Godfather Of Women'S Shoes: Zhang Huarong, Chairman Of Huajian Group

The footwear industry of China has been calling for leaders. After more than 20 years of development, China's footwear industry has become the world's most important footwear industry base. "Made in China" occupies 68% of the world's share.

However, on the world stage, China's footwear industry lacks a voice.

A voice with "68% parts"!

How should China's footwear industry cope with competition and cooperation among domestic regions?

And how to deal with competition from Southeast Asia?

In troubled times, it's time to make heroes.

Wang Zhentao, the founder of AOKANG footwear, is known as "the godfather of Chinese leather shoes". Zhang Huarong, the famous chairman of Huajian group, is also known as the "godfather of Chinese women's shoes" and has become the two leading figure in China's footwear industry.

The most important reason why Zhang Huarong can become a godfather figure is that he has led his own enterprise to take the road of growth and expansion under the foreign capital squeezing mode of OEM, and become a model and example for many domestic enterprises to learn.

On Zhang Huarong's body, we see that the biggest female shoe manufacturer in China is at the helm of the enterprise. We see that he has formed a unique enterprise management mode, which starts with the OEM mode, creates the manufacturing mode and takes the brand development road.

The Huajian group, led by him, is currently the largest female shoe manufacturer in the country, creating the "Galanz effect" in the Chinese footwear industry. It has set up a successful example for the pformation and self created brands of many Chinese shoe companies that have developed and grown in OEM.

In 2002, Ganzhou Huajian international shoe city was invested heavily in the construction of Huajian group to complete the "amazing leap" of industrial pfer.

It not only promoted the leap forward development of the footwear industry in Ganzhou and Jiangxi, but also strengthened its R & D, trade and brand incubation function, which is located at the Dongguan headquarters of the world's largest footwear base, and successfully embarked on the development path of self created and acquired brands.

In Chengdu, a forum is set up to discuss the pformation and development of shoemaking enterprises. In the press conference of Huajian International Forum and Huajian International Group, Zhang Huarong put forward a general view on the development context, current difficulties and future solutions of the world footwear industry, the Chinese footwear industry, expounded the views and confidence of the Chinese market, and showed the ethos and national responsibility of the national entrepreneurs.

Zhang Huarong pointed out that in the past thirty years, China's footwear industry has formed the "two main schools" industrial chain development mode: one is the OEM mode, the second is the independent brand self creation market mode.

If the Chinese enterprises only focus on "hard work" under the OEM mode, the independent mode pays great attention to the development of marketing channels and the control of the entire industrial chain.

From the perspective of the world shoe making industry chain, in the past thirty years, the Chinese shoe industry has joined the world division of labor with the first mode.

According to the theory of international trade development, there are three possibilities for pformation in the development of OEM mode: first, through imitation and learning, active absorption, forming self brand and products, from low to high development, gradually replace processing trade, and turn to general trade.

Two, actively learn and retain the core and the most valuable part of the whole industry chain, and shift the low value-added manufacturing link actively.

Three, passive industrial pfer, without reservations, earns the "first pot of gold" and directly changes to other new industries.

The world's largest shoe-making enterprise group, the largest footwear industry research and development center in China, is the largest private shoe manufacturer in China. The Huajian International Footwear Group is a BVI company in Hongkong. In October 1996, Huajian International Footwear Group invested in Huajian Shoes Co., Ltd. in Dongguan. The company mainly produces NINE WEST, EASY SPIRIT, BANDOLINO, ENZO, SEARS, NINA, CK, COACH, COACH, NINA, CK, COACH, WEST, WEST, WEST, shoes, boots and leisure shoes.

In 2003, Huajian International Footwear Group and the world footwear giant, the Great Pacific Investment Company Limited under the Taiwan Bao Yuan group, entered into a good marriage. The Limited by Share Ltd, the first cooperation project of Huajian International (Limited by Share Ltd), and Ganzhou Huajian international industrial city, jointly established a world-class industrial city.

With the help of more than ten years' strong economic and technological capabilities, Huajian group will be able to walk out of the most representative industry of national shoe making enterprises under the support of Huabao R & D center, the largest domestic footwear R & D platform, and lead a large number of women's shoes enterprises to create a brand name belonging to "Chinese shoes".

The "five words" put forward the words "cheer up", and inspired the Chinese shoe industry to create a brand name, and to respond to the views of many doubting and worrying about the future development prospects of China's footwear industry. Zhang Huarong responded to these one-sided concepts with the summary of the "five characters".

The first is "world weight".

Foreign countries believe that Chinese shoes have a threat to the world, affecting the normal production of all countries.

The fundamental purpose of this "China Threat Theory" is to launch trade protection and contain China's development.

After in-depth analysis, it is the vigorous development of China's footwear industry that can maintain the stable and relatively inexpensive consumption of the world's people. The world size of Chinese shoes is beyond doubt.

The second is "Chinese quality".

Many people think that "Chinese shoes" are of low grade and difficult to reach the international stage.

This view must be divided into two parts.

Many domestic shoemaking enterprises still remain in the manufacturing stage of low and medium grade products.

But the enterprises that develop in the OEM mode, especially those in the coastal areas, are all produced for the world's first class brands. Once these enterprises develop their own brands with the experience gained from many years of study, their quality and quality are no less than that of "world famous brand products" produced by OEM.

The third is "technical content".

Almost everyone thinks that shoemaking industry is labor-intensive industry with low added value. This is a one-sided concept.

In fact, from product design, shoe last manufacturing, mold development, channel distribution and other links, it has become the focus of technological investment of enterprises, and its demand for high-quality scientific research personnel is absolutely inferior to that of the electronics industry.

Shoemaking enterprises must re decompose the shoemaking process and the industrial chain, and dare to shift the low value-added part to the high value-added part, namely the high-tech part.

Fourth is "capital content".

Footwear industry has become a hot spot for investment banks in recent years, and has been pushing to capital markets. This is a good illustration.

But Zhang also sees the deeper side: brand building.

In a narrow sense, shoe companies need to build their own brands, or create brands through their own marketing and from scratch. They can acquire the ownership or distribution rights of other mature brands by means of mergers and acquisitions, and protect their sales by means of their own advantages.

In any case, the fundamental content of brand building contest is capital strength.

In a broad sense, the active capital market has also created an opportunity for Chinese shoe enterprises to promote brand publicity and business management.

The last point is "national strength". The Chinese footwear industry is still in the stage of "personal heroism", but we forget that in the world stage, we all have a common name, that is, "CHINA".

The future development of China's footwear industry is inseparable from the strength of unity of national enterprises.

The godfather's demeanor is rewarded by the godfather's demeanor. He returns to the old district to serve the people, serve the people, work for the society, work hard for the industry, build a highly civilized small society, and build a highly effective large group. This is the business objective and goal of Zhang Hua Rong's development.

In January of 2002, Zhang Huarong embraced a heart of return to the old district and served the old liberated area. He resolutely came to Ganzhou from Dongguan headquarters to invest in Ganzhou Huajian international shoe city Co., Ltd., in his words, "I am a Jiangxi person, and Ganzhou is a revolutionary old area."

It is my greatest wish to make a little refreshment for the development of the old and old areas.

This is why I choose Ganzhou without hesitation.

As a result of Zhang Huarong's investment in the construction of Huajian Ganzhou international shoe city, he has received good economic and social benefits, and he has always been keen on supporting public welfare. Zhang Huarong and Ganzhou Huajian international shoe city have been widely concerned and highly appraised by the local government and people from all walks of life. He has also been elected vice chairman of the Jiangxi provincial Promotion Committee of the splendor, Ganzhou CPPCC member, vice president of Ganzhou Federation of industry and Commerce and vice president of the Ganzhou Luzhou Promotion Association.

From 2003 to 2005, he was elected the tenth, Eleventh National People's Congress of Jiangxi province.

In 2006, he was elected the May 1 model worker in Jiangxi, and was named "the top ten entrepreneurs in Jiangxi" in Jiangxi Province in 2007.

The development of diversification, scale and collectivization is the unremitting development strategy of Huajian group. It is believed that in the next 20 years, Huajian International Group will be able to bring the Chinese footwear industry to a new and brilliant road with the "Godfather enterprise".

The Chinese people are very happy.