Zhang Qingjie: From Fruit Vendor To One Hundred Million Company

Zhang Qingjie, now chairman of Le An Ju, is a self-made generation from Shenzhen in the 80s of last century.

18 years later, Zhang Qingjie also changed from the poor man in the countryside to a rich boss.

Zhang Qingjie always takes a look at the building every time he drives through Shennan Road through Shenzhen bookstore.

"That's the first place for me to come to Shenzhen.

In 1987, it was a small hillside. I lived in an abandoned concrete tile house on the hillside for two years.

Zhang Qingjie, now chairman of Le Anju, is a self-made generation from Shenzhen in the 80s of last century.

18 years later, Zhang Qingjie has just arrived in Shenzhen on the hillside, and has long been a tall building. He has changed from the poor man in the countryside to a rich boss.

In those days, his "car" -- a clinging old bicycle, also changed to the latest BMW seven series.

Despite that, Zhang Qingjie still remembered his old bicycle.

Let's start with the old bicycle.

From scratch: bicycles sell bananas seven yuan. "This old bicycle is the most valuable asset of the family at that time."

Zhang Qingjie recalls his embarrassment when he first arrived in Shenzhen.

In 1968, Zhang Qingjie was born in Chaoyang port head village.

"It's a place where you can't even eat porridge, less than four yuan per person."

As the boss of the family, Zhang Qingjie just dropped out of primary school and sold fruit to help his family.

During the Spring Festival of 1987, people who went out to work in the village said that the money in Shenzhen was relatively easy to earn. So Qing Jie, less than 20 years old, left his family and set foot on the road of Shenzhen's gold rush.

On the way to Shenzhen, I agreed with my partner to earn fifty thousand yuan and return to build the house.

Because in my hometown, building a house is about three or forty thousand. "

In this way, with the lofty ideal of building a house, Zhang Qingjie and his friends rented a cement tile house abandoned by the former army on the hillside of the Shenzhen book city.

Zhang Qingjie, the first to arrive, was the only one who earned 700 yuan from an old bicycle and fruit, and nothing else.

Zhang Qingjie was forced to return to his old business in Shenzhen, selling fruit.

On the second day of the 5 day, at 5 o'clock in the morning, he stepped on a bicycle for three hours and sold bananas to the people's bridge small commodity market in Nantou.

"I take 100 to 200 Jin of bananas for every trip, but many bananas in Shenzhen are cooked with drugs, and they will be broken in two days.

At first, because of the lack of understanding of the market, almost every day, many bananas were sold out, and they could not eat them anymore.

Recalling the difficult days when he first came to Shenzhen, Zhang Qingjie still had fresh memories.

Zhang told reporters that after a month, the average income of fruit sales was only a few yuan a day, barely enough to pay the rent, and even life was a problem. Let alone make money to build a house.

The cost that they bring not only does not increase, but is very few.

The first barrel of gold: now the pfer of goods from Hong Kong to Hong Kong for more than a month after the arrival of a million yuan.

While selling fruit, Zhang Qingjie often chatted with the surrounding townships in Chaozhou, but he did not chat, but hoped to find a way to make money.

On one occasion, a fellow townsman inadvertently said that many local villagers in Shenzhen went to Hongkong to grow vegetables. Every day they brought back some fashionable products such as monosodium glutamate, figs and so on. They sold well in Shenzhen and their profits were good.

Zhang Qingjie is sensitively aware that this is a good opportunity to make money.

So the goods on his old bicycle were changed from bananas to all kinds of fashionable port goods.

"Every day, I go out early in the morning and go to the village to buy fig, socks, blouses, trousers and so on from door to door. Then I hurry to ride on the small commodity market of people's bridge."

This is also the time for capital problems.

Because the cash must be paid to the villagers, and the Hong Kong dollar must be used, Zhang Qingjie has little money in hand. Every time the cash is exchanged, the goods will be sold out in less than an hour.

What should I do?

Every morning, before dawn, Zhang Qingjie took the money from his head in the pocket, rushed to the village to buy the goods from the villagers, then rode the old bicycle, sold the goods to the people's bridge small commodity market, then changed the newly earned cash into Hong Kong dollars, and then went to the village to buy it from the villagers.

"At that time, I had to run twenty or thirty times at least once a day. An old bicycle rang all the time except for the bells, and every day was busy from morning till night.

We often cook when others begin to sleep.

At the end of 1987, I finally made the first pot of gold to Shenzhen - 16 thousand yuan.

Recalling the hardships of the first barrel of gold, Zhang Qingjie also felt a little proud.

Impression: all difficulties are very natural. 3 16, half past seven in the morning.

According to the agreement with Zhang Qingjie before, the reporter arrived at the foot of Wutong Mountain at Sha Tau Kok and climbed up the mountain with Zhang Qingjie.

He slept at 10:30 every night, got up at 7 in the morning, climbed mountains at 7:30, and arrived at the office on 10 o'clock punctually. This is Zhang Qingjie's schedule.

Now, Zhang Qingjie, a successful businessman, lives in a duplex house along the coast. In his words, "it was a dream that more than 10 years ago had never dreamed of."

Things that have never been dreamed of have become reality in the land of Shenzhen.

Two years ago, Zhang Qingjie liked climbing mountains.

He always carries two bottles of mineral water in the small bag he carries in the mountains. "Actually, I drink only one bottle at a time, and the other is worried that I can't buy water at the foot of the store."

This is a detail of Zhang Qingjie's life, but he can see his principle of doing business: he will not fight the unprepared war.

There is an old saying in China: "opportunity favors only those who are prepared."

Although Zhang Qingjie is always changing the industry, he has gone through detailed investigation and careful analysis.

He told reporters that doing business is to sail against the current. You should always be vigilant in peace time.

"No business can be profitable for a long time, so we must constantly look for new [FS:PAGE] profit growth points."

In the interview, reporters asked him repeatedly whether he had encountered some difficulties in his business, and he blurted out: "there is not much difficulty."

Because in his view, all difficulties are natural.

It's hard to rush for gold: the stalls are less than half square, and they sell clothes from the village to the people's bridge small commodity market, which is the daily route of Zhang Qingjie when he first came to Shenzhen to start a business.

However, Zhang Qingjie, who became a ten thousand yuan household, did not take the money back to build the house, but instead invested in a new undertaking (at least in his view, a great change) - stall.

Zhang Qingjie said, "after I was familiar with the small market of people's bridge, I found that the best thing to sell was clothing.

If you buy and sell port goods every day, you may as well earn more money by renting a stall in the market.

But in the late 80s of last century, the businesses in the people's bridge small commodity market were all very hot. No one wanted to rent a place for him.

In a shop that watches watches, Zhang Qingjie and his shopkeeper have been working hard for a week. The owner finally promised to rent a place for him at the price of 400 yuan / month.

What kind of stall is this?

"My first stall is less than half a square meter, just enough to put a paper box loaded with Hebei pear."

Today, a building material supermarket opened by Zhang Qingjie has a business area of more than 10 thousand to more than 20 thousand square meters. But when it comes to the booth with less than half a square meter, Zhang Qingjie is still in high spirits. "After all, this is my first booth. For business people, it's like a person who has no home and finds a shelter."

"What do you sell in such a small place?"

For a booth with only one carton size, it is hard for reporters to imagine what to do to earn enough rent.

Sell clothes!

I have calculated that only two pairs of trousers can be put on this carton, and the profits of clothing are high and capital turnover is fast.

I remember entering a pair of trousers called "Shuanglong", entering the price of 10 yuan, selling 12 yuan.

He has a flexible mind and finds that fashionable trousers are one of the fastest products in the market.

Zhang Qingjie told reporters that at that time it was busy from morning till night, and went to the factory to pick up the goods in the evening. The shop opened at 7 in the morning.

"At that time, I wanted to earn a penny more, because it was too expensive."

Since he started from scratch without any help from relatives or friends, Zhang Qingjie treasured every penny he earned.

He told the reporter a small story: at that time there was a convention in Shenzhen, no matter where to meet, always give a cigarette.

He neither smokes nor smokes.

But for the sake of entertainment, there is always a pack of cigarettes in the pocket. "Sometimes, cigarettes are mouldy in their pockets and they do not know."

This small box of pear boxes is small, but it is the real starting place for Zhang Qingjie's career. One family and two... Soon after, he has set up more than 10 stalls in the bustling small commodity markets such as Dongmen and people's bridge.

During that time, Zhang Qingjie ran around the South China Sea, Guangzhou, Shantou and other places.

Zhang Qingjie recalled: "at that time, six months in a year were spent on cars.

When you go to the South China Sea to get goods, you need to take a nap every day for a day or so. When you get there, you can buy it immediately. "

Back and forth, but the profit is not big.

"Because my principle is small profits, such as a piece of cloth only earn 0.8 yuan, a watch only earn 5 yuan.

Don't look down on the money. My money is such a point. "

Now, after more than 10 years, Zhang Qingjie clearly remembers every place where he started his business.

"Now, the restaurant of the king's face restaurant under the people's bridge film building and the vicinity of the world financial center are all places where I used to put up the stalls."

In order to commemorate the difficult business of that year, Zhang Qingjie also bought the property of the king's restaurant on the first floor of the movie building.

In 1989, though he had already saved a little bit, Zhang Qingjie became a small celebrity in the eyes of his hometown, but he still didn't dare to spend money.

"I stayed in the cement tile house just over two years ago. There was no gas in that place, because I didn't want to use the alcohol stove to cool the water, so I spent more than two years in cold water bath."

Of course, what makes him headache is that every rainy day, it is raining hard outside, drizzle in the house, and large and small plastic pots full of land.

"Do you not feel very bitter now?"

The reporter asked.

"At that time, I only wanted to make money, but I didn't feel any pain."

Zhang Qingjie said lightly.

The magic weapon for success is: the industry is going down, and now we are going to be in pition. "Businessmen are always looking for business opportunities," he said.

During the interview, Zhang Qingjie mentioned this sentence many times.

In fact, from selling fruit to putting up clothes stalls and building materials supermarket today, Zhang Qingjie has been engaged in more than 10 industries in more than 10 years, and the business is getting bigger and bigger.

He told reporters, "I always change when an industry is just declining, so that we can always grasp the market dynamics, so that we can continue to develop."

"I have a business rule: this little Li Dory is not many, this big profit small profit is not small.

How do we understand this?

For example, in my initial clothing business, although the cost is small and the profit is relatively high, because of the low input cost, the overall income is not high.

Now I set up a ten thousand square meter shopping mall in Le Anju. Although the investment is large and the profit is low, the overall income is much more than that of the stall.

Zhang Qingjie is a caring person who is always looking for business opportunities around him.

In 1997, when the clothing business profits fell, Zhang Qingjie gradually changed.

"With the accumulation of capital to a certain extent, you will find some new industries, which are within the control of your capital and at the same time enable capital to increase."

In 1997, it was easy to see jewelry and small household appliances business. Many visitors to Shenzhen like to buy cameras, gold necklaces and other commodities at Sha Tau Kok, so Zhang Qingjie started jewelry business in Sha Tau Kok.

In [FS:PAGE]2000, he took several berths of SEG square with 9 million 800 thousand yuan.

"At that time, the property of Huaqiang North will definitely appreciate, and now I can see that my vision is right."

Some of those who started business together with Zhang Qingjie were still doing small businesses, and some of them made a lot of investment mistakes after they got rich.

Only Zhang Qingjie, who has basically entered a line, will flourish.

What is his investment know-how?

"It is very important to do business," he said. "I have been doing business for many years, such as selling mobile phones, computers, etc. These retail businesses are all the same, but the products are different.

There is also a principle that any investment must control risk and invest money.