Han Xiaohong: The Growth Course Of A Woman President

"I now feel that I have become a real CEO from a" housekeeper ".

In the fifth year since the establishment of the chain of health checkup by Tzu Ming (formerly Tzu Chi), Han Xiaohong has evaluated his role changes.

In the interview, Han Xiaohong's calmness and calm also let reporters see that she now controls this medical aircraft carrier's self-confidence and free and easy.

In the past five years, "Ci Ming" has developed from a health examination center to the largest health examination and health management institution in China. The enterprise has been growing several times or even dozens of times a year. Han Xiaohong has not only accomplished a CI Ming myth, but also led the development of an industry.

The rapid development of CI Ming also witnessed the struggle of Han Xiaohong, a medical doctor, from "housekeeper" to a truly managing president.

In 1997, Han Xiaohong graduated from Beijing Medical University and went to the General Hospital of the PLA (301 Hospital).

In 1999, she got the opportunity to visit Germany for three months. "After going out, I saw many people reading around. I applied, and then I was lucky enough to get an opportunity to study for PhD at University of Heidelberg."

Han Xiaohong, who returned to school after three years, could have chosen to go back to the hospital and continue to be a tumor doctor. The road behind him was naturally bright, and professors, guidance and guidance eventually became a respected expert and scholar.

"I am very clear about what way to go back to the hospital, and some of the people in front of me came along like this. I don't want to continue to repeat it."

Han Xiaohong said.

"I have been a oncologist for 10 years, most of whom are late cancer patients. They didn't find out early because they didn't have a physical examination. At last, they could not be treated. In fact, at that time, I felt that there was some shortage of medical treatment in this area.

After I went abroad, I saw that the physical examination abroad is a popular concept, so I think this is a very good direction and there will be a market in the future.

Therefore, "stubborn" Han Xiaohong discarded the enviable "golden rice bowl" regardless of his family's objection, and began to help his husband run the clinic.

"At the time, the outpatient deficit was to be reversed, so we had to relocate the clinic."

In this way, Han Xiaohong began to work together with her husband.

In March 28, 2002, Han Xiaohong, with his medical background and lack of management experience, opened the first Tsing Ming health examination institution.

"When I took office, many people were very skeptical," what a young girl can do, so I have to do it well, no matter what background I have.

Two or three months later, Tsing Ming began to make profits, and Han Xiaohong's management potential was also excavated.

Han Xiaohong, who grew up in the disaster, said she had entered the physical examination industry by chance. It was this accidental behavior that opened up a new profession in the cracks of private medical care and became the first person in China.

"At the very beginning, I wanted to be a family when I was doing physical examination, and then I took physical examination and biological therapy into consideration, because biological therapy was my major, and physical examination was my sideline.

But I didn't expect that the physical examination could be replicated. I felt the demand of the market in the process of doing the work. A physical examination center was saturated with only 3 or 50 thousand people, so it had to be developed so that I could do it without hesitation. In 2003, I opened second stores and the third store in 2004.

They say that entrepreneurship is full of hardships and tears, and Han Xiaohong's disasters are coming one after another.

When the second shops opened, SARS broke out, all orders were removed overnight, and the third store opened for second days.

SARS came, Han Xiao Hong worked overtime day and night, and recovered wages from some of the medical supplies that were in short supply from the market. When the fire broke out, she and her employees rebuilt the shop a little bit.

"Now, these things are not catastrophes. The past is past. At least these things are what I can manage, and some things are beyond my control."

In 2004, fourth Tsun Ming medical examinations opened, and those difficult times, the more and more the CI Ming became, the more joy Han Xiaohong had just tasted the joy of starting a business.

Father first went to her physical examination center for physical examination, and found out the terminal stage of cancer.

"I am a cancer doctor, and I have opened such an institution. I am very clear about what his diagnosis means, and I know what his performance is at every stage. That year was the most difficult year for me. Seeing his father heading for the end, he could not save him."

Three months before her father's death, Han Xiaohong was diagnosed with gastric cancer. Fortunately, she was early.

"I didn't tell my family that I had operated on them, but my father did.

In the last three months, I lived with my father and I was treated in a ward of 301.

I think this may be an opportunity for God to give me. Before that, I have been studying and working, and have no time to take care of my father. I can stay with him all the time for three months, no matter what kind of state I am.

I am the biggest beneficiary of physical examination, but my father did not benefit from the physical examination. I am very sad about it, but it can warn the world.

Now that my father is gone, I was very pleased to be able to spend the rest of his life with him.

In the interview, only when speaking of these things, can Han Xiaohong, who is capable and strong, show a bit of weakness.

The death of Han Xiaohong's father after the rebirth of the "rebirth" is undoubtedly unforgettable to Han Xiaohong, but this has further strengthened his determination to do this business and make a good decision.

"Now I feel that what I have done is very meaningful."

Han Xiaohong, who walked away from her father and suffered from pain and pain, immediately entered the working state wholeheartedly. She wanted to benefit more people.

How can we expand our scale in a short time and serve more people?

Han Xiaohong put forward a startling idea - "management mode output".

The so-called management mode output is simple, that is, Ming Ming helps others build a store.

From site selection to final opening, CI Ming has manpower and material resources to help others train talents, build management system and mode, and finally withdraw.

Ci Ming will charge a fee, but the other party can set up its own brand.

When the idea was put forward, many people objected immediately. Some people said she was a competitor for herself.

But Han Xiaohong did the same thing. She had her own ideas.

"Our direct investment mode is developing too slowly, and many second tier and three tier cities fail to take care of it, so that more people can enjoy services.

The market of China is too large. We are thriving in this industry, but the people who are better than ever are limited. Moreover, the threshold is very high, not everyone can copy it.

I help them build up, they can really become my opponent, to tell the truth, I am also very gratified.

We can do this together, not only will more people benefit, but also my business will benefit from the expanding market. "

Of course, Han Xiaohong also exercised and assessed the team while setting up his opponent.

The "Ci Ming mode" has been improved and reformed in a wider area through such replication and refinement. Now, in many cities, "blood" is exported by CI Ming.

"Now, we manage 9 outlets with good service and individual stores, and we are ready to open branches."

There was some excitement in Han Xiaohong's speech.

However, Han Xiaohong's development thought is very clear. The success of management output shows her Tzu Chi's ability to copy and expand itself.

At the beginning of this year, Han Xiaohong focused on the expansion of his own business. The development of CI Ming was almost at the rate of one month at a time, and the pace of management output began to slow down.

Under the scientific decision-making and management of Han Xiaohong, the rapid growth of CI Ming has reached 23.

However, under the "amazing" expansion, Han Xiaohong pursued not only economic interests, but also the value of "serving the people's health".

Five years ago, when she founded the first professional health examination center for healthy people in China, she put forward this enterprise value. "I hope every employee in Tzu Chi will always remember the value of" serving the people's health ".

If we remember this point, we will always pay close attention to the health needs of the people, always pay attention to the quality of physical examination, and the economic benefits will also come as expected.

The more we remember this, the better our service work will be and the greater the economic benefits will be. "

Some people questioned her "tone" too high, "for people's health service" is empty talk?

"But this idea has made" Ci Ming speed ".

She said that the source of CI Ming's physical examination is mainly spread by word of mouth. Advertising is mainly about making brands and cultivating the market without direct support for sales. For example, last year, we brought nearly 40% visitors with word of mouth.

It depends on the quality and service, relying on the enterprise values of "serving the people's health": the pursuit of maximizing social benefits is the prerequisite for the survival of enterprises; the pursuit of maximization of customer interests is the guarantee of the interests of enterprises.

"I have a scientific mechanism to protect people's health service values."

Han Xiaohong said, as a new industry cut out from the medical profession, only focus on health inspection and health management can be more professional, so that the results of the examination are more accurate. Instead of carrying out the medical treatment separation mode of the treatment project, the interest temptation and moral hazard of "changing the results of the examination after earning the profit after examination" should be eradicate from the root, so that the results of the physical examination can be more fair.

This is why the "1 yuan physical examination and free medical examination" of some non-standard medical institutions are more competitive.

Han Xiaohong has made unremitting efforts for the values he advocated. They have organized the "Beijing million free medical examination" with the "Beijing daily" jointly with the "Beijing Evening News" jointly organized the "sunshine 10 thousand marrow donation project" and other activities. They also organized six "community health care", "donations for poor mothers" and "aid veterans".

Han Xiaohong thinks that the purpose of capital is to pursue profits. From this point of view, she has never considered herself a real businessman, because she thinks that enterprises should be filtered by conscience, no matter when, winning people's hearts is more important than winning banknotes.

After five years of development, Tsing Ming has formed its own brand and mode in terms of business expansion, efficiency creation and management level. The 8 set of Tsing Ming medical package has now become the gold standard of the industry.

However, Han Xiaohong believes that due to the advance of disease spectrum, this set of standards is somewhat "backward".

At present, TSE Ming combines the results of about 800000 people's physical examination data analysis over the past five years, and has created 168 physical examination modules. The physical examination package has been extended to 38, and has always occupied the leading position in the industry.

"Now, the internal management of enterprises has already had a set of standardized things. I can copy one shop, one shop.

If it does not develop, I can stand by.

But enterprises must innovate constantly, so now I think more about the future of enterprises.

At this stage, I have been able to take 80% of my energy from the internal management of the enterprise and put it on the integration of external resources, from a housekeeper to a real manager.

Han Xiaohong's eyes are full of confidence and resources. At the same time, Han Xiaohong must do well in health management.

Health management is a complete system including information collection, information evaluation and information intervention.

The collection included physical examination, personal history of disease, heredity of family and collection of information of the client. After expert assessment, intervention was carried out.

According to my current state, there will be different experts (including sports, medical and dietary experts) to intervene in the results of physical examination.

"Now people's physical examination is mostly concerned about the situation at that time, and what we need to do is not only a scientific and accurate physical examination result, but also more tracking and intervention for people's health, the management of future expectations, and the intervention of health guidance, which can provide a more comprehensive service."

In fact, health management is not only a concept, but also an investment and financing method.

If you invest one yuan in prevention, you may invest less than 99 yuan in treatment.

To get sick is to invest in health.

If you don't pay attention to health and get sick and then treat it, you may spend ten to twenty times more of the examination at that time.

If you save 90% of the cost during the treatment phase of the disease,