"Music T-Shirt" Sold 100 Thousand Yuan In Half A Year

On the wall there is a music T-shirt that will follow the rhythm of the music when it hears music, and there will be a small alarm clock on the cupboard, which will ring everywhere and let you catch neither.

Kong Lingbo went into the "creative studio" of less than 30 square meters in the resource building of Peking University, just like walking into a small fairy tale kingdom.

"These products look amazing, but they are all made from existing mature technologies. The difference is only in the first place we think of them."

Kong Lingbo fiddled with the product on the table.

Kong Lingbo, a general manager of the general manager of 1000 months' salary, has become a young software expert in the university when he became the general manager of the private Mdt InfoTech Ltd.

In 2006, he served as the Secretary of the Communist Youth League Committee for 3 years and resigned and founded his own information technology company.

"At that time, the company had just started and only 100 thousand yuan on its books.

In order to save money, I set up an agreement with my partner, "the company's profit is less than 1 million yuan, we can only get 1000 yuan salary".

Xiao Kong jokes that he is one of the few "general managers" who earn 1000 yuan a month.

After a few months, the small hole launched the company's main product - "music T-shirt".

In fact, this' music T - shirt 'is a special fabric that sews a soft tone display film on the top of a T-shirt, which can be sensitive to the music rhythm of the outside world and flicker continuously.

At the end of 2006, he discovered by accident that there were manufacturers of such diaphragms in Suzhou, but they were only used for making billboards.

"If this kind of membrane is combined with ordinary T-shirt, it will be favored by the market."

In the half year of the "music T-shirt", about 100000 points are sold, but the road to practice is not so simple. In order to find a cheap T-shirt supplier, Kong Lingbo goes to the old town palace outside the South Fifth Ring Road by bus, and talks with the wholesale T-shirt businessmen.

"After all, money is limited, so we have to fight for greater benefits with less money."

Hard work has not been wasted, and the "T-shirt" has been favored by bars and concert organizers.

"In the second half of last year, we have sold more than 1000 pieces, each priced at more than 100 yuan, with a total sales volume of more than 100 thousand yuan.

As for the cost, it is still less than 1/3 of the price. "

Kong Lingbo said with a smile.

When the lights were turned off, the small hole made a live demonstration for the reporter: with the beautiful music playing, the T-shirt on the wall began to shine by itself, and with the rhythm of the music, a variety of dynamic patterns were changed, which appeared to be striking in the dark.

"Customers can set up their own designs," "recently, Huayi Brothers and universal records have made a group of" music T-shirts "as costumes.

Two years ago, the company has just made a batch of a band from the United States. "

Kong Lingbo said that while the sales of "music T-shirts" increased, he had begun to build a network creative collection platform, and aimed to expand the popularity and sales of T-shirts through the pattern of "customer independent design patterns + company responsible for producing finished products".

In addition to the "music T-shirt", the small hole also pondered the production of other "creative" goods.

"Let's take this cartoon alarm clock. It can run around when the bell rings.

We are developing this, considering that people who are on the bed often turn off the alarm clock conveniently, so it is easy to delay things.

At that time, I thought that if the alarm clock could run all the way, forcing you to look for it everywhere, you could make sure that the lazy person would be drowsy.

The production of products is not very difficult, but the market demand is very large.

Kong Lingbo said that the current alarm clock running around the ground has also developed many kinds of products and is ready to carry out promotional activities in a big way during the year.

"It seems that I am not far away from the wage increase."