"Shadow" Enterprise -- Inspiration From Nike'S Success

Nike has no production plant, no production equipment, no production workers, and even no one of the 7800 staff can make shoes, but it has become a world-famous supplier of tourist shoes.

The successful experience of Nike, a shadow enterprise, is of reference for strengthening the construction of national defense mobilization under the condition of informationization.

It is a scientific decision making and lean and efficient business organization.

It only keeps the basic operational leadership decisions, product design and sales departments of Nike company concise and efficient.

The construction of national defense mobilization needs a lean, efficient, integrated, unified and authoritative leading decision-making and executing body.

It is not only capable of planning and mobilizing and building a scientific decision-making body with a high degree of authority and rapid response on the macro level, but also vertically forming scientific decision-making and vertical leadership for mobilization of various fields and industries, including the government system and the military system, and in turn constitutes an executive organ for unified leadership and management of all fields and departments of national defense mobilization.

A national defense mobilization decision-making system with sensitive response and decision-making science should be established. Relying on the national defense mobilization committees at all levels, we should establish a leading and coordinating body that links up and down the whole, integrates the right and the left, and integrates the military and the land, implementing scientific decision-making, unified leadership, unified organization, unified coordination and unified management.

The business mode of product design and marketing.

Enterprises generally operate according to the "production market" mode, while Nike is running in the "design market" mode.

This ensures that Nike has many varieties of shoes and new styles, which is accompanied by a huge consumer market.

The first-class army designs tomorrow's war.

Only by designing, planning and constructing national defense mobilization according to the requirements of the "tomorrow" war, can we truly establish a strong national defense force in order to seize the commanding heights of national defense mobilization.

According to the report of the 17th National Congress of the Communist Party of China, we should speed up the development of mechanization and information technology in accordance with the strategic goal of building informationized army and winning the information war.

We should change the mode of combat effectiveness.

The construction of national defense mobilization should follow the requirements of compound development, follow the idea of "information led and precise mobilization", innovate bravely, and do well in the top-level design and planning of national defense mobilization, such as the strategic objectives, construction steps, theoretical research, and laws and regulations.

He is good at "borrowing power" and realizing "win-win" business ideas.

One of Nike's success tips lies in the management of "leveraging" and "win-win".

It uses the funds, talents and equipment of shoe factories around the world to produce products designed for itself, which not only shortens the production and sales cycle, but also saves pportation and customs costs.

Ideas determine the way out.

The report of the Seventeenth National Congress of the Communist Party of China pointed out that we should go out of a road of military and civilian integration with Chinese characteristics.

At present, China's rapid economic development and continuous improvement in science and technology have provided fertile land and development space for national defense mobilization.

The construction of national defense mobilization should focus on the needs of "adapting to the market" and "serving the battlefield", and explore the "win-win" growth point and the link point of efficiency, fully utilize the resources such as civilian technology, talent, material and equipment, and develop its military value. As far as possible, military and civilian integration should be made, and the connection between peacetime and wartime should be carried out. The national defense mobilization construction should be built on the basis of social and economic development, resulting in the dual benefits of social and national defense and the development path of "integration".