40 Thousand Yuan To Open Aromatherapy Beauty Shop Monthly Earn Ten Thousand Yuan
It is no exaggeration to enter the aromatherapy shop, to smell fragrant everywhere, and to describe the characteristics of the fragrant beauty salon in the language of "entering the fragrant shop and the fragrance everywhere".
The so-called aromatherapy beauty is the use of aromatic essential oils, through inhalation or massage to penetrate the skin and other methods, to relieve nerves, eliminate fatigue and so on.
The aromatic essential oil of plants is very small and active. It can stimulate the brain through the respiratory system, thereby regulating the nervous system to achieve the desired effect. It can also penetrate the skin into the blood and lymph system through massage, thus playing a balance and regulation role.
It is known that aromatherapy has many kinds of essential oils, and different plants have different efficacy.
For example, lavender can promote sleep; roses are refreshing and so on.
Different essential oils are also used differently. They are lighted, bathed and painted.
According to Zhang Xia, the efficacy of aromatherapy is its market vitality.
"Modern women, working pressure and life pressure are much larger than before, but they also pay more attention to quality of life than ever before. So they usually choose a way to love themselves, and aromatherapy is taking into consideration their two needs of beauty, skin care and body and mind relaxation, so they are increasingly inclined to this practical and fashionable choice."
In LanJin Jiao, the price of essential oils ranged from 100 yuan to 300 yuan. The price of long course essential oils is much more expensive, generally more than 1000 yuan.
Of course, after purchasing products, there is no need to pay other expenses for the service.
Profit: the biggest expense in the operation of the fragrant beauty salon is rent, which needs 5000 yuan per month.
Employing 5 employees, wages and other benefits are paid at around 3500 yuan per month.
Plus 1000 yuan of amortization and other taxes and other expenses, the monthly operating costs of at least more than 10000 yuan.
According to shopkeepers, the gross profit of aromatherapy products is about 50%. To achieve profit and loss balance, we only need monthly turnover of more than 20000 yuan. On average, we calculate the turnover of 667 yuan per day based on 30 days.
Obviously, at present, the fifty thousand yuan monthly turnover of LanJin Jiao beauty shop has exceeded this figure.
Site selection: aroma and beauty products profit rate close to daily chemicals, but marketing ideas are different from the high margin cosmetics.
When the location of shops is emphasized, if the shops have enough traffic to ensure sales volume, the rent will be too high. In the low rent area, the tourist resources will be relatively reduced.
Therefore, it is advisable to set up in the vicinity of a relatively concentrated residential area, or as a large store store in the form of shops, should be a good choice.
The threshold is: the fragrant beauty salon belongs to the "beautiful cause". If the operator is a woman of about 30 years old, and has certain taste, appreciation ability and relatively rich beauty experience, then it is easier to understand the needs of customers when running a store, and can launch product sales accordingly.
The source of the store: aroma shops rely on products to win. The shape, flavor, packaging and quality of aroma products often determine the success or failure of the business.
Therefore, operators should pay more attention to the organization of goods supply, introduce new and unique products, and choose to follow the trend in order to attract customers.
Before organizing the supply of goods, we must define our main consumer groups.
Some enterprises with better quality, including the development, production, sale and service of essential oils can be selected as partners for long-term supply.
It's a very important step to do business outside the store. You can bring business cards and actively go out to promote sales. Some people now sell fumigating stoves, fumigating lamps and oxygen bars to cafes, bars and hotels. At the same time, they also promote long-term consumption of candles and essential oils. They can also recommend small bags of aromatherapy bathing products to small supermarkets and bathing centers, which are worth exploring.
In addition, aromatherapy products are not only suitable for personal use, but also are very inexpensive new gifts. Group buying is also worth a try.
The prospect of opening shop: with the improvement of people's living standard, health and beauty have become the common pursuit of life. The beauty industry has also become an indisputable investment hot spot.
According to the survey, China's current beauty products consumption per capita is only 1/20 in Europe, while the consumption of aromatherapy products per capita is only 1% of the developed countries. In the future, the beauty market in China will have an annual growth rate of 20%~30%. By 2010, the annual consumption of beauty products will reach 300 billion yuan, and aromatherapy products will occupy a larger share.
At the same time, the rise of spa, yoga and other leisure activities has led to the selling of aromatherapy products.
Therefore, aromatherapy has entered the Shanghai market for a long time, but it has become a fashion consumption and has a very good market prospect.
The risk of opening a shop is: the safety of goods is crucial to the benefit of investors.
Gao Yonggang said that many shoppers were busy but did not earn money because the receivables were not recovered.
Therefore, in the operation of aromatherapy beauty shops, whether they are regular customers or one-time customers who purchase large quantities of products, they should strengthen financial management, make accounts clear and avoid arrears of payment as far as possible.
In the year round, the operation of aromatherapy beauty shop is relatively stable, and there are no ups and downs. Only a few days such as Spring Festival holidays and hot weather will be affected.
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