkeepers usually require only one additional salesperson.

Because Liu Tao worked with his girlfriend to open a shop, he saved the cost of his staff.

Six, the water and electricity management fees are basically no need for water, but most of the products are powered by electricity and batteries, so that the demonstration function can be provided for customers to watch. The electricity charge is about 400 yuan per month.

In addition, 1500 yuan per month is required for property management fees.

Seven, profit analysis, the product of lazy tribe, because of the new and unique nature, it is natural to earn the added value of goods. A cleaning robot that will sweep the floor automatically sells for 499 yuan, and an induction trash can sells for 148 yuan.

Compared to ordinary plastic (13615, -95, -0.69%, stock) trash, a $148 trash can is sky high. Liu Tao, a shopkeeper, disagrees. He thinks the price is reasonable, because such products are rare in the market.

He said, "for a lot of customers, hundreds of dollars are not worth anything at all, so long as they feel they are worth it, they will buy it."

The commodity of lazy tribe has high added value and profit space.