Detailed Decomposition Of Ten Classic Business Models

The mode of thinking and revolution of the day entertainment mode for enterprises means that every old thinking is broken, and the process of new thinking is generated by unlimited business opportunities.

If you want to pick out the most successful business plan in 2005, the Super Girls program, which is not planned by Shanghai Tianye company, belongs to it.

On the day of super girl broadcasting, all the empty streets are comparable to the Spring Festival Gala. However, unlike the Spring Festival Gala, they spend almost nothing on the whole plan, and let all the media do free publicity for them.

Only by relying on this plan can the Tianyu company quickly step into the forest of wealth and grow up fast and staggering.

In the past, most people thought that the better programs and the more elaborate programs were more likely to attract attention. "Super Girls" tells us that these are all true, but what is really noticeable is those with high participation rate and strong interactivity. In this sense, Super Girls is a revolution.

The reason why the "super girl" is far-reaching, should be attributed to creative learning.

The idea of "Super Girls" is to copy "American Idol" directly from the American entertainment program.

But the success of Super Girls is largely localized. This includes: abolishing the age threshold, putting forward to sing, singing short messages and eliminating PK, and enhancing interaction with audience.

From 2004 to the heat of today, Lu Xun and the Hunan satellite TV have been adjusting their creativity according to the market feedback. This is the process of "using the brain, letting out the vision and taking it by ourselves".

Super Girls is a cultural phenomenon, but for an enterprise, it means that every old thinking is broken, and the process of new thinking is generated by unlimited business opportunities.

The development of enterprises should not be stopped in growth and profits. We should ask ourselves whether we have taken the advantage to the maximum and whether we can achieve greater growth.

The grand life is a legend. Its fortune is quite accidental.

When he got the agency of legend, he did not have such stories as Chen Tianqiao and his eyes. He was only passive and lucky.

But after the legend has settled, Chen Tianqiao's business genius has played a stage.

He bought the server instead of renting the server. He used the growth of gamers to get the initiative of the operators, delinquent the cost of splitting the Koreans, and set up Heng Kang network as the general agent of sales channels. These gray means were his occupation of the upstream resources; the development of the legendary world was his escape from the bondage of intellectual property rights.

Chen Tianqiao's shrewdness is that all these achievements are used to increase investment, and the success of each bargaining step has become the bargaining chip for next negotiation.

This kind of unyielding expansion has yielded fruitful results. Nowadays, the number of registered users of legend has reached 120 million, and the number of online users is over 1 million. It needs at least 6000 servers to operate.

Mastering the huge user base and the high investment barrier, become the strongest bargaining power in the value chain of legend. Finally, the Korean who lost their fortune can only turn to Chen Tianqiao to continue making the legend.

The emerging online games market is a geomantic omen, and the success of the grand success really depends on it.

However, although online games are a profiteering industry, frustrated or even bankrupted manufacturers are still like the same river. Gathering friends network and Haihong holding is a mirror. Even if the same successful online games companies, such as 9 cities, snails and other companies, the weight is also quite different from that of Shanda.

The reason why Shanda is able to occupy the heavenly king mountain is related to its unyielding expansion strategy. This is just like war. The greatest victories of wars in the past dynasties are not achieved in decisive battles, but in the mop up and chase after victory.

The development of enterprises should not stop in growth and profits. We should ask ourselves whether we have made the most of our advantages and whether we can achieve greater growth.

The Focus Media is not selling advertisements to customers, but selling the network for the capital market, which needs the vision of capital management that traditional enterprises do not have.

Unlike the Shanda, Focus Media is completely a "concept stock" in China on NASDAQ.

Before its listing, its main business, online games, has brought huge profits and cash flows to them. In 2002, Focus Media, which had only begun to take the lead, has been famous overseas in such a short time.

The main business of Focus Media is to operate LCD advertising network in offices and other commercial real estate establishments.

Although this new office strategy attracts people's attention, the amount of investment required is also great. The cost of installing a liquid crystal display screen in a grade A office building in Guangzhou is often tens of thousands of yuan. If there is no special way, the prospect of Focus Media will be wide and difficult to develop rapidly.

The development of Focus Media can only go through Nasdaq, after venture capital has completed its previous operations, it will be relayed by capital market later.

Therefore, we saw a wonderful performance of 3I group, Softbank, Goldman Sachs and other international venture capital funds.

Since the aim of listing is listed, Focus Media has paid great attention to the building of concepts. The key to this concept is to answer a question: is profitability possible?

Focus Media responsible person said, "as a complementary form of traditional media, Focus Media focuses on the accurate coverage of high-end consumers?"

At present, the initial investment of Focus Media in Guangdong has reached about 10000000 yuan. Although the investment is not small, it has begun to bring profits to investors.

Fundamentally speaking, Focus Media is not selling advertisements to customers, but selling the network to the capital market, which needs the vision of capital management that traditional enterprises do not have.

Not only Focus Media, it should be said that every business facing the market is actually multi-faceted, the key is to see whether leaders have the vision of capital management.

The New Oriental mode of "sending water" to make money is a way for an enterprise to look at the value chain associated with your goals beyond your business objectives. There may be unexpected surprises.

In the American gold rush era, there was a proverb: "gold rush does not make money."

In the American gold rush era, the dream of getting rich overnight supported the rush of gold rush to the West. However, those who really achieved their goals were few and far between, but they provided support services for these people's dreams.

If the Chinese dream of going abroad is a dream of gold rush, then the New Oriental English school serving here is a water bearer.

The New Oriental, which is hidden behind the veil of educational industrialization and training institutions, is actually a service institution for overseas students. Yu Minhong is an overseas ferry person.

Before he founded the New Oriental English school, Yu Minhong himself was also a gold diggers. When he graduated from University, his classmates went abroad, but he was refused by the embassy several times.

After becoming a Peking University teacher, he still did not give up his overseas efforts, but he still failed.

In 1992, Yu Minhong, who gave up his dream of going abroad, began to work in the training schools in the community, and then set up his own door.

At that time, education and training had developed to a considerable extent. However, there were few training institutions for the purpose of "G" and "Kao", and Yu Minhong's New Oriental was basically an enterprise that was organized around the two purposes of "G" and "Kao".

After 1995, New Oriental began to expand rapidly, becoming the pronoun of GRE and TOEFL Training. Yu Minhong also completed the pformation from gold rush to water delivery person.

In the commercial activities, the value is a chain, so the interests and interests are often accompanied by each other.

Every kind of "hot" in the society is a kind of gold mine, but gold mines are not only a way of mining. For an enterprise, besides your business objective, look at the value chain associated with your goals, and there may be unexpected surprises.

The development of 51Job mode is closely dependent on the external environment. Every kind of interpersonal relationship will constitute a successful capital. In the past, heroic enterprises will gradually become less and social enterprises will gradually increase.

51Job is actually an online broker, and you can think of it as a personal e-business.

This kind of intermediary business moved to the Internet is started from 51Job, and has also been successful in other fields.

In September 30, 2004, with the successful landing of 51Job on Nasdaq, the 4 founders of 51Job exceeded 400 million yuan.

51Job is a typical success of Hongkong's Zhen Ronghui based international team in Bhn.

Zhen Ronghui, CEO and President of 51Job, was born in Hongkong and grew up in Hongkong. Senior vice president and CFO Jane born was born in Taiwan, China. Senior vice president Feng Lei is a real Beijing person and completed her studies in Beijing.

The first generation of private enterprises in China is dominated by a strong leader who leads the enterprises (including family members connected by blood ties). The difference is that we found a clear partnership in the new venture enterprises represented by 51Job.

Moreover, apart from brothers and other family business relationships, these partners are more closely related to their relationships with their classmates, colleagues and friends.

More than 50% of the rich people come from partnership ventures.

At the same time, entrepreneurs with overseas study backgrounds tend to be more likely to establish partnerships, while domestic entrepreneurs are still mostly single business, and have the same characteristics as traditional Chinese entrepreneurial stories.

The mode of partnership creates wealth, which means that the development of enterprises is more and more dependent on the external environment. Every kind of interpersonal relationship will constitute a successful capital. In the past, heroic enterprises will gradually become less and social enterprises will gradually increase.

In order to speed up the slow down Shunchi mode, all enterprises have experienced the Shunchi style. They adopt different development strategies under different market backgrounds, but few of them are resolute, active and strong like Shun Chi.

During the development of Shun Chi expressway, Shun Chi became the object of condemnation by the real estate industry and the media. What's more interesting is that when Sunco falls and how it falls down, it seems to be a hot topic.

The development of Shun Chi Shun has subverted the slow and leisurely atmosphere of the traditional real estate industry.

The biggest feature is that the time between land sales and sales is reduced to the shortest, and the speed of operation has almost reached the limit of real estate projects.

This is to shorten the period of capital occupation to solve the problem of large capital gap and tight capital chain.

There is a cloud in the art of war.

The essence of Shunchi mode is speed, but the hardest part is speed.

The sprinter knows that the whole body must be mobilized even if the race is only a few seconds faster than the opponent.

Shun Chi's speed is just a point of view, and the power to support this speed is the value of Shunchi mode.

However, we should note that Shunchi mode is not a long-term mode, because the biggest support of Shunchi speed is the market background. Fundamentally speaking, the Shunchi mode is just a false start under the bull market.

This is the most prominent performance in the high price of the problem, Shunchi to run fast, it is necessary to grab a high price, but in the bull market, Shun Chi high price of the land sold to the completion of the sale can not be expensive, but the market is cold, its speed will inevitably be restricted.

After the macro-control came, the speed of Sunco slowed down, but only in a short span of 3 years, Shun Chi grew from a small unknown company to a real estate giant like Vanke.

In fact, any enterprise has a Shunchi experience, that is, under different market backgrounds, different development strategies are adopted. However, there are few such resolute, active and strong ones as Shun Chi makes.

In the Baidu mode, which is not afraid of the strong enemy, the space of the market is actually much larger than we think. Even under the strong opponent's monopoly, we can still find room for development. Baidu's success proves this.

In the Internet age, there is a phenomenon called "first impressions". For some software, if users are used to it, if the quality is too different, users will have a higher change cost.

Microsoft is the most beneficiary of this phenomenon. It monopolizes almost all operating system software with high quality and customary threshold.

According to a view, Google will be the second Microsoft, and all companies that dare to exist in search field are facing the fate of being killed by it. But the existence of Baidu has broken this myth.

So this view has changed. With the development of Google in the field of Chinese search, Baidu's space will be smaller and smaller.