Chocolate DIY Depends On &Quot; Proud &Quot; Attracts Customers.

From simple cross stitch to cake, printer and pottery, DIY products are endless. However, most DIY stores are not very good. How can DIY shop keep on developing? This reporter interviewed the DIY chocolate shop in the Tianhe area for more than a year, sharing the owner's business.

Miss Zang, who is 24 years old this year, is a native of Shanghai. She had had more than two years experience in opening a chocolate DIY store in Shanghai.

She said that Cantonese are more willing to spend on food than Shanghai people.

In addition, college students prefer this exquisite, novelty and interesting chocolate DIY, which is usually presented as a gift to family members, friends and lovers during the festival, and it will not be considered too much in terms of price.

There are endless programs in Colleges and universities, and cooperation with the associations in Colleges and universities is also one of the channels for sales and publicity.

DIY business strategy is very rare, but there are not many flavors and shapes.

Miss Zang said that the most important thing to open DIY chocolate shop is to be different from raw materials, moulds and flavors.

For example, raw materials like strawberries and other fruits in the market are added to the chocolate raw materials. The molds do not have any shapes in the market such as mahjong, Hello Kitty, chess and so on. There are altogether more than 200 kinds of formwork templates for customers to choose from.

The price of DIY is 5 yuan per gram, 40 yuan per gram, Belgium's chocolate 8 grams per gram, 80 yuan to do the price of DIY.

Miss Zang said that DIY chocolates are pure chocolates. They don't add too much sugar. They can match the famous brand chocolates from the taste, luster and the purity of the chocolate, but the price is much lower. According to 10 grams and 5 yuan per chocolate, 20 yuan is only 100 yuan, while buying outside stores usually takes more than 100 yuan.

It is the main partner of DIY chocolate.

College Associations usually have various kinds of activities. They will make appointments to make customized chocolates.

Some wedding companies usually go to DIY chocolate shop to make personalized chocolate candy for the newcomers. They usually make hundreds of items each time to form the bulk of the store's income.

Miss Zang, who does not need to pick up the bustling lot, said that she once wanted to open the DIY chocolate shop to the road, such as the one along the Tianhe South Road, but eventually abandoned it because of the high rent. Compared to the M layer of the Plaza, the rent on the road surface is twice as expensive.

After more than a year's trial, Miss Zang summed up some experience. She thought that the DIY shop's customers are familiar customers or repeat customers, rather than passing the shop's customers.

In the early stage, the equipment has been invested more heavily, because the chocolate itself is exquisitely made and the color is bright. The storefront itself does not need to spend a lot of decoration, so long as it gives people a clean feeling.

If it is a franchisee, the head office will require a uniform style decoration.

The poster and other objects in the shop can get the template from the head office, because the poster designed at least is above 100 yuan per person.

In addition, the first phase of the refrigerator and fridge used for fresh-keeping, and the marble counters for cooling raw materials, as well as the templates for making chocolate, are essential and cost more.

The freezer is 5000 yuan, the refrigerator is more than 1000 to 2000 yuan, the marble counter is 5000 yuan, the mold industry price of chocolate is not low, forty or fifty yuan is less, one is 300 yuan, and the more than 200 template of a shop costs about 20000 yuan.

Miss Zang said that during the first one or two years of operation, there was almost no income, so many people gave up because they could not afford the recovery period.

However, as long as a certain amount of time is accumulated and a fixed customer base is accumulated, business can naturally get better.

Now, Miss Zang probably has a turnover of around 9000 yuan a month. Christmas, Valentine's day and Tanabata Festival are very prosperous.

Nowadays, there are many festivals. There is a holiday in every three days. Even without these traditional festivals, there are people's birthdays every day, and there is no fear of market demand.