Seize The Olympic Spirit Of Consumers

The Olympic Games are coming to us, and the Olympic passion of the people is becoming stronger and stronger.

Should visionary businesses take advantage of this opportunity?

A key professional survey has revealed the key elements of the Olympic passion for Chinese consumers through quantitative data: Patriotism and the infinite expectations of the Chinese Olympic delegation, which occupy an absolute dominant position in the Olympic passion of Chinese sports fans.

And the "consumer insight" of the four groups of Olympic fans is revealed by Chi Zheng Mu Gu, which reveals the internal consumption logic and helps enterprises rethink brand communication strategies and public relations strategies for consumers: the first category: the most passionate sports fans, advocating hard work.

The vast majority of men and 20% of the Olympic fans are fascinated by the competition and the performance of the Chinese delegation.

Besides, they are also interested in Olympic athletes' life outside the stadium and track relevant reports from the media.

For such Olympic fans, the Olympic Games are a hot topic for everyone to get together and chat.

This is a group of passionate, impulsive and even paranoid Olympic fans, and all related to the Olympic Games will become the information and topic they are concerned about. They are known as the "off-site experts" of the Olympic Games. They are also a kind of consumers who are very easy to mobilize their emotions in public relations strategy, and are the rapid disseminators of the Olympic flame.

Second categories: the proud traditionalists and the whole body.

Among them, young men account for the majority and the proportion of Olympic fans is 20%.

China's hosting of the Olympic Games is closely related to their lives.

Emotionally, they poured their hopes on the Olympic Games and felt very excited to be able to participate in this historic event.

Proud traditionalists are very concerned about the media coverage of the Olympic Games.

Excitement and pride, the yearning for the heart is higher than the external participation. They are followers and fans of "off-site experts". They are the setters who follow the Olympic flame.

Third categories: family groups seeking entertainment, gathering topics.

Such Olympic fans occupy the largest proportion (30%), and they are not very fascinated by the Olympic Games.

By contrast, I would prefer to talk about the Olympics as a chat gathering for friends and family.

Women are the majority in this group.

Although this group is not very obsessed with the Olympic Games, the love and concern for the Chinese Olympic delegation is still their primary concern for the Olympic Games.

Care and no concern, enthusiasm and passion, real exciting topics and public topics are their concern and attention. They will not be the setters of the Olympic flame, indeed the disseminators of the Olympic brilliant aura.

Fourth categories: social nationalists, sharing pride.

30% of Chinese Olympic fans belong to this category. Their passion for Olympic games stems from a sense of belonging in a like-minded group.

Here, they share their love for their team and their pride as citizens of the host country.

In this group, married women from wealthy families account for the majority.

They are the followers of passion, the sharing of honor, and the sense of pride shared by them. The sublimation and penetration of the National Olympic Games lies in the pformation of the Olympic flame and aura into a well-known sense of pride, from the passion of the image to the emotional factor of inner inertia.

From the point of view of brand communication or public relations strategies, the first type of Olympic enthusiasts are detonating points, the second category is the rapid propagator, the third is the most noteworthy audience, and the fourth category is the sublimation of deepening and lasting communication.

According to different target consumer groups and brand tunability and Olympic purposes, Olympic businessmen can adopt unreasonable brand strategy and public relations strategy.

The greatest value of the Olympic lovers' insight is to find the precise direction and the way of force for the brand or public relations, which is based on the understanding and recognition of the Olympic Games.

After analyzing a lot of Olympic consumers, how can we innovate the R & D products and services? Through the good communication platform of the Olympic Games, we can go to the new strategy and pformation of the Dacheng enterprises. In fact, it is more valuable for the enterprises than the Olympic marketing.