Success After 1009 Failures

Among the top brands in the world, there are not many brands of LOGO, Harlan.

Harland David Sanders is the most successful.

The most famous "Colonel" in the world is now the world's most famous "Colonel", and now cooks delicious snacks for customers in all countries in more than 14000 chain stores in more than 100 countries.

His white suit and the same white goatee have made many of those who are obsessed with Kentucky taste feel very friendly.

However, when he was only 65 years old, he founded KFC fast food brand. He really realized how hard it was to succeed.

The 40 year old man opened the door to life. In 1890, Sanders was born in an ordinary farm in Indiana, Central America. His childhood was plain and simple.

He lived peacefully when he was 6 years old. His father died suddenly this year. In order to maintain his livelihood, his mother, a full-time housewife, had to run to a local canning factory during the day to cut potatoes.

As the eldest son of the family, Xiaoshan De Shi naturally assumed the task of looking after two siblings, and shared trouble with his mother.

Cooking for his sister-in-law became the first cooking lesson in his life. It was said that smart hill hill learned to cook more than 20 dishes a year later and became a small celebrity chef.

When he was 10 years old, he found a part-time job in a local farm. But in order to subsidize his family, he quickly dropped out of school and got a full-time job in the farm.

2 years later, the mother remarried to the capital of Indiana, but the hills and the stepfather were always at odds. So he stayed in the old farm, earning only 15 dollars a month.

After 3 years of youth, he went to New York in the northeastern United States to be a bus conductor for a while, and soon he joined the army and was sent to Cuba for a year as a soldier (the Colonel did be a soldier).

After his retirement, he quickly married and opened a dazzling career.

He first sold insurance in Alabama, and opened a small ferry company in Ohio. When he was a secretary in the Columbo chamber of Commerce, he also opened a gas lamp factory himself. He was not only an employee of the Illinois Central Railway Administration but also a security officer in Kansas, Ohio.

When he struggled desperately for his livelihood, he walked almost everywhere in the middle and south of the United States, but none of them became a climate.

When the time came in 1930, the great depression began to affect everyone. Sanders found it difficult to find a satisfactory job, so he decided to make a new career.

He has been 40 years old, but the door of fate will soon be open to him.

The prototype of Kentucky Fried Chicken has been opened in a busy gas station near Kentucky's busy highway 25.

In the face of the hard times of the great depression, Mr Sanders hopes that his gas station can fill the belly of the car while filling up the belly of the travellers.

So, with the help of his wife and children, Sanders took the first step in his fast food industry.

A table, six chairs!

The humble display beside Sanders's small gas station became the starting point of the KFC's big fast food empire in the future.

In this case, Sanders began to introduce various kinds of family cuisines, including the embryonic form of Kentucky Fried Chicken which was later known to the world. Of course, there was no name at that time, but a simple fried chicken.

The convenient fast food form was so successful that shortly after that, Sanders had to choose a new Motel, where he could not only pump gas for past cars, but also built a restaurant with 142 seats.

Due to his lack of hotel management experience, he went to Cornell University for two months.

In 1935, Kentucky gave him the honor of "state Colonel" in recognition of his contribution to the state's diet.

Smart Sanders seized this opportunity and molded his shop into a distinctive representative of the southern American diet. "What else is more authentic than the Southern family cuisine cooked by KFC Colonel?"

Said Sanders.

Since then, Mr. Sanders has become "Dear Colonel Sanders" to this day.

After 2 years of failure to establish a restaurant chain in Kentucky, he began to focus on improving the most popular fried chicken formula in his restaurant.

Soon after, a formula containing 11 flavors was born. The fried chicken made from this formula is covered with a thin layer of soft and tasty thin skin, and the chicken inside is fresh and juicy.

This is the predecessor of Kentucky's most popular "sucking original chicken". Now this formula is still in use, but the seasoning has increased to 40.

It has also become a secret weapon for KFC to conquer the enemy, just like Coca-Cola's mysterious formula.

Another problem perplexed the colonel, Mr. Sanders, is that the traditional fried chicken usually takes 45 minutes to get out of the pot, which makes the hungry guests anxious, and the complaint comes into the Colonel's ears.

Fortunately, a new type of pressure cooker solved the urgent need of the colonel. In 1939, Sanders bought a pressure cooker. After doing experiments on time, pressure and fuel, the new fried chicken took only 15 minutes to get out of the pot, and the taste was even more delicious.

Colonel Sanders's fried chicken was sold crazy, and he lived in a comfortable and comfortable life.

In 50s of last century, the 65 federal highway announced the 75 interstate highway construction plan, destroying all efforts of the colonel.

The new expressway has stolen almost all the cars on the busy highway 25, and the storefront of Sanders has suddenly become worthless.

In desperation, Sanders sold his beloved Motel, but found that he could not even pay half of his debts. When he used all the bank deposits to repay his debts, he found himself bankrupt. He was 65 years old this year.

However, there is no way out.

Sanders's only income at that time came from a franchisee in Utah.

3 years ago, he successfully sold his fried chicken secret recipe to the owner of a restaurant in Salt Lake City. Each time he sold a fried chicken, the Colonel could earn 5 cents.

The colonel, who was confident of his formula, decided to follow the example and bring his delicious fried chicken to the United States.

In this way, with a pressure cooker and all the ingredients, he drove the old Ford's Colonel Sanders and started his second venture.

It is difficult to start with everything. The old Ford with silver hair did not know how many restaurants were stopping at the door. But almost no one believed this new chain of authorized sales. He later said that he was refused 1009 times before he got a "good" answer on the 1010th occasion.

After many failures, there were several venturous restaurants participating in the new chain operation.

But the delicious fried chicken quickly turned the sandfish salted fish. With the chain authorized revenue, he not only reopened his own restaurant, but in a short span of 5 years, more than 400 Kentucky Fried Chicken chains opened to the entire North American continent.

4 years later, after 74 years old, Sanders sold his industry for 2 million dollars to an investment group, and agreed that he could enjoy an allowance of $40 thousand a year thereafter.

This is a very high price in that year.

Later, Sanders publicly acknowledged that he regretted the decision, but his figure was always active in the vibrant company built by him until he died of leukemia at the age of 90.

But his first fast food chain has changed the entire catering industry.

KFC and Kentucky Fried chicken KFC have opened more than 1700 restaurants in more than 360 cities in China in the past 21 years since they opened the first restaurant in Beijing in 1987. They spread all over China except all provinces, municipalities and autonomous regions outside Tibet.

So far, KFC is the largest and fastest growing fast food chain in China.

KFC is one of the world's largest catering group Baisheng restaurant group.

Yum has more than 34000 chain restaurants and over 850 thousand employees in more than 100 countries around the world.

Its 5 famous brands, including KFC, pizza hut, Taco Bell, A&W and Long John Silver, are ranked first in the world in cooking chicken, pizza, Mexico flavor food and seafood chain catering.

Although he did not disclose his KFC formula, he had made public his secret of success: 1., not giving up.

2., always believe in yourself.

3., patience.

4., positive thinking.

It's not too late to start a business at the age of 5.65.

6. faced with 1009th failures.

7., "people who are rusty because of idleness are much more exhausted than those who are exhausted. If I rust due to idleness, I will go to hell."