Liu Zongli: 2 Billion 200 Million Cattle In 12 Years

His company is called bowling Bao. He is Coca-Cola's only supplier of fruit syrup in China.

Coca-Cola, China's only fruit syrup supplier, Shandong Bao Ling Bao biological Limited by Share Ltd (hereinafter referred to as Bao Ling Bao) first application approved.

Under the knife of chairman Liu Zongli, Bao Ling Bao took 12 years to complete the successful metamorphosis of the oligosaccharide supplier from a bankrupt state owned enterprise to a very high technology level. Liu Zongli had only one step away from his company's listing dream.

The pre disclosure information shows that Bao Ling Bao is expected to issue 20 million shares, accounting for 25% of the total share capital issued. At present, Liu Zongli holds 45.55% of the listed company.

The company's earnings per share in 2007 were 0.63 yuan. At present, there are 4 A listed companies in sugar manufacturing. Due to the relatively high price earnings ratio, the average price earnings ratio is around 97.03. Therefore, it is estimated that the price of Bao Ling Bao will be around 61 yuan after being listed, and the personal value will rise to 2 billion 200 million RMB by the 36 million 440 thousand shares held by Liu Zongli.

The chief helmsman of this quasi listed company can not only make sugar, but also be good at benefiting.

In the 8 years, the company's capital grew by 100 times. Liu Zongli, who is only 41 years old, has a few entrepreneurial experiences of his peers. In 1986, Wang Zongli, who was just over twenty years old, was assigned to the Shandong Yucheng Station cotton mill as a technician. The active and steadfast working attitude made Liu Zongli quickly become the backbone of the factory. Almost every post from the technician to the chief of production became the stage of Liu Zongli's performance.

7 years later, Liu Zongli was pferred to the third cotton mill in Yucheng by virtue of her excellent technical and managerial ability. At the age of 27, he became the youngest deputy factory director. In the middle of 90s, the overall climate of the cotton industry deteriorated. In 1996, Liu Zongli was appointed to the first cotton mill in Yucheng. At that time, there were only two choices in front of him. They either went bankrupt or switched to production.

From then on, Liu Zongli began to go down north and look for new development projects. An accidental opportunity, the "85" R & D results of the Chinese Academy of Sciences "oligosaccharides" made the tired and anxious Liu Zongli shine.

At that time, the Institute of Microbiology of the Chinese Academy of Sciences only completed the pilot test. From the laboratory to the success rate of producing high-tech products only 20%, Liu Zongli still stubbornly began his new entrepreneurial course.

In the early 1997, the first oligosaccharide production line in China was put into operation, which achieved a breakthrough in the domestic industrialization of oligosaccharides.

In October of the same year, Liu Zongli, Xue Jianping, Yang Zhiyuan and Wang Naiqiang invested 510 thousand yuan to set up bowling Biological Development Co., Ltd., Liu Zongli as the largest shareholder, accounting for 61% of the shares, and the other three shareholders accounted for 13% of the shares. The company took off the heavy historical coat of the oil and cotton factory and embarked on the development road of the new high-tech enterprises.

From 1997 to 2000, Liu Zongli identified the company's development as an initialization stage.

In 1999, the oligosaccharide project was approved by the Ministry of science and technology as the "key Torch Plan". Bowling Bao seized this opportunity and built an annual output of 5000 tons of oligosaccharide production line. In the following years, dozens of new products such as IMO900 oligosaccharide have been developed independently, so that scientific and technological achievements have been pformed into real productive forces. At the same time, the market share of domestic oligosaccharides has been quickly occupied by 80%.

Liu Zongli took the opportunity to realize the first increase of 2 million 390 thousand in May 2000, with 1 million 700 thousand of the undistributed profit pferred to the registered capital in proportion to the capital contribution, and the original shareholder's share in cash increased by 690 thousand yuan.

In Liu Zongli's view, the capital increase has opened up a new train of thought for the company's capital accumulation mode. In the following 8 years, it has expanded its capital rapidly at a high speed every two years.

After the fifth capital increase in August 2008, the registered capital of bowling reached 37 million 500 thousand yuan. In October of the same year, Bao Ling Bao was restructured into a joint stock company with a registered capital of 60 million yuan, an increase of more than 100 times compared with the registered capital of 510 thousand yuan when it was established in 2000.

With the success of the industrialization of the research products and the development of the functional sugar products, the company has just won the first prize in the market. If we want the enterprises to remain invincible in the industry, we must form alliances with the strong.

Liu Zongli knows that the reason why he is stronger than before is that he must be forward-looking in his choice of customers. Therefore, Liu's attitude is very cautious.

In 1998, when the oligosaccharide was successfully laid off, Liu Zongli first became the first customer of the national food industry.

This decision was somewhat more ambitious at that time, but Liu Zongli used the accurate research data and bold failure to win the promise of Guangdong today's group, and finally reached an agreement that successfully launched the "Health Express" with oligosaccharides as food additive, and it was a red hot.

The first stroke of Bao Ling Bao marketing is very beautiful, and then oligosaccharides have been widely concerned. Wahaha, brain platinum, Xi Zhi Lang, Mengniu, Yili and other domestic leading enterprises have become oligosaccharide users.

Liu Zongli has tasted the sweetness of cooperation with big enterprises since then. Interest always is a double-edged sword. Large enterprises have very high demand for sugar additives. Only by continuously developing and upgrading their technical service level can they meet the needs of these large customers.

Therefore, Liu Zongli, who is extremely sensitive, has made a new adjustment to the management strategy of bowling. He gradually changed from production and management to market orientation, and used the existing market advantages to explore new demands. At the same time, he tried to join the supply chain of multinational companies and establish strategic cooperation partners with customers to achieve complementary advantages and enter the international market.

"We are committed to working with big Brand Company abroad, and 10% of our partners can bring us 90% profits," he said.

Liu Zongli said.

In the industrial park built by bowling Bao, there is a F55 high fructose production line with an investment of nearly 200 million yuan and an annual output of 300 thousand tons.

This production line is tailored to Coca-Cola's Chinese market, and is specially substituted for some sugar to add to non cola beverages such as Sprite.

It is understood that from 2001, contacts began, and in 2004 formally signed the supply agreement, Coca-Cola's Bowen Bao's high fructose project investigation lasted more than 3 years.

Coca Cola Co has put forward many "harsh" inspection contents to Bao Ling Bao, with only 35 indicators tested, and the set of certification materials up to more than 300 pages.

"Coca-Cola has obtained the qualification of supplier, which is equivalent to obtaining a certificate of exemption from a multinational company".

Bowen Bao, deputy general manager, said that bowling has become the world's top 500 enterprises in the 37 food enterprises and 48 well-known trademarks of domestic suppliers.

With the establishment of stable business relationship with multinational corporations such as Coca-Cola, Pepsi Cola, Nestle, Cadbury, Wyeth and so on, its business is in a fast growing period. In the past three years, the main business revenue has increased by an average annual compound growth rate of 89.87%, and its net profit has an average annual compound growth rate of 113.57%.

According to the prospectus, after the successful listing of Bao Ling Bao, the fund will be invested in 2 projects of annual output of 10 thousand tons of fructose and 30 thousand tons of high-purity water-soluble dietary fiber. The total investment is expected to be 271 million 593 thousand and 700 yuan. The company is expected to become the largest and most diversified producer of prebiotics in China.