Home Analysis

According to authoritative statistics, 33 provincial capitals in China, 393 prefecture level cities, and nearly 3000 county-level cities, the annual consumption capacity of household ornaments is as high as 2000~3000 billion yuan. The annual consumption capacity of household accessories is no less than 10 million yuan, a small town with 100 thousand people.

According to the fashion color association forecast, in 2004, domestic decoration design strives for the best, emphasizing simplicity and fashion.

In the seminar on the trend of household products and gifts in the future, experts put forward the new trend of home life in the future: finding a sense of life and creating a simple beauty.

A special survey of home decoration and decoration in five places in Beijing, Tianjin, Wuhan, Shanghai and Guangzhou shows that in the new millennium, Chinese public household decoration and decoration will come up with a new trend: 1 and "decorative" investment will gradually increase. SSIC

Experts believe that room furnishings will become an important part of home furnishings, which should exceed 1 / 3 of the whole design content. The survey shows that more people are going to save the decoration fees to buy decorations that can make the family full of personality and interest.

2, in the survey of home decoration, 81% of the respondents pointed out that house decoration could not be kept in value, and could only be depreciated, outdated and eliminated over time, keeping up with the decoration of decades ago, which could only reduce their living quality and quality of life; more than 70% of the respondents indicated that they would increase their investment in interior decoration; 74% of the respondents believed that the decoration room should reflect their personal style and taste; 55% of the respondents said that the placement and decoration of small and medium-sized articles in the bedroom could achieve the purpose of creating home entertainment.

All the home furnishings market guidance materials show that: the continuous improvement of the public consumption level has directly led to a higher level of pursuit of people's taste in life; fashion, quality and personality have increasingly become an indispensable and important theme in personal household life.

The demand space of domestic decoration market has been unprecedentedly broad under the strong consumption drive.

Most small and medium-sized home furnishings franchise shops are almost completely empty, and there are few kinds of shopping malls, such as single shop, obsolete products, high price and so on: 1, from the design point of view: jewelry design and development are highly risky and high investment, once failure will lead to devastating consequences; 2, from the production point of view: imported products occupy large shopping malls, the price is high, so that ordinary consumers are deterred; 3, from the circulation point of view: China's home accessories industry is in the initial stage, the market circulation is bound by traditional marketing methods; 4, from the business point of view: due to the limitations of the circulation link and the way of operation, the price of products is high. The status quo of China's home furnishings market is: absolutely.

To sum up, China's home accessories market is still in the initial stage of development, such as "few varieties, poor quality, slow circulation, high price, no brand and market chaos". It urgently needs a brand name, monopoly, standardization and industrialization of international brands to lead the Chinese jewelry market.

At this time, we are stationed in the Chinese home accessories market by international fashion.

Business income: if 5 people visit your home decoration shop every day, and buy the following products, a cartoon cat will be pillows, the headquarters price is 28, the market selling price is 58, a set of European aprons is three sets, the headquarters franchise price is 26 yuan, the market sales price is 58 yuan, a fashionable and elegant pottery poplar peach flower bottle, the headquarters franchise price is 30 yuan, the market sale price is 88 yuan, a pure hand-made exquisite rattan lamp, the headquarters franchise price is 162 yuan, the market sale price is 486 yuan, a set of crystal clear four person tea set, the headquarters joining price is 64 yuan, the market sale price is 64 yuan.

The turnover is 946 yuan, the product cost is 310 yuan, the gross profit is 636 yuan, if the twenty percent off is paid by the VIP card, the gross profit is 508 yuan on that day.

The cost of operation is about 30 square meters of simple shops, the rent is 1500 yuan / month, the staff salary is 1200 yuan /2 people, business and tax costs 150 yuan / month, telephone charges and electricity charges 150 months / month, a total of 3000 months / month, the daily cost is 100 yuan.

Then, the net income of that day is 508 - 100=408 yuan, the net income of that month is 408 yuan, 30 days =12240 yuan, the profit of one year is 12240 * 12=146880 yuan.

If you add the rebate of the headquarters, the franchisee's operation cost will be lower; if there is unit group buying, marriage, moving to the new residence and so on, the turnover will be even higher.

Therefore, it is easy to achieve the above income if the propriety management method is appropriate, customers' psychological consumption is properly grasped and professional knowledge is proficient.