How Should Corporate Leaders Respond To Mutation?

Dr. Robert Lawrence Kuhn, a senior adviser to Citigroup, senior partner of IMG, a well-known investment banker and company strategist, TV producer and host, and writer, has been devoted to studying China's economy and President Hu Jintao's ruling philosophy in recent years.

He is the editor in chief of the recently published blue book on Bank of China and financial market.

In the last few years, the Shanghai stock market has seen a sharp decline, and the stock market in some neighboring countries and regions is also falling.

It is worth noting that there are no substantial negative factors or other unknown factors leading to the fall of the Shanghai stock market.

Through this, I have three experiences: first, as an investment banker, I talk about China with some chief executives of some American and European companies.

I told them that every company must have its own China strategy, because China will play an increasingly important role in the future world. China's powerful force in the global economy has been and continues to impact the existing market system and its rules.

Secondly, how to explain the impact of Shanghai stock market on the world is a new and important issue.

This is easy to reminiscent of the "chaos theory": a slight change in some place may have an effect on another place far away, thus widening this tiny change.

By analogy, it might be analogous to think of the Shanghai stock market as a butterfly, which fluttering its wings in China, triggering a series of reactions, and finally converge to the winds and clouds over New York's Wall Street.

Third, in a more closely connected world, if an individual has enough strength, its turbulence will have a strong impact on the whole world.

This is what a British scientist said when he discussed the origin of the universe.

I think this helps people to think about and understand the relationship between Shanghai stock market and the world economy.

In the impact of the Shanghai stock market on the world, the performance of some European and American markets and companies seems to be too sensitive and fragile.

The main reasons are: first, some investment companies are willing to take a high-risk investment strategy in pursuit of high returns. Therefore, once the market changes, they will react to allergies or even panic. Secondly, under the influence of economic globalization, many countries and regions have established the relationship between "you have me and I have you" in many countries and regions, like a mountaineer tied to the same rope. If a mountaineer has problems, it will lead to a mass panic. Third, information and information are often unilaterally interpreted by media and public opinion in the process of spreading and spreading, which leads to market volatility and panic.

In the face of market changes, how should a brilliant business leader respond? I think the following work must be seriously considered and even implemented.

We should make more preparations: the operation and development of an enterprise should not rely on only one business. It should not be confined to a regional market. It should not only produce one product, nor rely on one person or customer, but only in a market system.

For example, if you choose a business partner now, even if he asks for the lowest price, you can't rely on him alone; instead, you should look for second business partners, even if the new partners ask for a higher price.

Learn how to reduce risks: don't take too much debt or gamble risks. Whenever you want to pay attention to the balance sheet of enterprises, you should consider the extreme situations that enterprises may face from time to time.

We should formulate a detailed plan: to formulate enterprise development strategy and operation plan, we must carefully consider various variables and consequences, including sudden changes in capital market.

This will enable you and your business to react more quickly and respond wisely and reduce panic.

In the many enterprises, many employees are not aware of the importance of crisis warning and response plan.

Business leaders should ensure that this matter is taken seriously by appropriate incentives and measures.

The crisis warning and response plan that enterprises have already formulated should be constantly adjusted and revised so as to maintain its foresight, flexibility and operability.

We should take precautions against danger.

The above suggestions may not enhance the business efficiency of enterprises, but they can enable enterprises to fight against unexpected changes from the market.

Under the influence of economic globalization, the whole world and more and more enterprises have been tightly tied together. Any "disturbance" may cause chain reaction, even great turbulence and panic.

People are afraid of change, but they can not avoid change.

In the face of all the changing and ubiquitous changes, enterprises and their leaders must learn to remain calm rather than panic.