In The Face Of Made In China, What Is Your Resistance?

My dad loves to go shopping.

Every time I come to the United States to see me, shopping is the happiest activity of our father and daughter.

In 90s, Dad developed a problem in the mall of the United States, where she turned around to find out where it was made. If you see "Made in China", you will be happy for a long time.

Later, more and more goods made in China were not made in China.

If I remember correctly, China's large-scale export to the United States began in the early 90s.

From the lowest grade merchandise, the umbrella shop of a dollar shop, socks, washing plastic basket, WAL-MART clothes, toys, bicycles, to the size of household appliances, high-end brand clothing, brand name sports shoes, the quality of products made in China is getting better and better, and the grades are getting higher and higher.

In recent years, luxury brands can not resist the temptation of low cost. They have put aside their shelves and joined the army made in China.

In April 7, 2008 business week, Coach was named Best Performing US Companies first.

The first crab to eat is the American luxury brand Coach.

In 1996, after the takeover of CEO Lew Frankfort by Coach, we worked together to raise the brand quality and reduce production costs.

In the United States, the wages of workers in the United States are about two, thirty dollars per hour, and more than 3000 dollars a month.

China's workers earn one thousand yuan a month, plus two thousand yuan for their housing and other expenses.

The cost of labor is ten times cheaper than the crab that turns into a fugu.

Gradually, Coach's factories in the United States shut down one by one, and replaced by China's processing partners.

Because of the strict management of the company's quality, Coach's brand image has not been negatively affected by Chinese manufacturing, and consumers still pay for it.

From the 2000 stock market to the present, Coach's sales and profits have been increasing year by year, which has turned the shareholders' lips into a smile.

Last year, the US economy was in the doldrums. Coach stood out and ranked first among the fifty best American companies selected by BusinessWeek.

Looking at Coach's profits, European luxury brands are burning with anxiety.

However, they can not be as big as Coach and say that China makes China made.

Over the years, European luxury brands have widely publicized how traditional their workmanship is and how skilled their craftsmen are. They say that making bags is the quality of French and Italian DNA, and no one else can learn.

It's really troublesome to say this.

What should I do?

The temptation of profit is irresistible after all.

European luxury brands secretly produce bags in China.

There are several factories in Guangdong, China, which specializes in processing big bags.

They signed agreements with every luxury brand to make sure they did not disclose to anyone.

The luxury brands who work with them only know that the factory has returned to other big brands to make bags, but they don't know who to do them.

This relationship is a bit like a big bag with several couples. Each mistress knows that there are other couples in the big family.

I will not tell you where these big names are, so as not to eat lawsuits.

So how can they make it clear that they are made in China, but they are labelling made in Italy or made in France?

There are many ways.

For example, the bag is ready in China, and it is not ready to go to Italy. It has been pported to Italy and has been brought up.

For example, the label "Made in China" is pasted on the packaging box instead of being sewn in the bag, pported to Italy, torn off made in China, replaced by Italy made.

I also found that the labels of luxury brands are getting smaller and smaller, hiding deeper and deeper, and some can not be found at all.

On one occasion, I looked at my bag in Neiman Marcus, and forgot which bag it was. It turned over and could not find where to do it.

My suspicious behavior attracted the clerk, and asked me seriously whether he wanted to help or not.

Then he looked with me for a while and still couldn't find it.

Luxury brands do not take all bags to China.

Generally speaking, the classic, large batch of bags will be done in China, such as Celine Boogie.

The small batch, especially the precious cortex (alligator skin, ostrich skin, etc.) bags are still manufactured in Europe.

Miucia Prada and husband Patrizio Bertelli

It's not a common thing to be so secretive.

Two years ago, Prada husband Miucia Prade's husband, Prada's CEO, Patrizio Bertelli finally could not hold back.

He told the media that in the future, our Prada's package is not important. The key is Prada. As for the sign, we don't write any country. We all write "Made by Prada".

That's a good idea. I just don't know the laws of different countries.

As an open-minded consumer, I don't care where the bag is made.

Black cat, white cat, can catch the mouse is a good cat.

China made France and made great efforts.

And I believe that with the gradual separation of Made in China from quality and low price, the consumer's perception of Chinese manufacturing is gradually changing.

In a few years, Prada will not bother to do anything about "Made by Prada".

However, as a Chinese, I can't see how happy it is to see the luxury brand bags made in China in the most luxurious stores.