The Strategy Of A Small Company Is Two Words: Survive And Earn Money.

Shao Changqing, male, born in 1979, master of computer and business administration.

We will establish cross industry and cross regional general financial management system and database system to create a joint marketing platform.

In mastering a large number of consumer data and consumer behavior data, joint franchise businesses conduct various specialized marketing activities and help businesses develop customer loyalty.

Xiong Xiaoge, Wu Ying and Ma Yun are second judges in the first season of winning in China.

Ma Yun: you talk about character determines destiny, strategy determines pattern, and also talk about strategic pattern. Can you explain your company strategy in half a minute?

Shao Changqing: my company's strategy, first of all, my goal, I am the middle class life financial management first faithful partner, this is our mission.

And I believe we have an excellent team and terminal operation system. Our two biggest killer is terminal operation system and highly innovative marketing service system. If we talk about this strategy, it involves business secrets, because there are two competitors in this industry. Can I explain this? I can only beat them, OK?

Ma Yun: OK.

Shao Changqing: I think there are two relatively strong competitors in this industry, but the first one I believe I can beat them. First, there is an operator who trusts very much and relies very much on a professional credit card network system. He believes that his network and his merchant resources are very large, but this just ignores his target customers, and any profitable project must not leave customers. Paying attention to customers is a necessary condition for your success.

Another one, he focused on customers, but his target group was not big enough. A more important bottleneck was that he chose a carrier that was smaller than his target customers, so he could not succeed.

And I believe that this is the two very soft place, and I want to run my terminal operation platform, and high-end and innovative service system to beat him, this is my strength.

Ma Yun: what I asked just now is that because you have talked about several strategies, I am very curious that the strategy of a small company is a few words to survive and earn money.

But I feel that defeating an opponent is definitely not a strategy.

When you talk about strategy, you have to be clear about what I want to do, what I should do and how to do it, how well my opponent is doing, you can speak it clearly in half a minute, you just need to speak clearly, and investors know what you do.

You have just mentioned a few points, your goal, your opponent, but I think what I want to remind is that the opponent is not a strategy, not because the opponent to make strategies.

Shao Changqing: No.

Ma Yun: Yes.

Shao Changqing: Thank you very much.

Ma Yun: you want to say that he is not your client. From the point of view, you are a middle class and you are a bourgeoisie.

Shao Changqing: because I value this huge market very much, I am concerned about the high-end customers such as Xiong Zong in China. I am concerned about the preservation and appreciation of the wealth of my customers. It is difficult to provide value-added plans. I think there must be a huge market to serve the middle class, frequent consumption and cumulative accumulation. I have cash flow in the market. This is my business plan.