Urban Boutique 2008

In 2008, the city's "bubo" boutique, the 50 thousand yuan business plan, was the most fashionable group of modern cities after Bobo and hippise, yuppies.

They are highly educated and highly paid. They are the elites of the modern new economic society, but they are longing for freedom and detached "pleasure in consumption" in leisure and spiritual life.

Their consumption characteristics are manifested in two aspects: they attach great importance to the "texture" of the material, and believe in the scope of the economic capacity that they can afford to return.

Now there are some small shops that specializes in selling cloth, slippers, decorations and other daily necessities.

The price of these articles is very high, and an ordinary pottery cup is worth tens of yuan, but Bobo is still willing to buy it.

First, operators should have a "Bobo" vision.

Only in this way can we communicate with customers and understand and guide their needs.

Second, the boutique shops are simple and bright, and the location is crucial: 1) the rent can not be too high.

Boutiques do not sell necessities such as food and clothing, and market segmentation is also very narrow, so the amount will not be large, so the cost of rentals on each commodity is relatively high; 2) the location should be noisy.

The values of the Bobo people decide that they do not like to "get together"; 3) the shop itself and the surrounding environment must have grades.

Once again, the classification of goods should be meticulous and tasteful.

"Bo Bo" is actually a way of life. It is a special consumption that covers the mass consumption field.

A single shop can not involve too many kinds, and can choose a certain kind of market segments.

If you have 10 cups or 100 cups, you must find the 10 ones.

Many shop owners are choosing goods from Hongkong, Taiwan and other places to ensure quality.

Finally, the maintenance of tourist sources should be excellent.

Ensure shopping atmosphere free and leisurely, eager to sell and loudly bargain should be avoided.