Entrepreneurial Story: Small Melon Seeds Make Billionaires

In the field of Minqin County, Gansu, there is a strange watermelon that opens the melon and its seeds are very full and smooth.

This is the black melon seed that we often eat.

However, these small black melon seeds made a big fortune for a Taiwanese named Lin Ken.

In just a few years, he turned into a billionaire from a peddler.

The legend of this melon seed must start from 20 years ago.

At that time in Taiwan, many people liked to eat black melon seeds. However, because of less and less land planted in Taiwan, black melon seeds could hardly be planted.

In fact, it was rare and precious. Black melon seeds became a senior gift to relatives and friends at that time in Taiwan.

A bag of 300 grams of black melon seeds, at that time, the price of Taiwan was more than 30 yuan, and the annual black melon seeds only pported to Taiwan had more than 20 thousand tons. At that time, there were 20 million people in Taiwan, and the average annual consumption of black melon seeds was 1000 grams per person.

He believes that as long as he can find a good source of goods, he must have money to make money.

After many inquiries, Lin learned that Gansu, the mainland of China, is rich in black melon seeds, which is not only of good quality but also of low price.

I found a Jinshan, "I have two comparisons with the melon seeds in the mainland, and the difference is 60 yuan.

Lin reclamation is like finding a Jinshan.

He decided to go to Gansu to buy melon seeds anyway.

He did not have much savings to make a small business. In order to solve the financial problems, Lin began to look for shareholders everywhere.

However, because the trade between the two sides of the Strait had just opened up, many people were waiting to see that they would not contribute.

In desperation, Lin hopes to use the house and car as collateral for loans to the bank, which caused a great stir at home.

"When people start their business, they have a sense of foolishness. No one can pull them off."

Lin Ken recalls.

He is like eating a steelyard iron heart. He must fight.

Finally, the second best sister, who had the best relationship with him, listened to the reasonable market analysis of Lin Ken, and gave him all the 150 thousand dollars he had saved for years.

In August 1988, Lin reclamation embarked on his adventures.

When he came to Lanzhou, Gansu, he learned that the black melon seeds produced in Minqin County on the outskirts of the city were the best in the area.

So he went straight to Minqin on a continuous basis, and his mind was still on the road all the way.

When I first arrived in Minqin, Linken saw a woman drying the melon seeds. The Taiwan businessman who had gone to buy melon seeds suddenly stunned: black and white, standard watermelon seeds, and after being opened, the melon kernel was white and full.

Gansu Minqin county is located on the edge of the desert, with long sunshine time and large temperature difference. Under such unique natural conditions, black melon seeds grow large, thin, flat, thick, black and shiny. Such high-quality melon seeds make the heart of Lin Ken blossom. What fatigue and disapproval of what is going on and what sorrow is left behind are all thrown behind him.

For a whole month, he bought and dried, screened, tested pounds, and even padded sacks.

1988 December 10th is a memorable day for Lin Chang.

On this day, he shipped 300 tons of black melon seeds from Minqin County to Taiwan. It coincided with the opening of Taiwan agricultural and sideline products ordering conference. Lin Ken and his Lanzhou black melon seeds just appeared, and the full appearance and sweet taste immediately caused a sensation.

The first container was suddenly emptied.

"We sold double the price at that time.

I'll sell it to you only if you look at your eyes. I don't want to sell you enough if you don't have enough money. "

Lin Ken now talks about the scene of the year and is still very comfortable.

He became a celebrity in Taiwan's industrial and commercial circles.

His melon seeds were known as "real forest family goods", and later, he claimed that he was selling "melon seeds".

A pot of pot of melon seeds were dumped. The forest farm not only cleared the second sister's 150 thousand dollars, but also took back the mortgage house and car, but also attracted many shareholders. After a few years, he found the sweetness of Lin Ken to come to Gansu again. This time, he left the right side of the fence and rented 3000 mu of land to plant black melon seeds and sunflower seeds. On the other hand, he pported specialized machinery from Taiwan to processing local forest seeds.

Forest reclamation should produce its own products, sell on the ground, and gradually occupy the mainland market.

In 1996, along with the roar of machines, "Zheng Lin melon seeds" was officially produced in Lanzhou.

Looking at his machine running continuously, Linken seems to see that money is rolling in.

However, when Lin Kai looked forward to the future, an unexpected problem appeared.

It is a very simple thing to do to stir fry melon seeds. It is very simple to operate according to the instructions of the Taiwan machine. However, he does not know that the elevation of Taiwan and Lanzhou is different. It is completely baked in accordance with the method of Taiwan.

On the first day, fried melon seeds were completely fried. He adjusted the temperature of the frying stove and the time of frying and stir frying with the feeling.

But the melon seeds are still pasting.

Looking at a pot of melon seeds are poured out, a pot is two thousand or three thousand yuan, Lin Ken is very distressed.

The seeds and the women's tights are not turned back.

Adjust the furnace temperature, change equipment, work hard, do not know how many people, do not know how many pot of melon seeds, do not know how many pot of melon seeds lost, the seeds are finally ready.

With its fine quality, exquisite packaging and authentic Taiwan tastes, we can not see how beautiful the heart of Lin can be looking at a bag of bags of melon seeds coming out of the factory.

However, even when he began to make a fortune again, bigger problems emerged.

There are few people in the market who are listed on the market.

But once the oven is running, it will be very difficult to stop and face the seeds that are constantly stirring.

After the calmness gradually cooled down, Lin Chang found the reason why the melon seeds were unsalable. The "Zheng Lin" brand was not well-known in the locals, plus the price was high, and a bag was several yuan more expensive than the local melon seeds with the same weight. Therefore, many shopping malls were reluctant to purchase.

What should I do?

Lin has come up with a way that many people find incredible, adding a pair of Taiwan ladies' tights in each box of "Zheng Lin" melon seeds.

At that time, I thought the shop assistants were all women and would like my tights. At that time, the mainland could not buy good tights, she would want these pantyhose, and asked her store manager to enter our products.

With this small strategy, Lin reclamation broke through the shopping mall, and then pursued the free tasting activities in the shopping mall.

At present, the products of "Zheng Lin melon seeds" have developed to more than 20 varieties, and their products are sold to many countries such as Europe, America and so on. The annual sales volume is over 400 million RMB.

Lin Ken has also been from a small businessman in Taiwan to the chairman of a large enterprise with assets of over 100 million.