Double Star Brand Development Road

Double star is one of the earliest shoe making enterprises in China. It has a history of 86 years.

Nonetheless, the rapid development has been more than 20 years since 1983.

In the early 80s of last century, when many people still did not know what the brand was, the two stars put forward that "creating famous brand is the best patriotic" and "famous brand is the atomic bomb in the market".

Under the guidance of this brand development concept, the development of double star has gone through the initial stage, development stage and advanced stage of the brand.

The initial stage of the "double star" brand is from 1983 to 1992.

The two stars marked the elimination of shoemaking shoes, constantly upgrading the products. From the initial imitation to the later innovation and innovation, binaries rely on the upgrading of their products to become the leaders of the national footwear industry.

At that time, the double star achieved the production of world famous brand shoes such as "Ni Ni" and "Brooks" in China through repeated pformation of technology and technology, and sold about 1000000 pairs of European and American markets every year.

At the same time, through the combination of "four shoes penetration", the double star produced the first pair of high-grade cold sticky sports shoes and the first double skin CVO thermal vulcanized shoes, and completed the integration with the international footwear industry.

The development stage of the "double star" brand is from 1992 to 2000.

During this period, a professional product development team was built up by the two stars. The product reached the "development generation, production generation, development generation and reserve generation"; the first line of high-grade cold sticky shoes was designed and installed, and the only national technology R & D center of the shoe industry was established; the production capacity of the six categories of shoes (vulcanized shoes, cold sticky shoes, leather shoes, cloth shoes, injection shoes and professional shoes) was formed; it became the first well-known trademark recipient and the first footwear listed company in the country.

The advanced stage of the "double star" brand is from 2000 to date.

The double star adjusts the development thought, takes "the specialization, the high grade, the tree image" as the main attack goal, has begun to compete with the world brand.

We have launched professional shoes such as professional running shoes, professional basketball shoes, professional tennis shoes, professional football shoes and so on. We have fully realized the pformation from low-grade single products to high-grade and serialized ones.

As the parent shoe industry grew stronger and stronger, we successfully entered the tire and machinery industry through the operation of brand and operation funds.

At the same time, double star clothing from small to big, double star machinery also from the past low, low level to "high, fine, sharp, thin" move forward.

In short, double star products have been targeted and begun to enter the high-end market, showing a new development stage of double star brand.

At present, double star has formed five major industries, including shoes, tires, machinery, clothing, thermoelectricity, and eight major industries, including printing, embroidery and three products.

The double star footwear industry has established trade partnership with more than 200 foreign customers, and the total annual shoe-making has nearly one hundred million pairs.

Double star professional sports shoes, double star travel shoes, Double Star leather shoes and double star tires have won the "China famous brand".

Twin Star tire has become one of the five largest tire enterprises in China, and has been rated as China's "ten national brand".

Tire products are exported to more than 130 countries and regions.

Double Star mechanical products are exported to dozens of countries and regions such as Russia, India and Pakistan.

The value of the double star brand is as high as 49 billion 292 million yuan, which is unique among the state-owned shoe making enterprises.

Double star has established the strategic goal of building five famous pillar industries and eight industries to create famous brand, making hundred years' brand and building China's comprehensive manufacturing and processing giant group. I believe the two stars will create a more brilliant future on the brand's road.