Where Are The Entrepreneurial Ideas Coming From?
There are many sources of ideas and ideas for entrepreneurship. According to a study of two hundred outstanding entrepreneurs, the main sources of entrepreneurial ideas are four: first, to redesign and improve existing products and services; two to follow new trends, such as electronic commerce and Internet; three, opportunities; four, through systematic research, we find entrepreneurial opportunities.
In general, improving existing business models is easier than creating a new business model.
Many entrepreneurs can find a large number of defects that can be immediately improved through past experience of serving companies, including unsatisfied customer needs, product quality defects, and uneconomical operation procedures.
Wait.
In fact, most of the motivations for leaving entrepreneurs are that they can do better than the original ones, so that they have the confidence to quit.
When a new industry appears, it will surely provide many entrepreneurial opportunities and trigger a large number of entrepreneurial upsurge.
However, behind the trend of new trends, there are also considerable risks.
Because how big is the new industry?
How do we specifically explore potential customer needs?
It seems all uncertain.
When the personal computer industry appeared, it created a lot of entrepreneurial opportunities for upstream and downstream related products and services, but not all businesses were successful.
For example, WordStar 2000, Atari, Commodore, IBM PC Jr. and other products can not get the favor of the market.
Entrepreneurs who follow the Internet craze are also suffering.
But as long as the new industry has a bright future, most entrepreneurs who can grasp the opportunities of industrial growth and invest in time will finally succeed.
Some people have attributed the idea of entrepreneurship to the coincidence of opportunities.
However, experts who study creativity think that creativity is only a tip on the iceberg. There is no such thing as a weekday effort.
Countless people saw the apple landing, but only Newton could produce the association of gravity.
The so-called chance or sixth sense of intuition, mainly because the entrepreneur on weekdays to cultivate the ability to detect changes in the environment of keen observation, therefore, can foresee the formation of creative ideas.
For example, at the beginning of the gold rush in San Francisco, countless poor people rushed to Jinshan with a beautiful vision. Levi Strauss, the founder of Livy, saw the business opportunity of "durable canvas".
So he immediately launched the production of jeans made of canvas for cloth and sold the products to the above gold rush customers, thus becoming a good idea for future business.
If the entrepreneurial idea relies on improving the design of existing products, following trends and opportunities, it will still have relatively limited sources.
Therefore, Peter Drucker, a management guru, argues that we can explore new ideas for entrepreneurship through systematic research and analysis.
This kind of systematic analysis based on scientific methods, which leads to a large number of entrepreneurial ideas, is the main source of the vitality of social entrepreneurship in the knowledge economy era.
The way to explore entrepreneurial opportunities through systematic research and analysis can be roughly summed up in seven ways: first, to explore entrepreneurial opportunities by analyzing special events.
For example, a blast furnace steelmaking plant in the United States had to buy a mini steel stove because of insufficient funds, and then the latter had a higher interest rate than the former.
After analysis, it was discovered that the structure of the steel market in the US has changed, so the steel plant will focus on future investment in the mini steelmaking technology that can quickly respond to market demand.
Two, to explore entrepreneurial opportunities by analyzing contradictions.
For example, most of the services and products provided by financial institutions are only targeted at professional investors. However, the general investors who have 70% capital in the market have not received due attention.
Such a contradiction shows that the product market that provides general public investment services will certainly have great potential.
Three, through the analysis of operation procedures, to explore entrepreneurial opportunities.
For example, in the global production and operation system process, we can explore a lot of information services and software development opportunities.
Four, by analyzing the trend of industrial and market structure changes, we will explore entrepreneurial opportunities.
For example, in the trend of free competition between privatization of state-owned enterprises and open market of public sectors, we can explore a lot of entrepreneurial opportunities in the pportation, telecommunications and energy industries.
Many new entrepreneurial opportunities can also be found in the knowledge economy programme that the government has just launched.
Five, by analyzing the trend of demographic changes, we will explore entrepreneurial opportunities.
For example, the mainland's one-child, single parent families are increasing rapidly, the trend of women's employment, the phenomenon of aging society, the change of education level, and the expansion of youth's international outlook.
And so on, will certainly provide many new market opportunities.
Six, to explore entrepreneurial opportunities through changes in values and cognition.
For example, changes in people's cognition of dietary needs create new industries such as the gourmet market, the healthy food market and so on. When people's prospects for the two sides of the Strait change from independence to unification, market opportunities for studying, employment and emigration to the mainland will flourish one after another.
Seven, through the emergence of new knowledge, to explore entrepreneurial opportunities.
For example, when human gene images are completely resolved, they can be expected to bring a lot of new career opportunities in the fields of biotechnology and medical services.
Although a lot of entrepreneurial opportunities can be explored through systematic research, the best idea comes from the long-term observation and life experience of entrepreneurs.
Entrepreneurship is like conceiving in October. The idea of entrepreneurship is constantly brewing and studying in the minds of entrepreneurs, until entrepreneurs feel time is up.
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