The Flowers Of President Character Are Popular In Hangzhou's New Pets.

A pocket pet named "X baby" has only appeared for a month in Hangzhou. It soon became popular in Hangzhou city.

Reimi Ko flower house, a supermarket with many friends in Hangzhou, is said to sell many "X baby" every day, and curiously around this new easy to pull pot of pocket flowers, it is a continuous stream of customers to ask this question.

Wu Xuexiang, a business operator, was recently laid off from an enterprise. However, quite a marketing brain quickly captured the "X baby" pet flower, a new project with considerable potential for development, and opened up sales in just a month.

By May 2004, Wu Xuexiang, the 30 year old salesman of the Limin Food Factory in Hangzhou, has expired.

Because of the unsatisfactory operating conditions, he will face the fate of laid-off.

What should we do in the future?

Lao Wu, who has over 50 years old, did not complain about others, but faced up to reality and made preparations.

Although Wu Xuexiang is not very educated, he is very studious. He usually likes reading and watching TV, and he is especially concerned about new things.

In March 2004, he saw a program on TV showing a patented product "X baby" easy to pull pet flower launched by a company in Beijing.

Through this program, Lao Wu realized that this product is a kind of canned flower products cultivated with nutritious medium. It is very light and sanitary. It effectively overcomes the shortcomings of traditional potted flowers, such as heavy weight, uneasy carrying and easy pollution.

What's more, Lao Wu's heartbeat is that "X baby" pet flower is still a product full of human feelings. The two categories of pet flowers are "creative constellation" and "magic bean series", which are very creative. The constellation series is the 12 species of lucky grass corresponding to the constellation, such as the Leonid sunflower, the Virgo Sakura, the pansy's pansy, etc. the magic bean series is more interesting. The "magic bean" has been processed by laser technology before planting, so there is a warm blessing in the bean paste. When you open the canned water, you can see the blessing words on the bean paste in a week.

If you want to ask your sweetheart to marry him, but you can hardly speak, you can send a magic bean with the word "marry me". When the beans grow out of the tin, your sweetheart will naturally understand your intentions.

Similarly, if you want to express your regret or gratitude to your friends, you can also send a jar of beans with "sorry" or "thank you".

Wu Xuexiang is acutely aware that this is a product with bright prospects. It accords with the requirements of the urban people for the novelty, environmental protection, convenience and interest of modern products, and it is an ideal fashion gift in modern social interaction.

So when some of his colleagues were worried about the coming layoffs, Wu Xuexiang was ready to start his own business and chose a new project to start his own business.

Many years of food marketing work has made Wu Xuexiang careful and meticulous work style. Although the "X baby" pet flower is a TV promotion project, but what is the strength of its manufacturing enterprises and the market sales status of its products? Wu Xuexiang feels that his mind is still not very clear, and it is necessary to make an in-depth and detailed investigation.

So he commissioned a friend who worked in Beijing to help him inspect a trade limited company in Beijing.

According to Wu Xuexiang's request, his friends also ran over a dozen of the largest shopping malls in Beijing, and made a comprehensive market survey of the sale status of "X baby" pet flowers in Beijing market.

The results of Wu Xuexiang's investigation were very inspiring to Beijing: "X baby" pet flowers are not only sold in the major shopping malls in the city of Beijing, but also in good sales condition. According to the preliminary statistics of friends, in the general supermarket florists, the monthly sales of "X baby" pet flowers are about 150-200 cans.

Wu Xuexiang roughly calculated that the wholesale price of constellation series is 11 yuan per tank, the retail price is 22 yuan, the wholesale price of the magic bean series is 12 yuan, and the retail price is 25 yuan.

That is to say, the average florist can increase the profit of "X baby" pet flower by a profit of about 2000 yuan per month.

It seems that this project is indeed profitable.

Wu Xuexiang immediately entered 10 boxes and 240 cans of "X baby" pet flowers from Beijing, and got the flowers and birds business of Wu Shan, where the flower operators were sold for trial sale. Only 3 days later, most of the varieties were sold out. Less than a month later, 10 boxes of "X baby" were sold out.

After this investigation and trial sale, Wu Xuexiang, who has acted cautiously, finally made up his mind to sign a cooperation agreement with the Beijing company and become a sales agent in Hangzhou area of "X baby" pet flower.

In May of 2004, Wu Xuexiang officially registered the "X baby" flower row, and rented a storefront in the Phoenix flower and bird city in Zhejiang with a rent of 12 thousand yuan, set up the "X baby" pet flower distributor in Hangzhou, and began his gold rush in the pet flower pot.

How to open up the sales situation and let more consumers understand and accept the fashionable and innovative products of "X baby" pet flower, Wu Xuexiang can be used to think.

Years of food marketing experience tells him that for a new product, promotion is the key, only through product promotion, consumers can better understand the characteristics and advantages of new products.

Therefore, he has implemented a series of effective marketing methods.

First, he took the initiative and went to the shopping malls to promote himself. In a month, he successfully placed the "X baby" pet flower in the counter of the shopping mall of Hangzhou mart and Xiaoshan second light building.

At present, Wu Xuexiang is working with Zhejiang six garden gardening cooperation in five large shopping malls in Hangzhou. It is hoped that through this powerful horticultural company, the "X baby" pet flower will be put into the five big business at the same time, in order to further enhance the popularity of "X baby" pet flowers, so that more consumers can have a comprehensive understanding of "X baby" pet flowers. Wu Xuexiang often uses the weekend time to go to the big square of Hangzhou Youth Activity Center and the public gathering place to build promotions, and has also received very obvious results. Many consumers, especially children, have shown strong interest in "X baby" pet flowers.

By actively promoting the product, X baby opened its market quickly. In May, Wu Xuexiang entered more than 100 boxes of pet flowers from Beijing. In less than a month, all of them were ordered. The flower shop operators in Fuyang and other places also heard about the purchase.

The "X baby" pet flower has 24 cans per box, and there is only one variety of pet flowers in general.

In order to facilitate the trial sale of new operators, Wu Xuexiang has also launched two major initiatives: first, the implementation of a box of batch, and each box can be matched with 24 varieties; two, the sale is not ideal varieties, operators can be exchanged at any time.

Taking into account the special needs of some group consumers, Wu Xuexiang, in consultation with the Beijing company, can give special customization to the processing and canned design of magic beans according to the requirements of consumers.

Through these meticulous and thoughtful services, Wu Xuexiang's business is getting better and better. It is expected that within two months, the cost of investment can be recovered and profits will start.

Wu Xue said happily: "X baby pet flower is really a project with unlimited business opportunities. I would like to spend more time with more Florist operators in this small flower pot."