The Most Important Thing For An Entrepreneur Is Your Greatest Wealth, That Is, Your Integrity. Ma Yun Commented On Entrepreneurship

Ms. Cheng, born in 1969 in Shanghai, has a business mind at university and always thinks he can be a good businessman.

In the 90s of last century, she made sales in well-known health care products companies and liquor companies, and increased the sales of a health product from 5 million to 100 million in one year.

In 1994, he entered the red wine industry as a sales agent.

At the peak of Zheng's company, the annual sales of all the brands represented were close to 40 million yuan, with an annual profit of 4 million.

In July 2000, she thought her entrepreneurial opportunity was ripe, so he stopped all agents of the brand, registered the "North American Manor" winery in Suzhou, and the construction cost of the new factory was estimated to be 4 million.

The organizational structure of the company is very simple: the top is the board and CEO, the following is the distillery and three sales companies.

Sales company manages sales, sales, personnel, sales targets and corporate culture, etc., and she is responsible for financial management.

The company is located in the market of China's high priced red wine. In early 2001, the first batch of red wine was produced by Ms. Zheng's brewery, and the profit was about 4000000.

However, Ms Zheng encountered some problems that she had never thought of: the company that was once a partner and friend began to dig her corner, and dug up her employees with a high salary, and a large number of middle-level managers switched to other wineries.

At the same time, the plant has consumed a lot of capital, so far, more than 10 million of the investment has been made in factories, far exceeding the estimated 4 million.

It is also unexpected that she can easily borrow enough working capital from a state-owned enterprise, which is much more convenient than the bank.

But now, because of the national ban, the company suddenly withdrew its capital and withdrew 2 million from her account within 45 days.

Now, there are rumors that her company has no money, and her suppliers are beginning to lose faith in her. They may ask for payment in advance, while the supermarket refund will be delayed for 2 months, and there is no need for bank loans, because domestic banks are reluctant to lend loans to SMEs such as MS. Zheng.

Ms. Zheng is now besieged everywhere.

Question: 1. analysis of the reasons for MS Zheng's predicament?

2. if you are now MS Zheng, what should you do?

Xiong Xiaoge, Wu Ying and Ma Yun are the first judges to win the first season in China.

Ma Yun commented on the reasons for this dilemma. MS Cheng used to be a successful sales person. Some of our entrepreneurs were a successful sales person or a technical source.

In addition, she made a mistake. When she came up, she went to do finance. She thought she had sales skills. She managed to solve the financial problems by more than half.

But the most important task of CEO is to formulate strategies and formulate strategies with two core things: one is man, the other is wealth, and man is the key.

In the whole business process, the team is the most important. With a team, it is possible to manage money well and plan products well, and she only grabs money and gets rich.

Therefore, the art of CEO lies in finding a balance between the three people, money and goods.

In addition, communicate openly and communicates with your team.

I think for Ms. Zheng, this may be the time to rebuild our team. We should share everything with you in a thorough and clean way, admit your mistakes, and discuss with you how to do the following things. I think the left ones will stay and let him go.

In order to solve the problem of capital flow, we must do well in addition to borrowing money.

We have all encountered such a problem. In 1995 and 1996, when we were doing yellow pages in China, I couldn't get any wages. The time for leaving wages was only 3 days. I only had more than 2 thousand yuan on my account and more than 8 thousand yuan for my salary.

At that time, it was very cruel. Our employees said it was okay. We didn't get paid for you in two months.

But people say that two months without salary, you have to go out to borrow, use your integrity.

Therefore, I think a CEO, an entrepreneur is the most important, and also the greatest wealth, is your integrity.

If I ask Xiong Xiaoge or Wu Ying to borrow 10 million today, they will lend me money if they are rich. This is based on our usual understanding and credit.

If he doesn't know anyone, even if he borrows 10 thousand, he doesn't think so.

Therefore, an entrepreneur must have a group of friends. These friends have been accumulated in good faith for so many years. The accumulation of them is like the wealth of my account. This is the integrity accumulated every day.