Wang Jianping: Making Leather Shoes Pnational "Global People"

Wenzhou city people, born in 1963, gave up their majors at the age of 29 and founded Wenzhou Hengfeng leather shoes factory.

They love adventure and dare to innovate.

To do what others have not done is his hobby.

From 1998 to 2002, we established Kazakhstan import and export trading company in eight countries, including Russia, the United Arab Emirates, Panama, the United States and other five continents.

In 2002, investment and construction in Nigeria, Africa, was commented as "the first truly multinational company in Wenzhou". In 2004, the successful acquisition of Italy Wilson shoemaking company once again attracted industry attention.

Many people take world travel as a dream of life, while Wang Jianping, the boss of Wenzhou, has to work around the world every year.

From Wenzhou to Russia, the United Arab Emirates, Panama, to Africa and then to the United States, Wang Jianping has to do two things: make shoes and sell shoes.

Of course, these two things are what many people in Wenzhou are doing.

Wang Jianping, 43, has two differences from others. He turned a small workshop of only 10 workers into a multinational company that sells the world. He bought a well-known Italy shoe company aiming at the high-end market abroad.

In the early days of the business, Wang Jianping and his father were a naval officer. He got the diploma of ship mechanics and started his career as a marine engineer.

Soon, he was not satisfied.

He wants to change, distant goals, the life of men should be rich and colorful; near purpose, as soon as possible to get rid of the economic situation of family distress.

After being a salesman and editor, Wang Jianping found his way in a story about a neighbor's pioneering work.

The neighbor who lived in the west gate of the city was later Yu Yasia, a "shoemaking giant in Wenzhou".

In 1991, Yu Ai's shoe factory was flourishing, and Wang Jianping, 24, began to move.

In July, Wang Jianping founded the Hengfeng shoe factory in Wenzhou.

The factory is actually a leather shoe workshop with more than 10 workers.

Rely on the order processing to find a way out.

Such a scale is no doubt a small fish for the Wenzhou ocean, which flourished in the light industry at that time.

Wang Jianping's tough and indomitable character has been revealed at this time, and his Bole is another female account collector who provides accessories for Wang Jianping company.

At that time, because of business contacts, the female collector once went to the Hengfeng leather shoes factory to collect the bill, and was surprised to find that Wang Jianping slept on the cement floor, and the pillow was actually a shoe box.

After all, the woman collectors decided that Wang Jianping would succeed in his career in the future.

The woman who knew the Pearl became Wang Jianping's wife.

In the six years from 1991 to 1997, Wang Jianping's enterprises were concentrating on making shoes.

The main function of the enterprise is leather shoes manufacturing and processing. All the orders come from leather shoes traders. They have no sales channels and strength, and of course, they do not have the resources and strength of R & D.

The financial crisis in Southeast Asia pushed Wang Jianping into this corner.

How can enterprises survive without orders?

In 1998, Wang Jianping, who was unwilling to be restrained by the middleman, made a bold decision. He abandoned the domestic market and prepared to pfer his bow to the international market.

He first arrived in Almaty, Kazakhstan, and then came to Moscow.

Wang Jianping boarded the plane with more than 100 English words in his head.

Moscow's ice and snow were boundless. Wang Jianping inhaled a cool air and his brain was excited. He seemed to see a vast market.

In the ACT wholesale market in Moscow's ezmilo, Wang Jianping placed the stall of Hakha's shoe industry in a waste container.

At that time, there were only two shoemaking enterprises in Wenzhou except him.

That's how business started.

The Russian market is full of surprises.

In 1999, sales of Kazakhstan amounted to nearly $5 million.

Wang Jianping established a logistics chain of Urumqi, Almaty, Moscow, Ukraine and Odessa.

One day in 2000, Wang Jianping, who was walking in Moscow, suddenly noticed a cool, cool object behind his head.

It's a pistol.

A gunman is not a policeman, but a robber.

This thrilling experience has been many times for Wang Jianping.

After several years of development, the Russian market has seen more and more domestic peers. The price tag is very fierce. Wang Jianping called vicious competition among his peers "bleeding."

In 2003, Kazakhstan sometimes even sold one pair and one pair.

The development of enterprises is facing new bottlenecks. Wang Jianping began to think about new ways.

To build a factory in Africa, to make shoes for the bare feet, to jump out of vicious competition, and to have opportunities elsewhere!

This is Wang Jianping's conclusion after thinking.

He put the next target in Dubai and then fought in Africa.

The reason is that everyone does not want to go there.

So, I would like to go.

When he arrived in Nigeria, Africa, Wang Jianping was surprised by the poverty of the local people.

Because most of the local market sales are European shoes, so the price is high, the local ordinary people simply can not afford to spend, many locals are bare feet.

Wang Jianping is also seeing life in the extreme.

After entering into Africa, Kazakhstan shoes became popular among locals with the advantage of being cheap and inexpensive, and became the first brand of men's shoes in West Africa.

In January 2004, the government of Nigeria announced the prohibition of importing 31 kinds of Chinese goods, including Harmen's men's shoes, to protect the national industry (now the project has expanded to 41).

Nigeria has a population of 140 million, and the withdrawal is equivalent to a big market that has been struggling for several years. Nigeria's investment environment is poor and its risk is very large.

Wang Jianping has made a difficult choice between leaving and leaving, and investing in factories in Nigeria.

This is an attempt and an adventure.

The hardships of building factories were beyond Wang Jianping's imagination, and even the glue for shoemaking had to be pported from the mainland.

However, local factories were set up to recruit local workers, which was welcomed by the local government of Nigeria and all difficulties were finally solved.

Kazakhstan was a great winner.

According to Wang Jianping's intention, by 2007, Kazakhstan's total investment in Nigeria will reach US $about 13000000. It will become the largest African shoe manufacturer with 40000 square meters factory buildings, 10~12 molding lines and 10~12 needle car lines, with an annual output of 6 million pairs of leather shoes.

The international development of China's footwear industry is becoming more and more difficult.

At this time, Wang Jianping made a major decision to buy a 50 year old shoemaking enterprise in Italy.

Wilson, a Italy based company, specializes in world famous brand men's shoes such as Wilson (Wilson) and POLO (Paul).

In August 2004, Kazakhstan officially acquired 90% of the Italy Wilson shoes company. The original crew of Faas Siti Gary, including the company, continued to work in the original position.

After the acquisition of Wilson, Kazakhstan has an international brand of Wilson, while Kazakhstan is still its first brand, and Wilson is the subsidiary brand of the company.

Wang Jianping plans to make Kazakhstan a famous brand in the European and American markets in 35 years.

The acquisition has also become an annexation of the "shoes capital" enterprise by "Chinese shoes capital" enterprises, and the first truly local multinational company has been born in Wenzhou.

Wang Jianping continued to build the global sales network of harzan through overseas acquisitions. It will have more than 30 years of sales experience. In Taiwan, Western Europe and the United States, the company that has a good sales network has acquired its own command. He also founded HaZan Shoes INC.USA in the United States, and has an office and a warehouse in the southern city of Losangeles, South Africa.

Kazakhstan Kazakhstan has also made OEM for several top men's shoes brands, and the technology level has reached the international first-class level.

Wang Jianping is most concerned about the construction and development of his brand at present.

He hopes to upgrade the value of his brand through upgrading products.

To truly penetrate their brands into the international market.

Wang Jianping now has taken all parts of the world as a home.

The time tunnel brought us back to the Spring Festival of 1998. Wang Jianping was in Moscow on that day. He could not go home for business because of his business. He was alone in the room and was very sad.

In the TV at home, the Spring Festival Gala is playing the song of "going home for a visit". Wang Jianping hung a phone call to his parents in Wenzhou. The songs on TV didn't stop yet, and the man couldn't help tears.

After a while, he seemed to have figured out.

He adjusted his breath and shouted to the TV: Dad, mom, your son belongs to you, and belongs to the world!

This sentence is floating in the room of a foreign country. It is heartfelt and sincere. It is also the driving force behind Wang Jianping's future.

Mr. Wang Jianping, chairman of the Zhejiang Hau Shan shoe industry Co., Ltd., chairman of the United States Federation of trade unions, vice chairman of the United States Federation of Wenzhou, member of the CPPCC Committee.