Old Clothes: The Corner Forgotten By The Brand

Consumers: it is difficult to buy Ms. Wang and Mrs. Wang are retired intellectuals. They pay special attention to instruments. They often join hands in shopping malls, hoping to buy new suits that suit them.

But they always go back empty handed. The reason is that they can't find the right clothes through shopping malls, not because they are fat and can't get into their clothes. They are frightened by the garish style and often complain.

The reporter has learned that there are a lot of people like Ms. Wang and her husband. Over half of the 20 elderly people who are randomly surveyed belong to the above situation. In addition, some middle-aged and elderly people think that buying new clothes in shopping malls is a matter for young people, and they often choose to find a familiar tailor to tailor them.

Are there any people who worry about buying new clothes today?

The Sales Department of a shopping mall in Xinjiekou, Nanjing, introduces the Sales Department of women's clothing sales department. The department stores are divided into several categories in sales clothing, some of them are selling ladies' clothing as their own business characteristics, and there are mainly sales and recreational clothing, because they have different focuses, so the display of clothing displays has their own characteristics.

Generally speaking, there are still some middle-aged and elderly clothing sales in the old state department stores, but our consumers can not fall into such a misunderstanding: the traditional view is that the old fashioned clothing with dark colors, old style and coarse texture is, in fact, the display of shopping malls has downplayed the concept of elderly clothing.

People in charge of shopping are too rational, but they are all dressed up in shopping malls, and the elderly can choose freely. However, in view of the special shape of old people, outdated consumption concepts and the long period of clothing for old people, their consumption accounts for a very small proportion in mainstream consumption.

Generally speaking, old people are accustomed to buying clothes of medium and low grade clothing counters.

It is the first choice for them to make seasonal changes, break codes, break colors and break the money, and the standard they choose is first to look at the price, followed by quality, and finally to color and style.

Compared to young people, their shopping behavior is too rational.

The head of this official also said that the disappearance of old clothes in some shopping malls is a product of market development to a certain stage. Consumption restricts the market, and the market determines the production of enterprises.

In today's diversified market development, the consumption concept of the elderly will continue to be updated. The trend of the elderly will be more and more close to the mainstream consumption in the trend of fashion. They will enjoy the right to pursue fashion and enjoy life as well as young people.

On the shelves of goods, the elderly can choose the products they need.

Qiu Ruzhen, general manager of Shanghai golden arrow Clothing Co., Ltd., said: "the name of old clothes is almost useless now. Modern clothing is classified according to the occasion of wearing. We classify clothes according to their wearing purposes. They are generally classified into professional wear, casual wear, sportswear, etc.

As a special group of social consumption, the elderly are usually over 50 years old. They do not belong to the mainstream of clothing consumption.

It is difficult for enterprises to grasp the clothing for the elderly. First, the elderly do not have any research on clothing, they do not know how to wear, they are old fashioned in consumption, blindly covet the cheap, and do not scrutinize the brand, the fashion and the style. Two, the elderly belong to the non mainstream consumer groups. They often have a special body shape. The demand of a product is limited. They can not form mass production, and the cost of production and design is higher. The clothing for the elderly is not attractive to the manufacturers. Therefore, the enterprises that mainly used the clothing for the elderly are often pformed to produce clothing suitable for the young people under the market pressure.

The only clothing for the elderly in the market is often clothing with a bad brand, rough workmanship and poor quality.

On the one hand, it is the voice of "hard to buy". On the other hand, it is a reflection of "hard sell and hard to do".

Is there no room for mediation?

According to the authoritative experts in the industry, with the arrival of the age of population aging in China, the elderly population in China will grow continuously on the basis of the existing 130 million. At present, the population aged 60 and above accounts for 10.2% of China's population. By 2030, the population aged 60 and over will reach 300 million, accounting for 20.4% of the national population.

From this, we can see that there are infinite opportunities in the clothing market for the elderly. If businessmen and manufacturers want to get such a big cake, they must carry out several changes: first, changing the market concept, and with the further development of our society and economy, the clothing consumption of the elderly will go towards fashion, taste and quality.

The diversified trend of leisure development has changed from traditional frugality to meet the basic functional requirements of keeping warm and keeping warm.

In the near future, the traditional concept that the income gap of the elderly and the conservative concept of consumption will be completely changed.

On the contrary, with the further development of the society, the retirement wages of the elderly will be further raised, the social burden will be smaller and smaller, the social welfare will become better and better, interpersonal communication and all kinds of recreational activities will become rich and colorful, and the elderly will pay more attention to health care and fitness, and the physical differences will also shrink.

Pursuit of taste and fashion will become a new theme.

In this case, the enterprise that produces the old clothes will be profitable.

The rule of market economy tells us that whoever wins the market is the biggest winner. It is urgent to create an old age clothing brand and develop it. The elderly clothing calls for the brand of elegant and Seiko, and the behavior that keeps the old people out of fashion is bound to be rejected by huge business interests.

Two, comparative advantage, the price competition brought by homogenization of market products has made their profits smaller and smaller.

Fashion fashion fast rhythm fashion cycle brings the challenge of extreme design and high cost logistics requirements, slightly careless, liquidity becomes a product inventory.

In contrast, the elderly clothing fashion cycle is long, a single product does not need mass production, and has relatively market stability, so the development of elderly clothing has low risk and high efficiency market returns.

Do you care about the elderly, pay close attention to high returns, and why businesses and businesses are not happy?