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Google Understands Business Needs Than Microsoft Does.

2008/3/26 17:54:00 21

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Just read an article "Bill Gate: Google does not understand the needs of enterprises", feeling that Gates said that contrary, it should be Google more than Microsoft know business needs.

Why do I think so?

First, the success of Google in recent years is not due to the success of Google technology, but because Google understands the needs of enterprises better.

The search results of Google, Yahoo and Live are almost the same. Basically, they can satisfy the needs of an ordinary user. Why is Google getting stronger and stronger?

Let's look at several strategies Google has made.

1, the introduction of accurate keyword advertising:

This kind of advertisement was invented by overture.. After the acquisition of overture by Yahoo, it didn't take much effort to make this piece according to the needs of the enterprise quickly.

Google was first launched by the Adwords platform which made users very convenient. It became a most profitable tool.

At that time, Microsoft had the advantage of not using resources, but also hovering outside the Internet.

The core of business is marketing. The biggest demand for enterprises to access the Internet is that Internet marketing.Google understands this very well. Enterprises spend less money to use Google to extend their products to the whole world.

This is the common demand of enterprises all over the world.

As a result, Google quickly promoted the keyword advertising mode and gained the opportunity.

Seize the opportunity, only to get a good opportunity, the reason why Google can develop faster is that Google has done a lot of things around the needs of enterprises.

For example, the following aspects:

2, free launch of Analytics

Testing the marketing data of the website is a very important job. It has a great help to do well in network marketing. Google understands the demand of the enterprise very well, and then purchases a company that does website traffic statistics, then consummate its service product, and provide free flow statistics service to enterprises to attract enterprises.

3, launching the free enterprise post office:

Enterprise mail is also an important demand for Internet access, so Google has launched a free enterprise post office service.

Google has not yet been officially promoted in China. Once it is launched, many Chinese companies providing post offices should be nervous.

At present, our company is using the free post office provided by Google, which is a first-class and powerful anti spam technology. What I am applying for is a set of 1000 accounts, which provide 6G large mailbox space for each account.

It can be said that although it is free, it is stronger than any post office that charges a fee.

4, other businesses need services:

Google not only has the above free statistics, free post offices, online free office software, free homepages, free site building tools and so on, and many other businesses need services.

Google provides these services free of charge to the enterprise, sticks to most of the old customers, and also attracts a lot of potential customers.

We can not help but say that Google is deeply aware of the needs of enterprises.

Two, if Microsoft understands the needs of enterprises, it will not be necessary to acquire YAHOO.

Microsoft's acquisition of YAHOO, the probability of failure is definitely higher than the probability of success, Gates said he valued YAHOO's products and customers, but YAHOO's talent, this is not reliable.

Can we guarantee that it will not drain after acquiring YAHOO talents?

Can we ensure that these talents can play a very good role?

Microsoft's own talent has not been used well, and more is even more troublesome.

Microsoft's acquisition of YAHOO is the reason for its backwardness in the Internet, which is a more reliable reason, but it is not necessarily a good way.

Microsoft has the advantage of Windows operating system and IE browser that most users use to make traffic for their website, which is too easy.

As long as Microsoft can understand the needs of users and enterprises, the development of Internet products that attract users and enterprises will not be a problem. If the products are ready, the viscosity will not be a problem. Success is a natural thing.

But look at what Microsoft has done over the Internet in the past few years to see whether Microsoft understands business needs:

1, the direction is changing.

It turned out to be MSN, now LIVE and portal?

Community?

Search?

The center of gravity changes.

2, the architecture is in a mess.

Google is more successful than Yahoo in the way of Google's global website structure. What about Microsoft?

This is worse than what Yahoo did.

3, product service has nothing to do:

Microsoft Internet over the years, is the MSN to the personal service products, rely on this windows XP version of the boot boot automatically to promote, relatively successful.

In other areas, many attempts were made, but few were successful.

Fewer products and services are available to meet the needs of the enterprise, and only the recently tested advertising platform is somewhat new, but the progress is too slow.

Microsoft is indeed very powerful in the software field, but in the Internet field, the demand for the Internet is not enough.

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