China'S Most Potential Website - Community China
Most of China's Internet projects in the past years have been modeled on the US model, with few original models, especially in just two or three years. Therefore, in the business mode, we can no longer imitate and innovate. Today, I will join you to explore a website that is absolutely original mode, namely, community China. Although the website has just started, its operation team is absolutely domestic, and the business mode is absolutely original. Website: community China
CEO: solution countries Website: www.chinasq.com
First, website positioning analysis The website of community China is not a BBS, but a website service platform surrounding the life of residential areas. This is a very innovative position. It is much more than those of Web2.0, such as campus network, video network, aggregated network and so on. These so-called Web2.0 websites are designed to draw us more from offline to online. Long online time will be harmful to physical and mental health. And community China is able to help us move from line to line and enrich our community life. How many communities are there in every city in China? If only the online service platform of China's middle and high-end residential district is ready, it will be very large.
Two, website architecture analysis Around the community can provide too many services, too, how to make use of this platform, clearly provide users with the corresponding services, and at the same time can be very good combination of website operation strategy? The original boss community Chinese website is very messy, and the new version of the community Chinese website has adopted a concise design style, and the website structure has also adopted four levels of framework: 1. Terminus: To provide real website technology platform and operation guidance, the home page adopts a concise "search + navigation" design style. 2, local sub stations: Around the community as the theme of the website, to be more in-depth and offline integration, so different cities, there is a local sub station. At the same time, a local operator is needed to operate.
3. Community website:
To provide a theme website for each community, it has various functions to meet users' needs, and an online community administrator is needed to operate and manage.
4. Business website near the district:
Provide an online platform for businesses around the community to publicize and display their products and services. Through these four levels of design, the content of the landscape is very numerous and complex, but the service and structure of the entire website are very clear. Many websites do not design the hierarchical structure of the website because of their construction. With the development, more and more columns and more and more content, the website becomes more and more complex and chaotic, which will cause great trouble for later operation. Therefore, in the construction of websites, it is very important to clarify the level of architecture.
Three, business model analysis
To analyze a website's current business model and future business models, it is necessary to analyze the interest groups related to this website clearly, so that the demand is easy to understand, and business mode planning is not difficult. The interest groups involved in the community China network mainly include the following aspects:
N cell users
N neighborhood business
N cell site administrator
N local operators
N headquarters
The benefits of community Chinese websites to these accumulating groups are analyzed:
3-1, residential users:
L communication: Living in a small neighborhood in a city for a few years, you may not even know your neighbors. This is really a miserable situation. With a residential website, people in the same district can first get acquainted with each other through the Internet, and then it will be easier to get to know each other again. Online understanding, under the net can often engage in some activities.
L services: All kinds of services in life can be solved by landing on their own website, such as finding nearby business information, releasing rental information, finding nearby fitness trainers, sending water nearby, sending rice, sending daily necessities, computer maintenance, learning to cook, etc., can be solved through this platform.
3-2, businesses near the district:
L
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