High Tech Super Thin Crystal Neon Light Emitting Sheet

Introduction, Dongguan, as a famous manufacturing city, with strong economic strength and frequent business dealings, the entertainment industry is booming. Many entertainment industries are springing up in the towns of Dongguan.

From this we can see that there is a wide market prospect for night clubs and bars.

Two, SWOT analysis of 1, opportunity, Dongguan's rapid economic development, increasing per capita income of the public, and frequent business contacts, bringing the fertile soil for the development of Dongguan's catering and entertainment market.

l with the growth of white-collar workers, the continuous improvement of "emotional consumption" has made Dongguan's nighttime consumption continue to develop.

The market of homogenization calls for the introduction of characteristics.

There are more than 500 bars nightclubs in Dongguan, but the mode of operation and target customers tend to be homogeneous.

The main target groups of the night clubs are mainly foreign capital, joint venture, and top and middle income employees in private enterprises.

The bar is biased towards young people, regardless of whether the nightclubs or bars have grey areas and few distinctive bar.

So, the bar that appears in the form of blowing water is the opportunity for its market development.

In recent years, there have been many informal associations in Dongguan, which are mainly social and recreational activities.

At present, their main activity in the evening is to go to the bar to "split the wine".

At the same time, the host of such clubs also hopes to find distinctive entertainment places as a regular gathering place.

At present, this characteristic bar has been well developed in Guangzhou, but there is no one in Dongguan, so there is no positive competitor.

2, the threat of Dongguan because of a large number of bars (more than 300), the bar business prices are low, and many bars are in a vicious competition stage.

Take beer as an example. Sales of single bottle retail price was less than 10 yuan.

There is a trend of regional distribution of Huayuan Road bar, which is densely distributed in the area along the East and West roads. This dense distribution will inevitably separate the target customers. Considering the location of the site of the water bar is also bound to be around this area, there will be the same competitive pressure.

Because there is no such bar in Dongguan, so it is inevitable to lead a new feature into the market.

If the form of "blowing water" is welcomed by the market, it will inevitably lead to imitation of peers.

3, the advantages of water will be introduced into a brand new way of operation, with the humor and humor of the host as the soul of the whole bar, and the game will be organized as a form of sub battalion and form its own unique business style.

The capital investment is relatively low, and the rate of return is higher (10% or more).

The management of the kitchen is avoided, and the core services are provided to the customers, thus greatly reducing the difficulty of management.

Because he has established some connections with the anchors and initiators of some clubs in Guancheng, he can better solve the problem of market development in the early stage.

4, inferior position, because of the similarity of target customers, operating price, time interval and consumption level are low, and this mode of operation is easy to be interviewed. It is unavoidable that hiring host has too high cost of light camp cost.

Three, target market 1, market positioning, market pioneer, as the first water bar in Dongguan, we will bring a new look to the consumer groups.

At the same time, there will be a service for conveying messages to young men and women in the bar, which will inevitably attract a group of young people who like novelty stimulation.

2, core competitiveness, such a bar, mainly based on the humorous and predominant style of host, should be constantly adjusted or changed to attract consumers who like all kinds of entertainment mentality and hobbies. At present, this group of hosts has a preliminary intention. We believe that through our continuous expansion, we will form a unique business style in Dongguan.