Individual Entrepreneurship Project Selection And Analysis

Friendship tips: we need to talk about fate, cooperation and opportunity. In the vast sea of business, it is our pleasure and honor to meet all of you in the vast sea of business. This article is longer, but I believe that this is a learning opportunity for people with affinity. This article is divided into two parts. The first half talks about the common misunderstandings of individual entrepreneurs, and the latter part is about the practical solutions to individual entrepreneurship.

It is always a dream for young people to start their own businesses and start their own businesses. Many years ago, the famous slogan of "one billion people, nine hundred million businesses and one hundred million openings" was the most important generalization of the state of "business for all."

The promulgation of the law on personal sole proprietorship has lowered the threshold for people to start their own businesses, and has rapidly increased the march of individual small businesses in China. The idea of personal entrepreneurship has almost flickered in the eyes of every Chinese. In order to realize the maximization of personal value, in order to solve their material or spiritual problems, or to get rid of the constraints of work on their own, to start their own businesses and become their own bosses, this road is seen as the golden road of many other people.

Therefore, when the framework of national policy began to loosen, the entrepreneurial enthusiasm of Chinese people quickly broke out.

However, starting a business is not a simple utopian ideal and belief. It can reach the other side of the world successfully with the help of a hot blood and a beautiful dream. Personal entrepreneurship is mainly through scientific pre planning, multi angle observation, rational analysis, effective resource analysis and integration, mature and efficient operation skills, good business mentality, etc. these important and essential links and factors are used as support to ensure the healthy starting and success rate of the start-up project.

People are more emotional and less rational than others. They tend to be too ambitious in planning, and drown in calmness, which is a contradictory situation in the current personal venture market. On the one hand, a large number of entrepreneurs go ahead and pursue entrepreneurship. On the other hand, we have to face the entrepreneurial success rate of only 5%.

Even so, it is still impossible to stop the new entrepreneurs who are surging. After all, the hope of personal success and the strong attraction of material life still act as a powerful driving force.

There are four ninety-five percent: 1. in the working group, 95% of them want to start their own business. 95% of the incumbents who want to start their own businesses have been at the stage of imagination only. 3. has 95% failure rate in the individual entrepreneurs who are putting into practice. 4. in all the cases of personal failure, 95% is not because of the project itself, but about the first 95%. As we have already mentioned, for the realization of the maximization of personal value, in order to solve their physical or mental problems, or to get rid of their constraints on work, even if they have stable work and income, there are still 95% people who want to start a personal business. Since the founding of the "CBC" alliance concept, China has repeatedly studied individual entrepreneurship projects in various directions, and found the problems and risks in the field of personal entrepreneurship in China.

Why do 95% people think about their own business? Why do people think about it? This is what we often call people who think about a thousand roads in the morning and get up in the morning. There are lots of ideas, but they do not work. Why not? There are four reasons for this: the government cost of 1. entrepreneurship.

This is not a general overview at present. The law of the individual proprietorship enterprise has also been promulgated.

2. himself has denied himself, and almost all of us have been swaying between arrogance and inferiority. He can be calm and calm. That is the legendary "wise man". However, most of us are mortals, unable to reach the mind of a wise man. Naturally, we can easily appear to be swinging back and forth in arrogance and inferiority. Many would-be entrepreneurs are 100 times confident of their own business plan an hour ago. After an hour, they begin to doubt themselves, can they really do it?

Do you have the ability to do that?

Is the strength and experience not enough?

Those who are stronger than me have failed in their own business. Can I do that?

Soon, the mood temperature can drop from ninety-nine degrees to a few degrees. After half a day's thought, safety is the first. If we don't have that diamond drill, don't take this porcelain. Let's not take this risk.

When the sun rises in the East and the rain falls on the east side, the prospective entrepreneurs will naturally consult their relatives and friends when they plan their business plan. Most of their relatives and friends will persuade the prospective entrepreneurs not to take risks or to work safely. In view of the safety considerations of their entrepreneurs, many entrepreneurs will seek to seek advice from their relatives and friends. That is to say, their minds are not firm enough in deciding their entrepreneurial projects. Most of their friends and friends are opposed to it. The entrepreneurial decision that has been swaying is directly on the side of abandoning that side. Many entrepreneurs often give up their own business plan by persuading their relatives and friends. 3.

4. is passively waiting for business opportunities to emerge. Many people are remembrance of the golden years of reform and opening up. The resale of electronic watches can make a lot of money.

What business people are doing, the competition is becoming more and more intense. Anyway, there are many business opportunities in that year. Unlike now, business opportunities are getting fewer and fewer. In fact, business opportunities are actively discovering and digging. It is not passive waiting to happen. Many entrepreneurs insist on waiting for the so-called suitable business opportunities. They have been waiting for so long.

The most typical example is that many people wait for business opportunities to get rid of them. For example, if a product is not operating locally, then he will think that he will not do well because people still do not know the product, but they do not know that this is a waste of business opportunities.

There are ninety-five percent failure rate and high failure rate among entrepreneurs who are truly committed to action. There are many reasons for this failure. The simple reason is that they do not yet have a boss's way of thinking and ability. Here we are briefly described as follows: 1. business principles.

In the group of entrepreneurs, marketing personnel account for the majority, because marketers often feel that they are familiar with customer management, sales, products, and industries. There should be nothing wrong with them. In fact, in enterprises, apart from the boss, the biggest role of any employee is the role of a link. Only a few links can form a whole business system. For example, marketing is only a link in the enterprise. The overall operation of an enterprise includes internal and external management, human resources, market planning, capital operation, government relations, financial supervision, forensic, auditing, process management, production, R & D, and so on. Knowing the one or two links does not mean playing a whole system. The difference between 2. link and system is that most entrepreneurs are incumbents before they start their own businesses, and they are more familiar with and better at one aspect or part of the business, such as individuals.

3. the difference between the long term and the short line is preoccupied and predisposed, and commercial projects often need to be planned in a comprehensive way. Every step involved in the planning, every extension point, the resources involved in each location, the connection between the various pactions, the time schedule of the specific projects, etc., all need to be clearly described and the corresponding measures to guard against the change.

And there are many projects that need to be prepared in advance, which constitute a long and complete business plan.

And many personal entrepreneurs do not think so thoroughly, often just a simple goal outline, as far as the specific steps involved are just some vague framework, many things are going one step at a time, at best, it can only be regarded as a short-term plan.

4. is a rational judge of oneself, and no one is perfect. Everyone has long and short in talent. If entrepreneurs can soberly see their strengths and weaknesses, and make up for their weaknesses through the strengths of their partners, the success rate of entrepreneurship will be much higher. But most entrepreneurs are far from rational and comprehensive in their understanding of themselves, and feel that they are almost eighteen weapons.

5. business vision or personal vision is different from the decision making level of formal enterprises. Individual entrepreneurs decide whether to undertake a business project. There are few rational market system research and special analysis. Most of them are based on individual market operation experience and experience, and then integrate some individual's intuitive perception of new products.

The average survival rate of entrepreneurs undertaking projects has been maintained at below 10% level, and the average success rate of new products can be maintained at more than 40%. The difference between them is not the difference between scale and capital, but the difference between research and judgment methods. Rational system analysis and judgment methods are much more scientific and useful than those of perceptual individual analysis and judgment. After all, few people can guide or create a trend. Most of the entrepreneurs are commercial intermediary, and most of them only follow the trend. But many entrepreneurs believe too much in their own vision and judgment, and believe that their experience has been able to penetrate the market and predict accurately. In fact, individuals

After analyzing some mistaken ideas of personal entrepreneurship, we enter into the real thinking of solving problems.

It is hard to say that entrepreneurship is a tough battle, but the fact is not what we think we are at a loss or unable to solve. In fact, muddleheaded people do stupid things and smart people do smart things. The key is to find the right entry point. China has carefully planned and repeated arguments to give individual entrepreneurs the following ideas and reference: 1. to enhance the quality of entrepreneurs themselves, this is too abstract, most of them have a majority of ideas.

2. has chosen the product of the initial agent, the market economy system to provide many people with the opportunity to start their own businesses. After the rain and the baptism of the market, the competition has created a number of successful models of personal entrepreneurship, but more entrepreneurs have failed.

"All roads lead to Rome", and the agent has become a choice for many individual entrepreneurs.

Nowadays, the agency system is very common. There are many alternative products, but each has its own advantages and disadvantages.

Compared with brand-name products, the popularity of new products is relatively low, and the influence of products is not far-reaching enough. However, the agency of new products has its irreplaceable advantages: a few competitors: a piece of cake, a person can monopolize the whole, two people can be divided, each person can get half of it, and hundreds of thousands of people are divided, and the cake that each person is assigned is negligible.

When the new product has not been recognized by the traditional agents, the prescient agents will be able to get ahead of them.

Profit margins are large: as the new products are listed, there is a gap between the market share and other products. In order to quickly establish sales network through agents, and increase the share of products in the market, enterprises will not impose harsh conditions on agents like the enterprises, but will make great concessions, implement preferential policies such as low discount rate supply, and effectively expand the profit margins of agents.

Enterprise support is strong: the youngest children are most loved by their parents, and the laws of this family are also applicable to enterprises.

From the perspective of enterprises, for the healthy development of new products, resources such as manpower and material resources will be severely tilted to new products. Their advertising support and marketing policy support are unmatched by other enterprises and products.

This will objectively improve the visibility of products, open up products for sale, and facilitate distributors' sales of products.

3, talk about the support of cooperation and support. There is a very serious wrong idea here. Many people think that the advertisement on the home is very powerful. If the propaganda is in place, it will make their sales very convenient.

At first glance, this is also very positive.