Beautiful MM Failed To Start A Business

Interviewed: Wang Xin, 28 years old, the insurance industry: the embarrassment of the insurance industry: the status quo of the clothing store: the loss of 135000 yuan, "the job is not as good as a shop", and like many other girls, the beautiful Wang Xin has always dreamed of owning a small clothing store.

Wang Xin Wang's original job was to sell real estate. "This job is unstable, and the income fluctuates greatly. It always feels like wandering."

At the end of 2002, Wang Xin left the company and did not want to do it again.

"From the beginning of 2003 to the next small clothing store, it took me only a month to think about it. Now I think it was too urgent, too hasty, and it was difficult to estimate the difficulties."

Wang Xin's storefront is located on the street of Long Fu Si, which is a street gathered by a famous clothing store in Beijing. Because of its popularity, the rental of the pavement is also expensive.

At that time, she saw a 12 square meter shop, even if such a small facade, a month rent also RMB 16500 yuan.

Wang Xin said that it was mainly because of lack of experience at that time, and the willingness to do things that he rented it.

After renting this shop, Wang Xin began to decorate.

"Because at that time, the heart was too high, and the decoration requirements were high. I felt like I had to do a shop with a grade. Now I think about the high investment in decoration." Wang Xin calculated that in this 12 square meter space, even the store plus the external decoration cost 15000 yuan.

However, Wang Xin is worried that the store has, but has not yet found the way to purchase.

Listening to others say Guangzhou's goods are good, so when Wang Xin was decorating, he got on the train and went to Guangzhou.

After arriving in Guangzhou, Wang Xin went to Beijing road for a long time and found that the clothes of a clothing store were very expensive, but they were very distinctive. They were all made in Italy and France.

Wang Xin felt more satisfied with his appetite. He spent 200 yuan to buy the salesperson and learned that the owner of the store was in Shenzhen.

On the morning of the second day, Wang Xin arrived at Guangzhou long distance passenger station and took the bus to Humen, Dongguan, a famous clothing distributing center in China.

Humen's clothing was also good, but Wang Xin was intent on importing European clothing and had no interest in local products.

In the afternoon, he took a bus from Humen long distance passenger station to Shenzhen.

When he arrived in Shenzhen, Wang Xin found that there was a row of clothing stores across the hotel. All of them were European fashions. It was the largest European fashion wholesale center in Shenzhen and even the whole country. All the costumes were shipped from Hongkong. Wang Xin finally found the way to purchase.

"But because time is urgent, I have only one day to buy the goods, and I don't know about the market of dragon fortune temple, so the goods that I haste to take are not in line with the market situation. This is what I discovered when I returned to Beijing and the shop was officially opened."

Wang Xin spent nearly 30 thousand yuan on the purchase this time.

"But because the cost of European fashion is really high, this money doesn't buy much clothes, and the style of clothing is not right. In March 22, 2003, after the opening of small stores, the business was not very good, but I think this time I have experience and I will turn it around next time."

Wang Xin is looking forward to reversing the situation as soon as possible.

However, terrible things happened at this time.

"In April 2003," SARS "came," my little shop was just started and was robbed of it, which made me helpless. "

Wang Xin was very helpless because she did not have enough risk to prepare for liquidity, and she had no money to purchase.

The store costs 16500 yuan, the rent for the month is 16500 yuan, the decoration is 15000 yuan, plus the 30000 yuan for the first shipment, Wang Xin has invested 78000 yuan at that time.

However, we can not shrink back like this. There is no way. The first three batches of customers do not like it.

She made use of the funds recovered to go to Shenzhen again to replenish the supply.

Starting from the fourth and fifth batches of goods, Wang Xincai began to feel the customers' preferences, what kind of clothes they liked, what kind of shoes they had and what kind of leather bags they liked.

At this point, Wang Xin felt that he was beginning to set foot in the field of dress.

Slowly, the shop began to have repeat customers, and the average monthly turnover was 30000 yuan.

"This running water is pretty good.

But because the rent is too high and a clerk is hired, the monthly cost is too high.

The cost of clothing, store rentals and operating expenses is still very low.

After several rounds of discussions with landlords to reduce the rent, it can not sustain it. The store closed up at the end of 2003.

After I went, the rent of the small shop dropped to 9000 yuan to rent, alas...

In vain, it has been a great loss for half a year.

Together, I put in a total of 135000 yuan or so.

But I still want to try again if I have the chance. After all, I have experience. "

Commented on: Wang Xin's entrepreneurship is too hasty.

Lack of experience and lack of estimation of difficulties.

It is wise for Wang Xin to finally give up.

Market research is essential for clothing stores.

Before opening a shop, we should conduct a full investigation from many aspects, including: the population distribution of the location of the shop, the consumption ability of the region, whether there are similar shops, etc., and the balance between the good location and the rent.

In addition, the whole supply and marketing system must be very confident so as to maintain the advantage of price and quality of goods.

Of course, shopkeepers also need to control accounts if they are in charge. They need to have a bottom line in daily accounting and accounting.