2008, 50 Thousand Yuan Business Plan Professional "Chat".
At present, people in the workplace are under great pressure. They feel depressed and unwilling to talk to their families because they are unwilling to pass the pain on them.
Go to Internet cafes and bars?
These occasions are not necessarily suitable for everyone.
In response to this market, Zhang Meiying of Zhengzhou opened a service project focusing on chatting and catering, named "chatting bar", which has been quite popular since its opening.
The shop is about 100 square meters, the environment is quiet and elegant, and the flowers and plants are placed properly. When the melodious piano music rings, the guests will naturally feel relaxed.
The customer brings a friend, "chat" to provide a certain service, charge the service charge according to the table, or by "chat" to the customer to provide friends and other services at the same time, collect the service fee and charge for a stranger.
In the way of "basic salary + business Royalty", we recruit some high quality "chatting friends" from the university campus and society, and they can resonate with the guests.
On this basis, she launched the "customer self-service", that is, what professional and characteristic friends the customer needs, and can choose according to their own wishes.
In the past third months, the business of chatting has made great progress.
Zhang Meiying's propaganda is unique.
First of all, it was linked to a famous evening talk show in a radio station in Zhengzhou, and a guest was shown in the program. The program conveyed the message: listen to the program within a limited time, and have the opportunity to enter the free service of "chatting" to the listeners who tell the mood of the story.
This program is a platform for the audience to talk about. The location is quite similar to "chat bar". Its audience and participants are also potential customers of chatting.
This is a very effective move, and a group of listeners has become a guest of chatting.
The second move is to use newspapers to promote free publicity.
"Chatting", as a new thing, naturally attracts media attention.
Zhang Meiying made a hot call to the city's media one by one.
Reporters came to hear the news and boarded the pages of several newspapers.
The third move is even more extreme.
In order to let customers release their emotions to the maximum extent, she launched a free service: set up a special chat room in chat bar to allow them to scribble freely on the snowy wall, and take pictures of all the contents to keep them in memory.
With the launch of this service, customers have left "handwriting" on the wall, with messages, blessings, and confession.
Many of them have become "repeat customers".
Then, according to some high quality single white-collar workers, "chatting" has launched a more flexible mode of operation, "chatting with friends."
Register some customers who have chat needs, and focus on their respective chat needs.
This method not only makes up for the shortage of special chatting friends, but also saves customers' expenses.
In the first month, the "chat bar" achieves balance.
Second months, net profit of more than 4000 yuan!
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