From The Poor Peasant To The Millionaire'S Wealth Creation Legend

Luo Guangming was born in a peasant family in Yongxing County, Jinggangshan City, Jiangxi province. Poverty began to connect with him.

Yongxing is an old revolutionary base area. It is located in remote mountain areas. It has been living on the ground for only a few generations.

After he added two younger brothers and sisters, he began to work with his parents in the mountains.

The only food that has been collected all year round is not enough for the whole family.

At the age of 8, when Luo Guangming went to school, he could not afford to go to school at home, but his mother did not send him to school, hoping that he would go to college to get out of this poor mountain village.

The school left home for more than 10 miles. When the sky was not bright, Luo Guangqi got up. After helping his mother cook the pig food, he took a vegetable group to school. After school in the afternoon, he went on more than 10 Li mountain road to help his father do farm work.

Although he was a schoolboy, Luo Guangming spent most of his time working with farm work from primary school to junior high school.

His hunger and fatigue were always accompanied by him.

However, the hardships of life did not overwhelm the family. Although poor, the mother was optimistic.

Sometimes, when Luo Guangming fell to the ground tired and tired of work, his mother always sang folk songs to him and envisaged him for the future.

The mother's bright and optimistic, deeply infected him.

Looking at the distant mountains, he made his wish to his mother: he must be a man of deeds, and let his family live a good life.

Luo Guangming's strong desire to change poverty brings infinite momentum to him.

In 1990, Luo Guangming was admitted to the county's key high school with excellent results.

Luo Guangming took advantage of his knowledge and went to the electrical maintenance department to help with his work every vacation. He earned his tuition and finished three years of high school in the county seat.

In 1993, he won the Xiamen University with excellent results and read his favorite electronic engineering major.

From his childhood, he grew into a habit of hard work, and liked the electronic technology.

In four years of studying at Xiamen University, Luo Guangming found his own world.

At this time, although he has no definite goals for his life direction, his interest in electronic engineering technology has made him vaguely see the direction of his dream.

In the University, he picked up scrap parts and assembled bicycles, not only for his own use but also for others.

In 1997, when Luo Guangming graduated from Xiamen University, he not only achieved excellent results, but also accumulated rich experience in practice.

After graduation from University, according to his own interest, Luo Guangming wanted to develop in his field of electronic engineering technology, but everything was not as he wished, and many employers did not accept him.

The pressure of survival forced Luo Guangming to make new changes. He must first find a job and seek the development of his career.

In May of 1998, the famous Yuehua group in Xiamen recruited middle-level management cadres. In the competition of nearly more than 1000 people, Luo Guangming earned the position of head of group middle management by his earnest, rigorous and innovative approach.

However, the days of sitting in the office on the basis of the Ministry made Luo Guangming feel dull and tasteless, where his life was completely static and no flow.

If you lose your creative pleasure, your dream will not find wings to fly.

In August 1999, Luo Guangming resigned from the excellent work in Yuehua and returned to the ranks of thousands of migrant workers.

The fate of a man is sometimes unsuitable for his jokes.

Just second days after Luo Guangming resigned, a disastrous incident came to his head: the father of a remote rural family in Jiangxi was diagnosed with liver cancer.

When Luo Guang hurried back to his hometown, he could not say anything when he saw his weak father in the county hospital.

Because there was no money to be hospitalized in the hospital, parents chose to go home to manage the work. Luo Guangming sent back 1000 yuan to his parents every month.

He stayed at home for three days. Luo Guangming departed for Xiamen. In order to earn money to cure his father, his brother, who had not graduated from high school, worked with him to work in Xiamen.

Before leaving, he left his little savings to his parents.

He dared not tell his parents that he had quit his job and did not dare to look at his mother's anxious look.

Sitting on the train back to Xiamen, Luo Guangming recalled the boy's oath. He thought of the fragility of life and could not help but shed tears in silence.

The most important thing is money.

In order to earn money, Luo Guangming lowered the threshold for finding jobs, and he accepted everything that he could get to work immediately.

He worked for a shop assistant and worked part-time for a coffee shop in the evening.

The two job has a monthly income of more than 2000 yuan.

He sent all the money back to his hometown except for a little cost of living.

In the past year, the father's disease did not deteriorate and was stable under the action of drugs.

What can never be imagined is that a brother working in a factory in Xiamen is suffering from the same disease as his father.

Luo Guangming could not believe that this was what happened to him. In addition to helplessness, he was worried about it.

He was afraid to tell his parents that he had no money to stay in hospital. He had to rent a decent house in Xiamen so that his brother could have a better environment to recuperate.

From then on, Luo Guangming became silent.

He knows how hard he works, and he will never change his family's fate.

Immersed in silent grief, Luo Guangming had a strong entrepreneurial impulse.

He pondered over the direction of entrepreneurship and looked for the goal of entrepreneurship.

How he hoped that some inspiration and opportunity could bring business opportunities for himself.

We are not afraid of having no money. We only have to choose a shop assistant in a supermarket mall.

Now, the pressure of responsibility has forced him to have no choice.

In the shopping mall, he was responsible for promoting the shopping guide in the small household electrical appliances cabinet. After a long time, he gradually fell in love with [FS:PAGE].

Because he is interested in electrical products, when he introduces products to customers, he always appears to be very professional and he is very patient in explaining, so that his sales volume rises sharply.

What is more important is that he has the pleasure of creating here.

Whenever there are new products, he has to study their functions. From the function and structure of the product to the technology and cost of the product, he will be clear about it.

In addition, he will find their deficiencies on the basis of existing products, and then improve them according to their own creativity.

Two years later, Luo Guangming developed a habit in shopping malls: seeing something, he wanted to change it and create it.

One day in June of 2001, a small incident changed the fate of Luo Guangming again.

On the afternoon of the afternoon, a customer came to buy machines for fresh air sterilization.

Luo Guangming recommends to her the ozone disinfector that is selling well now.

However, customers also want to have the function of filtering air to remove particles and dust.

Luo Guangming recommended a separate air purifier to her, but the old man also bought a machine to take up the place, and the price was also expensive.

In the end, customers have nothing to buy but regret to go away.

When the customer left, Luo Guangming started to think. Some of the existing air purifiers and air sterilizing machines in the shopping mall were just a single product. They had no integrated functions. If we combined all kinds of functions together, we could avoid the inconvenience of buying a variety of machines at home and reduce the cost and benefit the customers.

This idea led Luo Guangming to see the dawn of entrepreneurship, so he began to search for information and implement this idea.

People spend 2/3 of their lives indoors, and spend most of their time at home.

Because all factors of indoor environment will act on the human body, with the continuous development of the residential air, high-rise buildings are becoming more and more.

For this reason, experts put forward hygienic standards for modern houses from five aspects, such as sunshine, daylighting, indoor height, micro climate and air freshness. Therefore, there is a wide market for household electrical appliances. Nowadays, HEPA filtration technology, negative oxygen ions and ozone technology are widely used in air purification at home and abroad. After more than thirty years of application, the technology has been very mature.

Luo Guangming gathered these three technologies together to design an air fresher machine with multiple functions.

The high efficiency HEPA filter can filter more than 99.9% dust particles, pollen, fine hair, mite corpses, smog and so on. Activated carbon has strong adsorption and deodorization function; 1 million 500 thousand negative oxygen ions per second can enhance cardiorespiratory function and enhance immunity; after air drying, ozone has higher purity and stronger bactericidal capacity.

If the air freshener is used for more than 3 hours a day, it can prevent influenza, pneumonia, rhinitis, asthma and so on.

After the product technology is perfect, Luo Guangming has designed a humanized and unique appearance prototype.

With the prototype, Luo Guangming found several manufacturers of small household electrical appliances in Xiamen, hoping to get recognition and cooperation with them.

For a few days, the manufacturers that were interested were not in touch with him. Luo Guangming's heart was very tight.

The scene of worry finally appeared after a week, and several manufacturers returned to him: if you are interested, you can pay for our production, but if we want to cooperate, we are not willing to take risks.

Luo Guangming had no choice but to find a way to find friends and filter all the businessmen he had ever seen in the brain. Finally, a businessman from Hongkong who had a close relationship with him jumped out.

Or when he was doing hotel management in Yuehua group, the surnamed Lin's Hongkong businessmen were sick when they came to Xiamen to participate in the "9.8 trade fair". Luo Guangming organized his staff to help him with the exhibition.

After that, Mr. Lin was very moved and left him a business card.

Although it had been many years ago, Luo Guangming decided to give it a try.

Good luck comes at the end of time.

There is no such thing as a book.

At this time, Mr. Lin set up a PepsiCo (Xiamen) branch in Xiamen, investing and trading business in Hongkong.

After meeting Mr. Lin, Luo Guangming explained his situation and told him that his father and his brother had a terminal illness at the same time. He sincerely hoped that Mr. Lin could help him.

Although Mr. Lin and Mr. Lin were moved by Luo Guangming's sincerity, he was able to invest when he wanted to produce products with market feedback.

This is no doubt a problem for Luo Guangming. How can we see feedback when the product is not produced?

In a hurry, Luo Guangming suddenly thought of the Internet. He proposed to put the product on Mr. Lin's trade network and ask for directions.

A week later, a product of several companies in Hongkong and some European Union companies sent e-mail. An American company sent an e-mail hoping to order 500 such machines.

Although it is just an intentional business order, it brings Mr. Lin's cooperation with Luo Guangming.

Next, the product was finally passed through the CDC and the Fujian provincial health and epidemic prevention station after testing and certification.

The 500 orders in Europe have become their first business, and this business has earned RMB about 1000000 yuan.

With a good start, Mr. Lin also kept his promise and signed a cooperation agreement with Luo Guangming (Luo Guangming took a technical discount of 1 million yuan to own the company's shares).

On the day of signing the agreement, Luo Guangming sat alone in his new office overnight.

He was relieved for many years.

In the early days of 90, air fresheners had developed cyclical consumption in developed countries such as the European Union and the United States, and the market was very mature.

The business opportunities and information brought by the Internet, coupled with Mr. Lin's many years of trade experience, makes product sales look promising.

On the basic model of air freshener, Luo Guangming has developed an ultrasonic humidifier series and an ozone sterilization and humidification machine series.

In May of this year, on the basis of HEPA filtering technology, Luo Guangming developed a Chinese herbal medicine sterilization network with incense machine's electrothermal effect for SARS and some epidemic diseases.

The unique plant fragrance can eliminate fatigue and relax nerves. It has unique medicinal and health functions when it is fresh and empty [FS:PAGE] gas.

The new products appeared in foreign magazines and Internet, which is favored by foreign businessmen.

In July of 2003, the air cleaner series products have been certified. At present, the products are being declared patent in the United States.

At the same time, while developing trade business, the company turned its attention to the domestic market, and has already been in 7