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    Jiang Chunhua: From Ordinary Students To Successful CEO

    2008/1/19 0:00:00 22

    When he was a child, he wanted to go to university to change his life because his family was poor. When he went to university, he was unwilling to find a job because of his unique ideas.

    He summed up his character and said, "I have never been afraid of change.

    People in Zhejiang always worry about the huge risks brought by entrepreneurial failure. Jiang Chunhua, a man in the south, does not take these into consideration.

    "I'm not stupid, and I'm young. I don't want to get tied up too early. I need passion to burn my youth." "there's nothing in it. If business fails, it's a big deal."

    When he graduated from the University in 2003, he began to start his own business. Jiang Chunhua played a lot of heartbeat, but the situation that he had made a mistake and lost the game was never seen.

    In 2003, Jiang Chunhua gave up his idea of finding a job according to his profession. He chose to go to a large outdoor tourist product store to do the shopping guide. He gradually discovered that the industry had great prospects for development and higher profits. So he collected some money from his relatives and classmates to start his own business on the basis of his own grasp of the supply of travel products.

    At that time, he was really stressed and wanted to repay his own mistakes.

    But the idea of "spelling" has come out. He decides to have a try regardless of success or failure.

    At that time, there was not much market space for tourist products in the Zhejiang market, but there were many small tourist products manufacturers there. These products were often shipped to Shanghai, Beijing and other big cities in Jiangsu after low price processing, and then sold at a high price. He saw that the trade between China and Japan was poor, so they brought their own wholesale supplies to Shanghai.

    Although Shanghai's tourism products industry is very developed, the supply of goods has already been formed in many stores that sell tourist articles. Other suppliers are hard to get in.

    Through contact with major tourist products stores, Jiang Chunhua found that this form of direct shop sales may not work.

    So he can only find other sales channels and methods. In the process of finding, he began to doubt his choice and felt an unprecedented frustration.

    He began to make preparations for his future: first, continue to find new ways to sell his travel products; two, prepare for a job.

    When he prepared for this, he learned about e-commerce from the newspaper, and knew that sales could also be carried out through the huge coverage of the Internet.

    This made him very excited, so he searched the Internet every night to find out the information and compare the e-business platform. Finally, through the understanding and comparison, he chose the fortune global network.

    After registering to become a member of the fortune global network, he enriched the product information.

    It was already four o'clock in the morning after the rush, but it was very late, but I was still unable to sleep. I still remember that at about two forty pm on the second day, I received an enquiry phone call and asked me to take samples to talk about it. Until now, I still can not forget the mood at that time. Later, my first business became a big deal.

    After his first business in fortune global network, he received second orders and third orders.

    In a month's time, he sold the goods through the platform of global fortune net, selling goods to himself, and upgrading himself to the large tourist products stores and the high-level wholesalers of the outdoor Sporting Club Hotel.

    He used the money he earned to go to other Brand Company to buy goods. He took every break to find more than 20 brand products acting as agents. He finally formed the brand travel products company on the global wealth.

    Jiang Chunhua said that from wholesale travel supplies to global fortune registration and sales, and no products have been replaced, business began to flourishing, Jiang Chunhua began to develop franchisees in an orderly way. At present, he developed more than 10 stores. Now he began to build his own brand, Chunhua. "From the original single soldier operation to today's chain operation, from a single product sale to a comprehensive project development and sales team, we embarked on an innovation path through the global wealth network."

    People who choose to start their own business are sometimes paranoid in some ways.

    In summing up their own operation "Chunhua" experience, Jiang Chunhua told reporters.

    Jiang Chunhua has always believed in Intel's founder Andy •: Grove's famous saying: "only paranoias can survive". In the face of the "innovation winning" travel service industry, in its 4 years of founding Chunhua, innovative ideas and speed have become his label: Chunhua is his innovative e-business mode, which breaks through the traditional online sales of traditional travel products through the global wealth online trade, and moves out of Zhejiang and into the national market.

    I am more daring than ordinary people.

    Jiang Chunhua told reporters that in 2005, the supply of other travel supplies suppliers in Zhejiang supplied Shanghai market with a very general performance. However, by 2006, the market share of the enterprises that operated tourism products through online trade grew rapidly in Shanghai. However, the benefits of entering the Shanghai area through the fortune global network began to show prominence. At present, the sales growth of various branches in Shanghai is very alarming.

    Jiang Chunhua's "quick" and "dare" are also summarized by the two characteristics of their expansion.

    In 2005, Jiang Chunhua's sales network expanded to Beijing. In 3 months, the share of the global wealth network in Beijing's tourism products market reached 30%.

    "In Shanghai, we can communicate with customers through the global wealth network and sign the bill. Not only is the paction efficient, but also it is very cost efficient and has a very wide coverage.

    In fact, there are many suppliers of tourist products in Beijing, but they did not like me to choose global wealth so quickly to open up sales channels, so they gave me the market.

    "In the next 3-5 years, Chunhua's number of stores in the country will increase to at least 1-2 times."

    Jiang Chunhua confidently told reporters.

    "I think according to the current development momentum of Chunhua, this goal should be able to be completed."

    Correspondingly, Jiang Chun Hua also plans to ensure "Chunhua"'s leading position in the industry by accelerating development.

    Jiang Chunhua said, "competition is like sailing against the current. If we do not advance or retreat, it will be difficult for us to move forward."

    Under the ambition of building China's first tourist products chain, Jiang Chunhua constantly enriches her brand and products on the global fortune online with the "fast" way. Now Jiang Chunhua is full of confidence in e-commerce. He now takes part in the global fortune's member business service. Fortune global website provides a complete set of customized and professional consulting solutions for Jiang Chunhua's company through the consultant team specializing in the actual export background. At the same time, there are a series of thoughtful offline services that are well coordinated with online services, such as overseas exhibitors, supply and demand fair, trade agents, supporting logistics and so on.

    Through the special service of fortune global network, the length and time of products entering the new market will be greatly shortened, and the territory of product sales will also be wider and wider.

    Jiang Chunhua is very confident that soon after, through the broad wealth network platform, his product marketing network layout will expand exponentially.

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