Authorized Market Development By International Famous Brands

The ancients said, "the mountain is not high, but the fairy is the name, who is not in the deep, by Long Zeling".

This is a famous saying by Liu Yuxi. It is a classic saying in market development and has guiding significance.

After China joined the WTO, the Chinese government promised to open market access, encourage fair competition, protect intellectual property rights and standardize market order.

This sends a clear signal to the world that China will abide by international business rules and keep pace with the rest of the world.

After joining the WTO, many famous international enterprises quickly entered China, and the market competition intensified. Many small and medium enterprises in China are facing challenges: products are not well-known, they need to advertise, advertising costs are too high, enterprises are unable to bear, advertising is not well-known, products are hard to sell; after advertising, sales fail to achieve the expected goals, they can not expand sales, but also drag on enterprises.

Is there a marketing plan that enables small and medium enterprises to be able to bear and be efficient? The use of international famous brand licensing OEM sales surfaced.

I have worked in a foreign company for many years. I have worked with some well-known international companies. I am very aware of the rules of these enterprises. As long as you are good for the company, it can bring benefits to the enterprises. Foreign owners are willing to do so. The purpose of the business is to make profits, so long as they do not violate the law, they can do it boldly.

I planned a win-win marketing plan and got the approval from the American International Group, which appointed me as the CEO of the group in China. According to my plan, it is necessary to make profits, not to break the law, and to be responsible.

Our practice is relatively simple. Enterprises need to promote products. As long as the quality of their products meets the quality standards stipulated by the state, they are in line with the requirements of the international market. They have complete legal procedures and are willing to cooperate with American companies to meet the basic requirements of the US companies. After field visits and understanding of the situation, we can provide internationally renowned brand licensing and marketing services for enterprises. The following are the specific practices: 1, communication and understanding between the two sides, and determination of cooperation intentions.

2, the two sides provide relevant legal documents on enterprises and products and intellectual property rights, so as to have a clear idea.

3, mutual inspection, understand the truth.

4, agree on the rights and obligations of both parties, sign the contract, and deliver the contract.

5, the American company designated Beijing Investment Consulting Co., Ltd. as its executive body, is responsible for the implementation.

6 and the US side did the right to use the registered trademarks of the company in the us to authorize the lawful use of the products of Chinese enterprises.

At the same time, we will design the product packaging plan for the authorized enterprises, together with the enterprises, we will adjust the packaging products to meet the market requirements, such as improving the formula, improving the technology and improving the design package.

Products that need export are internationally certified.

Such as ISO9000, 14000 CE|UL and so on.

7, the export part of the us directly opens the letter of credit to the Chinese side to authorize the enterprise, the profit belongs to the US side.

The United States undertakes not to sell products in the domestic market, and to use the sales part of the US brand in China. The US company only charges the royalty, and the amount is charged in the authorized way, that is, the exclusive license or the ordinary license. The exclusive license fee is high and the ordinary license is relatively low.

Why are US companies willing to do this?

The main reason is that American companies have a high reputation and a huge market network abroad. The reason is that China is developing markets with relatively low profit. The reason is that China or developing countries have limited consumption ability. Their main market is in developed countries overseas, the labor force is cheap and the cost of production is low. As long as the quality meets the requirements of developed countries, the export products can get rich profits, the products that are approved by the US side can be authorized, the US company is not familiar with the situation of the Chinese market, the market needs time and investment in the domestic market, so that the Chinese enterprises can make use of the American authorized brand products to earn some money, so that it will be good for a large number of small and medium-sized enterprises to find the opportunity to meet the international standards.

As a result, the reputation of Chinese enterprises has been greatly improved by the fact that Chinese enterprises are authorized by the well-known brands in the United States. Chinese consumers are still recognized by the American brand, so that enterprises can save the cost of advertising. Similarly, the products hang on the brand of the US company, and the package design of the products is provided by the US company, which has greatly improved the level of advertising, and has really promoted sales. The profit point of the US company is not in the domestic market, and the authorized enterprises are only symbolic cost points. Chinese enterprises can still afford it, and open up a new way for Chinese enterprises to get out of the predicament.

The success of the company is 1, Baoding xiongya Textile Group, and medium-sized enterprises of four thousand spindles. Before the cooperation with the United States International Group, the output value is only 80 million RMB. After the authorization of the US company and the introduction of the phase change air conditioning microcapsule technology by the US company relationship, the technology content of the products has been greatly improved. In the launch of Shenzhou 5 in the Chinese spaceship, the company launched the phase-change air conditioning Locke wool yarn with the American ANEX International Group, and 28 central media such as people's daily, Guangming Daily, liberation army newspaper and so on. It has become the only high-tech textile enterprise in the developing countries capable of producing this material. Its annual output value has been turned to 2 and 800 million RMB, and achieved a leap leap within 2 years. Hex

2, Jilin Jin Han potash fertilizer Co., Ltd., the private enterprise that produces 20 thousand tons of potash fertilizer annually, uses the brand of the United States International Group, the supply of products is in short supply, and the output has turned to 100 thousand tons in 2 years. It has become the largest potash fertilizer production base in Jilin province.

It has become a high priority support project of the national three excellent one.

3, Liaohe Oilfield Hualian Industrial Corporation paint factory, the company entered the United States, the production technology and brand name, the production of nano coatings, products into the China petroleum sales system directory, products in short supply, become the three largest oil production system leader.

4, Qihe Xinxin Sweater Knitting Co., Ltd., Shandong, has been authorized by the United States as an export production base and a training base for fashion manufacturing, specializing in weaving knitted sweaters with computers.

The above practice reflects Liu Yuxi's famous saying that the popularity of enterprises is a magic weapon for developing the market. The skillful use of international resources is of great benefit to the development of Chinese enterprises and can achieve a win-win situation.

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