Smart Toy Store

Risk warning: because it is a new industry and small business, the rent can not be too expensive, otherwise it will be difficult to maintain the initial balance of revenue and expenditure.

Because the industry is relatively new, the recipients are limited, and it takes some time to open up the market. Therefore, there must be some psychological preparation for taking risks.

Because consumers are generally concentrated on white-collar workers with relatively high incomes, the location is very critical. They must be in a large shopping mall with relatively popular popularity and relatively high consumption level.

Some people say that the pace of life in Guangzhou is getting faster and faster. People are more and more in need of relaxation. Combining the intelligence development with the relaxation of the brain, Mr. Li said that the toy store he opened was adapted to such a trend.

He said that he could earn more than 2000 yuan a month. He said that although his income was not very high, he enjoyed himself and was quite at ease.

The toy "play" a new starting point for starting a business. When Mr. Li came out to open a shop, he was at a low ebb of his career.

When he went to play with his friends, he found that there was a very interesting wooden toy. It looked simple but it took a lot of intelligence. His friend told him that it was a popular toy in their unit now, because everyone worked very hard. The toys could relax nerves and develop intelligence, and the old children could play, so everyone liked it very much.

His friend's words seemed to touch his nerves at once, which might be a good opportunity to start an undertaking. He asked his friends where they bought them.

When he went back, he went back to see all those toys. Besides, he read a lot of data on the Internet and books. He discovered that the toys developed in intelligence abroad have been developed very well, but they have not been fully developed in China.

He thought that the competition was so intense that the pace of life and work was so intense that the toys that helped regulate nerves must be thought of in a very small market and put into action immediately.

However, the choice of address is also a great headache for him. He knows that this shop is still a new thing. He must have a market in a busy commercial center. He wants to go to Tianhe City, but the rent is so high that he has to retreat.

In September 2002, after more than two months' selection, he finally settled in a square near the roof.

He searched all around for the fun toys. What nine links, Huarong Road, Kong Mingsuo and so on were very extensive, targeted at children, and also played for the elderly, and there were two toys specially designed for young couples.

Those who just started to wait and see were disdain: "is it not a pile of wood and a scrap of iron?"

However, in this disdain, most people start from curiosity, to be unconvinced and then to buy toys, and gradually become their customers, and the customers of small shops are getting more and more.

Mr. Li said that in fact, don't be afraid that guests should come to play and understand how to guide them to play without telling how to play secrets. This is often the trick to attract customers.

Mr. Li and Mr. Li said that in fact, the business environment of the whole shopping mall is not very prosperous. The business of small shops is mainly dependent on some familiar customers. Therefore, the continuous renovation of toys is very important. The key is to find some new things.

Once a week, looking for toy action also made Mr. Li very tired.

In order to attract customers, the shop started to run V card, in addition to discounts, it can also give away some small gifts.

Many customers are white-collar workers, there are also some elderly people and children. The price of the varieties is basically between twenty or thirty yuan and fifty or sixty yuan, and the profit margin is about 30%. When the business is best, there will be six hundred or seven hundred yuan a day.

There are still some toys in the shop where they are packaged as gifts. These gift smart toys are very good at selling at present, especially during the period near the new year.

Because many people think that this gift is decent and interesting, and it will make it easier to narrow the distance between them.

Mr. Li said that during the previous trade fair, a foreign guest bought a gift of two hundred or three hundred yuan to bring home.

The first phase of the investment is three yuan, the rent is 9600 yuan, the cost of decoration is 8000 yuan, the purchase cost is 7000 yuan, the total investment is 25000 yuan, the first month operation schedule is 2400 yuan, the salary is 800 yuan, the purchase fee is 2000 yuan, the industrial and commercial tax is 300 yuan, the turnover is 7000 yuan, the profit is 2000 yuan.