Lovers' Underwear Shop Makes Crazy Profits
Lovers industry is now attracting attractive business opportunities, and Ms. Xie, who has a commercial eye, has aimed at the underwear underpants project. He has specialized in running sexy underwear, and has become a real little boss. He found business opportunities in his life. In May 2003, Xie Meiyuan took out 20 thousand yuan of money she had accumulated with her husband, and opened a boutique clothing store named "Yuanyuan couple private house" in Guangzhou (address: 511495 Guangzhou Tianhe South Road telephone: 020-88490145), which mainly retails some couple sweaters, couples suits, etc.
Husband Li Quansheng a few days ago, Xie Meiyuan smiled and said to her husband, "I will give you a surprise on your birthday, but keep it secret for a while!"
Li Quan was not serious enough to go on business.
At that moment, Xie Meiyuan found a few useless pieces of cloth and sewed two men's and women's underwear with sewing machines. Then she took two briefs back to the rented house, and wrote two words on her two pairs of underwear: "husband, I love you" and "wife, I love you".
In less than half a day, her "handwriting" clearly appeared on her underwear.
She felt that her husband would put on her own underwear, and would miss her and read her wherever she went on business.
Indeed, when Li Quan returned from a business trip abroad, he praised Xie Meiyuan's "special gift". "I can't believe my wife is still a master of love. You can simply sell underwear and make sure you earn more than you sell lovers' clothes!"
Listening to her husband's words, Xie Meiyuan thought, yes, that's a good idea.
Now that business is slack, it is precisely because of the lack of avant-garde thinking that nowadays many boutiques are distributing couple costumes. If they unlock their thoughts and seize the business opportunities of lovers' underwear, they will surely get a share.
As soon as it was changed, Xie Meiyuan immediately hired a skilled female worker as a helper from a garment factory, and made a group of pairs of underwear in the store as samples.
In August 16th of 2003, Xie Meiyuan put an advertisement in front of the shop door: "our shop will launch the" cool interior fashion "today -- love her (him), and give her (her) custom pants.
She also placed some pre made couple underwear in the conspicuous place of the shop.
Many men and women who go shopping go to the door of the shop. Even if they do not enter, they must stop and watch.
Many boys could not help shouting, "whoops!
It's cool to have such underpants. "
The second day after the advertising of the custom pair underwear was launched, Xie Meiyuan ushered in a pair of customers who were about 30 years old. They asked curiously, "these underwear are really interesting. Do a pair for us!"
Can you see if you are making the scene? "
Xie Meiyuan said enthusiastically, "of course!"
After that, she let customers choose and pick samples according to their preferences. Dozens of minutes later, a pair of underwear with distinctive personality was born.
That's very satisfying to the customers.
In the next few days, only a few people look at it curiously, asking for not much.
She thought it might be that her propaganda had not yet reached the effect, and she had to find ways to make more people know that she was selling underwear.
At this time, a large supermarket in Guangzhou put up a full page advertisement in the newspaper: a shopping mall located in a large supermarket, looking for a more than 50 year old white haired aunt. Last year, because of insufficient supply, she did not buy her favorite brand of air conditioners. She was disappointed to go. This year, there was ample supply of goods. The electrical store tried to find this aunt, and gave her a free air conditioner to free her from the disappointment of the supermarket and electrical appliances.
Xie Meiyuan read the newspaper several times, and thought it was a good idea. He thought, "can you imitate it yourself?"
A few days later, she wrote "a search for a person's notice" on the door of the shop. "Last year's Day is her birthday. She took the initiative to see me from a distant city. I was excited to take her hand early in the morning to buy her birthday gift, but I went shopping all over the city, and I didn't get a gift that she liked and could express my thoughts."
Later, she was tired, and I was very annoyed. She left empty handed. She cried and disappointed. I was not so confused as to follow her at once. As a result, turning around, I lost my favorite sweetheart on the street of boundless crowds.
Now, every day I pass by this place, looking up at the "round garden", I want to find my favorite sweetheart quickly. I want to tell her that from now on, I will lock the time with love, retain my sweetheart with love, and conquer her with cool pants.
When the advertisement was published, the more than 20 year old boy came into the shop to tell his love troubles.
The young man and his girlfriend have known each other for 3 years, and because he is too shy, he hasn't made much progress.
Xie Meiyuan thought of a clever way to deal with the situation of the young man.
She first made a pair of beautiful pair of underwear for the young man, embroidered the young man's handwriting "ILOVEYOU", and then she folded the pair of underwear into two "Roses". She let the young man give his underwear to his girlfriend in the form of rose.
Because the underwear is bright red, the cloth is made of lace with good quality, plus plastic green leaves and dried branches. It looks like a real rose.
Xie Meiyuan's carefully designed "underwear rose", so that the trouble of the young man can be solved easily.
According to the requirements of different customers, the price of "underwear rose" sold by Xie Mei Yuan is 58 yuan per pair. The preferential price of a pair of "underwear pants rose" is 99.9 yuan. This year, "lovers' underwear" made her earn a lot of money.
With the help of Valentine's day, "underwear rose" is a lot of money, but after all, it is only once a year. What about the rest of the time?
Xie Meiyuan felt that romantic love should not be limited by time, and underwear should be sold at any time.
The reason why Xie Mei Yuan usually promotes the underwear for lovers is mainly in the following aspects: birthday gifts, courtship intentions, marriage information, anniversary items and husband and wife emotional supplement.
Selling a pair of underwear as a birthday gift is the most common form in her shop, because 365 days a year, every day there will be a birthday. If the customer wants to order "lovers' underwear gifts", only one week ahead of time to order, the shop can also ensure that the gifts are directly delivered to the other party within the specified date. If the customer can bring the identity card of the other person to determine the birthday date, it can get a 15% off discount price.
Because the underwear is both attractive and practical, it is most popular with boys.
In terms of style, [FS:PAGE] is concerned about whether the "creativity" is humorous enough and bold enough. The girl's request for underwear is CUTE (cute). The boy's request for underwear is COOL (cool), the nicknames of other couples, and some simple lines and patterns of animals and plants are also their favorite. Some boys believe that their girlfriends do not value the value of his gifts, but they value his mind and this romantic and interesting atmosphere.
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