The Little Girl Keeps On Trying To Sell Rice Noodles.

There is a small restaurant called "Guilin rice noodle" on the 101 of Shang Tang Road, Hangzhou. It has a small shop, only 20 square feet.

The owner of the shop is Zhu Daihong, who has been pregnant for 5 months.

I graduated from the University of Hong Kong, and I worked in Xinhua Bookstore and Gillette Company. I am a decent worker and I am not under much pressure.

But a year ago, she chose to quit her job and start her own business.

At noon, this is the best time for a small business, but few guests.

This made Zhu Daihong feel suffocated. She shook her head and said, "in recent months, the shop has been upset, otherwise I wouldn't have to have a big stomach and stay in the shop every day."

It's hard to live in the world. It has become a true portrayal of many small restaurants and small restaurants.

The rise of vegetable prices, the retention of employees, the decline of profits, and so on, are like massive stones on the shoulders of small bosses.

In recent days, reporters have been doing business with Chu Dai Hong, and personally felt that it was not easy for small bosses to start their own businesses.

In July 12th, at 7 o'clock in the morning, Zhu Daihong and I agreed to meet at the gate of the farmers' market in Zhaohui two district, at 7 a.m. in the 1 jin bean sprout province.

The shop opens at 8. She has to buy the dishes before opening the door.

This farm market is cheap in several nearby markets.

Zhu Daihong looked left and right, the food was not good, the new was not fresh, she could identify it at a glance.

"The cucumber with such a prickly skin must be fresh."

She picked up a saying.

In the three place, Chu Dai hung was not in a hurry to buy. He always asked around the price before choosing the target booth.

Zhu Daihong bargaining: 4 yuan a jin of green onion, she also arrived at 3.5 yuan, 2.8 yuan a jin of soya bean also arrived at 2.5 yuan, 18 yuan a jin of prawn, she also arrived 15 yuan......

When he bought bean sprouts, his boss bit 1.5 yuan a kilo and didn't let go.

"Cheaper, one piece and three lines will not do."

"Let's take a step back. One is worth four."

"Business has to be done for a long time. My family will open a restaurant and buy it next time."

After four or five minutes of grinding, the boss finally agreed to sell Zhu Daihong to 1.4 yuan a Jin.

"You are a real woman."

The boss said half jokingly.

"Is I really smart now?"

Zhu Daihong asked me with a smile.

She said she didn't bargain much before buying vegetables, and now she can still pay 10 Fen cents.

No one eats rice noodles in the morning, and simply sells the green onions in the summer morning. The sun just emerged is already unbearable.

With a heavy stomach, Chu Dai Hong was walking on the way back to the shop and sweat beads on his face.

Why don't you let employees come to buy such a small thing?

I couldn't help asking her.

"After all, employees do not have their own minds."

Zhu Daihong said that they could never bargain with others for a few cents.

"When I was pregnant, I didn't come for a while. I found that I was late for work several times, and I was one hour late."

The shop is clean and ready for business.

A piece of iron placed in front of the door caught my attention.

"Almost no one wants to eat rice noodles in the morning, so we started an extra business last month. The iron plate is used to bake egg cakes and scallion bags."

Zhu Daihong said that after the business was hard to do, they thought a lot of ways to increase revenue and reduce expenditure.

If there is no business, turn off the gas and fans, and invite the acquaintances to buy them from Gou Zhuang.

In the morning, the business income of the small shop selling egg cake and onion bag is 53 yuan.

"The first two months can be sold to more than 100 yuan, but not now."

Zhu Daihong was somewhat helpless, and the competition for breakfast was fierce. There were fewer varieties in the shop, and fewer people came to eat.

When the shop closed next door, there were mixed feelings. At noon, the shop gradually became busy.

When the employee came back from the rest of the meal, he just excitedly told everyone that the "one grain" restaurant across the street was closed.

"After that, our competitors are missing one."

Is it true?

Zhu Daihong didn't seem so excited by his employees.

"There was a Shaxian County snack closed next door."

She whispered to me that she would be as happy as her employees, but now they are different.

She knew that the two shops closed at this time, certainly not because of poor management, but because of the high cost of operation.

This added a touch of worry to Zhu Daihong's heart.

She has made a careful calculation for me. Since the beginning of this year, the cost has increased dramatically, and the rent has increased by more than 5000 yuan over last year, and vegetable prices have generally risen. Originally, 1 yuan a kilogram of small vegetables had risen to 5.3 yuan.

Because it is the main ingredient, the price of beef is most difficult for small stores to bear.

She turned out the bill of lading and showed me that the price of beef had been raised two times, and that it was 20.90 yuan a kilo and now it was 32.50 yuan.

Rice noodle is the main product of Guilin rice noodle shop.

Some of the staff put less beef in the rice noodle, so the guests shouted abuse and said they would never come again.

"I know that employees are also good for me.

Zhu Daihong shook his head.

Not long ago, because of the cost pressure, Guilin rice noodle raised 1 yuan price.

"After the price increase, the guests are obviously less."

Zhu Daihong looked gloomy. She said that the average daily turnover is only seven hundred or eight hundred yuan, just 60% of last year.

"I've figured out that the average daily turnover is 750 yuan to keep the book, so if you don't take care, you may not be able to pay it."

In the evening, at 8 in the evening, the staff were off duty.

Zhu Daihong sat in the shop waiting for her husband to pick her up.

Zhu Daihong told me that her husband started a small company with a friend last year.

"This year he will not be right."

She said, before buying materials can be on credit, but this year people are demanding timely settlement, capital turnover is very difficult.

Zhu Daihong said that a couple of days ago, the husband received a project and wanted to win over it.

But they hope they can advance 1 million of the project, so these days, husbands are busy running loans.

"The company is too small, and its fixed assets are not large enough to lend money at all."

She said, in the name of personal loans, the bank said that there are at least two houses, and they only have one suite now.

It was hard to find a friend from a bank who had acquaintances. But a few days later, a friend told him that the credit limit was full.

In order to borrow money, he was unable to sleep all night, so that Zhu Daihong became more anxious.

"In fact, we also know that small business loans are very difficult this year, so I can only comfort him and think about other ways."

In the evening, Chu Dai Hung's husband talked about the work of the project, hoping to pay less.

Zhu Daihong sighed and said, "I don't know whether or not they agree."

"Now I try not to trouble him, and to manage his own shop is the greatest help."

At 9:30, the husband finally came.

Zhu Daihong asked him eagerly. How did it go?

"People have to think about it."

Her husband looked tired.

Second days later, when I came back to the Guilin rice noodle shop, I had posted a "recruitment notice" and hired a kitchen worker.

"The kitchen worker Xie elder sister told me today that she will be leaving this month," she said.

This makes Zhu Daihong feel very uncomfortable, and the staff also have feelings. Secondly, the kitchen workers change, the taste of rice noodles will change, which is undoubtedly worse for the rice noodle shop.

"She didn't tell me why I had to go."

In the mind of Chu Dai Hong, Xie Da Jie was mostly for wages.

She now eats 1050 yuan a month and eats it.

"It wouldn't matter if I had given her a raise," she said. "But in the past few months, the day of the shop has been very sad, just enough to cover the cost."

Zhu Daihong said, and if Xie gave her salary and did not add to the other three employees, it could not be justified.

In the evening, a little girl passed by the shop door. When she saw the recruitment notice, she asked how much it was for a month.

Zhu Daihong answered without hesitation, 1050 yuan, the bag is occupied.

Later, she told me that in accordance with shop regulations, employees enter the shop and have a probationary period of three months, which is 800 yuan per month.

But the shop is really short of people, so we simply cancelled the probation period.

The little girl shook her head and turned away.

The mother must give the child an example. Almost every employee listened to Chu Hong's story about her taking out in the rain.

On the night of the typhoon "Rosa", the rain poured down and there was a lot of takeaway phone calls.

At this time, a guest on the 23 floor of the capital building ordered a meal. Zhu Daihong took the umbrella and delivered the takeaway himself.

But the rain was too heavy for the umbrella to work, and the whole body was wet.

When he arrived at the capital building, Chu Dai hung found that the elevator had stopped because of the water.

"I just walked up stairs to the 23 floor like this, and sweat and rain had long been unclear."

Halfway up, she was really exhausted. At that time, there was only one idea to throw away the rice flour and turn the store away.

"Why should I be so upset with a woman?"

Zhu Daihong's tears could not help flowing downwards, but on the second day she appeared in the shop early.

"I didn't give up at that time. Now I won't give up."

Zhu Daihong said seriously that she wanted to set an example for the child to be born, so that the child would know from childhood that everything should be done without giving up.

Zhu Daihong said she would spend some money and put up a job advertisement in the newspaper.

According to her idea, she wanted to recruit a few more people, split the business in two classes a day and redo the turnover.

Yesterday afternoon, Zhu Daihong took the initiative to call me and heard that she was happy: the husband's project next, the two days to call to apply for a lot of people, staff problems should be fast.

Zhu Daihong, Zhu Daihong, always told me that she didn't go to work and chose to start her own business. One of the reasons was that she wanted to have a free time so that she could rest at any time during pregnancy.

However, the hotel is facing a difficult business situation, which makes it harder for her to work harder than before.

However, Chu Dai hung is optimistic.

As a woman, as a expectant mother who has been pregnant for 5 months, she is not intimidated by the difficulties in front of her. She has no choice but to try to face difficulties and solve difficulties.

Every day I was in contact with her, I was deeply infected by her optimism.

She always believed that difficulties were only temporary, so long as they worked hard, there would always be returns.

There are four ways to pform the small hotels. The pressure on the small hotels with price advantage is increasing.

The number of small restaurants is numerous and the competition is fierce.

At the same time, their scale is limited and it is difficult to reduce intermediate links.

Xu Jianfeng, deputy director of the Institute of economics, Zhejiang Academy of Social Sciences, said that in fact, 2/3 has been generated in the circulation sector.

Under the heavy pressure of small and small restaurants, small restaurants and small hotels take on the road ahead. The key lies in the pformation and timely adjustment of their business strategies. He gives his own four points: a modest increase in price: although it may bring a temporary decrease in the number of tourists to the small hotels, the public can eventually understand the difficulties of the old board, and the source of tourists will naturally return slowly.

Economizing costs: maximizing operating costs and improving employee productivity.

For example, when the weather is not too hot, do not turn on the air conditioning, fans, and the gas should not be kept open all day.

The original takeaway can now mobilize employees to open up the market.

Joint venture: we must regard the small restaurants around us as our competitors and treat them as friends.

It is also an effective way to reduce costs by combining them to overcome the disadvantages of their own small size and concentrate on purchasing the products they need.

To improve service: we must not ignore our image because we are a small shop.

Under the present circumstances, small hotels should enhance the quality of service, open up the gap with similar restaurants, and become more favorable to attract more tourists.