Digital Printing Shop

The year before last, a friend of mine invested more than ten million yuan to buy shadow dragon expansion equipment and opened a digital color expansion shop.

In less than a year, he withdrew all his investment and established his name in the area, preparing to expand his business scale.

As a photographer of digital photography, I am very interested in it. I have consulted his friend about his successful experience. Here I talk about the business characteristics of the digital printing shop with friends who care about digital printing.

With the popularity of digital cameras, more and more users have digital cameras. Of course, the photos taken by digital cameras can be conveniently saved and shared. However, many users still want to get digital photos through simple and quick output. There are two ways at present. One is the purchase of color printers by individuals. However, the effect of household color printers is limited and the cost is too high. The second is to get photos by digital printing.

Since the beginning of 2001, the upsurge of digital printing has been increasing. There are many specialized digital printing shops in the country. This is a new generation of digital generation and has broad prospects.

At the beginning of 2002, as a hobby photographer, I was optimistic about the digital printing market, and I was prepared to invest in the digital color expansion shop after the army was discharged from the army.

So I first made an analysis of the operation of the digital color store.

Although I know photography, I never opened a color store.

So I spent more than four months to visit many local digital color shops to see their layout, their services, their traffic, and the quality of the photos they developed.

I have a good idea of the situation of this industry. Through investigation, I have decided to invest in digital color enlargement, because the result of the survey is just like what I thought before, and digital color enlargement is a promising field.

According to my own investment ability, I initially determined that the investment would be around 150 thousand yuan, and we should be able to take account of both digital and traditional businesses.

After consulting and inspecting many digital printing equipment, we decided to buy shadow dragon digital color enlargement equipment.

Because its performance price ratio is the best among the similar products, and its manufacturer, Beijing Heng you Cheng Digital Technology Co., Ltd. has developed a sophisticated product system, and its product quality and reputation have been widely recognized by people in the industry and customers.

They have supported over 500 Digital Imaging operators in the whole country, including over more than 100 users, and have accumulated a great deal of experience to make customers successful. In addition, I am glad that they have worked out more detailed profit plans for me, and now they are developing network services for customers and providing services for making websites, so that customers can develop to the network.

This is undoubtedly the best choice for me, who lacks initial capital and lacks experience.

I think it is a very important question to choose a place of business.

After many field surveys, I chose a residential area.

The reason why I didn't choose a prosperous area or busy market is my own theory: first, the store rent is too expensive, my funds are limited, the two is the large number of digital color enlargement shops and the wedding photo studio too much, and the competition is too fierce.

The first district I chose is a densely populated residential area with convenient pportation.

Secondly, the houses are decorated very well, and there are parking lots. Therefore, most of them are white-collar workers and highly paid people. Their consumption level is very high. Most of them have digital cameras, and they are also willing to travel on holidays.

Once again, there is only one expansion shop in this area, and its competitiveness is much smaller.

Last but not least, it is close to my former army, and there is a primary school nearby, which will bring me a lot of group consumption and value-added consumption.

I rent a more than 30 square meter store and invest about 100000 yuan to buy the shadow dragon expansion equipment. Although it has a gap with the imported equipment, I choose it because of its high performance price ratio and quality assurance. The quality of the eight inch chip can match the imported machine completely.

For my shop, which is mainly aimed at ordinary consumer customers, it is indeed cheap and fine.

In addition, "shadow dragon" has designed store and store layout for me, and I have employed the corresponding machine technicians and film producers. After the training of "shadow dragon" professionals, my shop soon began to open.

I know the importance of cultivating the market.

At the beginning of the shop, we launched a sales promotion campaign. In accordance with the "shadow dragon", we made a profit plan for the tailor made by ourselves, and put strict emphasis on quality and service consciousness, and vigorously carried out the value-added service of digital video.

It can be said that as consumers want what kind of services I will provide them with any services. Soon, my color store has begun to enter the right track and develop towards a good momentum.

After this venture, I think the risk of investing in color TV shops is much smaller than I expected, and the profit is very high.

After my business, the monthly income of traditional punching tablets is enough to cover my daily expenses and a slight surplus.

Since I opened the digital business of my shop, I have developed a large number of digital photos for the residents in the community, and I have produced digital value-added services for the army, including certificates, photos, passes and posters.

All of these have brought me huge profits.

Next, I plan to expand my business, increase inkjet printing and advertising production, and further emphasize digital features.

Although Mr Xu's success is only a case, his success is very representative.

He pointed out several factors that made the digital printing shop profitable.

First, we must determine the scale of operation, which is 200 thousand yuan, 400 thousand or more than 1 million.

The scale of operation determines who your target customers are. According to the survey results, the mainstream consumer of digital printing is still ordinary consumers.

In this way, your investment is too large, the longer the cost recovery time is, the longer the number of digital color shops will expand, the lower the price, the longer you will recover the cost.

The longer your line is, the greater the loss will be. The total investment of our shadow dragon expansion equipment (equipment plus storefront) is about 200 thousand, and our shadow dragon YL-68 can take into account digital and traditional color enlargement, so that you can recover the cost within a year.

The investment is not too high.

Otherwise, it will increase the difficulty of investment return and even be unable to manage it.

Usually, the business area of the community service color expansion shop is about 30 square meters to 50 square meters, the rent should be controlled at 60 thousand yuan, the decoration cost is about 20 thousand yuan to 30 thousand yuan; the high-grade digital printing shop, the business area is 100 square meters, the rent is about 300 thousand yuan to 400 thousand yuan, the decoration cost is 100 thousand yuan up and down.

In short, this part of the cost control is good, the profit space is big, the burden is on the school, and the opening time should be selected for the rush printing season, such as May 1, eleven, Spring Festival and new year's day.

Our purpose is to provide professional digital video services to customers. So it is different from traditional color expansion stores. It operates a single project (just selling films and selling cameras by making money in the UK). We will tailor the profit plan for you. Besides, you can also use our shadow dragon expansion equipment to carry out value-added services according to the surrounding environment of your shop.

What is value added service? It reflects the operation of digital image processing, and then provide your customers with new products (such as making personalized calendars, star cards, etc.), in fact, in the process of digitalization processing, you have no cost, so the profits derived are all cost free new profits.

In this way, your mining shop will not be hit by the off-season. You can still get rich money, and value-added services will greatly accelerate the return of your investment cost, so that you can get back to the market earlier and make money early.

The location of shops has always been an important factor in the success of businesses. The so-called golden section will certainly bring you gold.

Therefore, choosing a business location is the key factor for the success or failure of a color store.

It can be said that Cheng is also chosen for location.

So, how do we choose the site?

This will be solved through market research.

Generally speaking, the radiation level of a shop is within 1 square kilometers, so market research should be carried out in this scope.

You mainly investigate the consumption ability, population density and competition among competitors in this area.

Consumption capacity is the first factor to study. If consumption capacity is insufficient, consumption for tourism, photography and digital value-added services will not be ideal. Business will naturally be affected. Therefore, if it is a residential area, it should choose high-grade residential areas and white-collar residential areas.

These can be judged by field observation of the ownership of private cars, decoration and living conditions.

Population density is the basis of ensuring passenger traffic, and 20000 per square kilometer should be appropriate.

Imagine that some shops in the busy market are difficult to make profits. Finally, it is natural to avoid competition. It is best not to have peers in your business district. On the one hand, competition will result in lower prices. On the other hand, people tend to have habitual and near consumption psychology unless they are bigger than you, and products and services are more perfect.

The location of the site is right, and the investment is half successful.

Small and medium-sized investors in the residential area built shop, business area can be controlled between 30 square meters to 50 square meters, so that the rent is cheaper, investment costs will be reduced; and large investment is mostly for Photographers (including professionals) and white-collar workers, it is advisable to shop around the top grade office buildings with convenient pportation and business area, the business area is about 100 square meters, or even bigger.

Site selection criteria are convenient pportation, prosperous surrounding areas, close to residential quarters or government agencies.

In addition, schools, military and research institutes and other group units are also important consumers who can not be ignored. They often bring you group consumption and value-added consumption. As mentioned above, most of his profits come from the work of the army and schools.

If you can take the above factors into consideration and decide the location of the business, your color store will be successful.

After you have selected the address, we will design free store and interior furnishings for you according to your surrounding environment, and allow you to use the shadow dragon logo for free within a certain time to help you open up the situation as soon as possible and run the business hot.

The boss must read the digital photo printing size selection guide. Digital photo processing has gradually been accepted by digital photographers. With the reduction of price, many friends with digital cameras want to get permanent photos by digital printing, and the quality of the photo is related to the pictures provided.

To ensure that your photos are clear and bright, we have certain requirements for the photos you uploaded. The following information is available for reference.

The quality of reading the full text is exactly what is called "gentlemen love money".

In this era of quality and reputation, the shortage of color photographs will bring irreparable damage to the operators, which will lead to the failure of your business.

For consumers, the price and the cost of washing are not the most important factors. People will spend so much money on traveling. Of course, they will not care about this money, so quality is the key.

The main source of the printing shop is the money of the repeat customers. There is no guarantee of quality.

According to international industry practice, a 5 inch color negative film should be 127mm * 89mm.

The deviation should not exceed the standard size of 2.83mm, otherwise the enlarged photos will easily appear black edges or too many pieces.

In order to reduce costs and cut corners, some printing shops not only severely shrink the negative film, but also reuse the liquid medicine.

Once the reputation of the printing shop is bad, it will be difficult to make a comeback.

Therefore, for any investor, quality should be regarded as life.

If you want to retain the guests, the quality of the films will be high and the service attitude will be better.

The staff of color TV shops are mainly divided into computer room operators and front desk salesmen.

The front desk personnel need to be polite, smiling and meticulous.

The operator of the machine room has a direct impact on the sales performance of the print store.

It is also divided into machine technical service personnel and exit personnel. Technicians are the guarantee of good operation and stable production of machines. If your machine is always debugging problems, it will greatly reduce your turnover.

Our company is committed to free training for your technicians and production personnel, to ensure that technicians are proficient in machine debugging, and that the producers can achieve image processing certification level.

This allows them to print in the photo process.