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Shishi Tries To Break The State Of "Big Feet" In The New Leisure Wear Era.

2008/3/27 14:58:00 106

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Recently, two pieces of news are inspiring. First, in the first 10 months of this year, there are 29 garment enterprises whose output value exceeds 100 million yuan, an increase of more than 2 yuan over the same period last year. Two, on the international garment Week held in Beijing last month, the 4 garment enterprises participating in the exhibition show a big wave at the exhibition.

Shishi Economic Bureau responsible person said, two messages have shown: Shishi many backbone enterprises for many years to strive to "high-end consumption level", with Jiang, Zhejiang and Guangdong's casual wear business competition has begun to bear fruit.

New leisure wear era urges concept change

"Now the industry has launched the concept of the third generation of casual wear, stone lions can not always stagnate in traditional casual wear."

A few days ago, the president of the company of fine clothing presented this view.

He believes that the new casual clothes embodying individuality will stand out from the old casual wear and continue to set up a buying boom in the consumer group.

In this period of change, who can grasp the opportunity and pinpoint the breakthrough point, who can quickly seize the market.

Recently, a few journalists in Shishi have heard similar views and opinions. Some bosses say that the key to Shishi clothing is to change and do not make a sample. Some bosses say that they should choose the consumer group according to their own strengths, and then do specialized production and make fine products. Some bosses think that an enterprise can change its products at any time according to the needs of the market, but must have its own products.

Can the leading enterprises break the "three feet equilibrium"?

In the first 10 months of this year, the most popular clothing companies in the first two months of this year are branding enterprises, and are dominated by "backbone enterprises that are trying to squeeze into the high-end market."

Speaking of last year's backlog of goods caused by warm winter, Yu Ju, a Chinese garment maker, said: "backlog will not have much impact on sales this year because today's fashionable consumers will not pass through the goods, so the backlog will not affect the sales of clothing this year."

According to the analysis of the people concerned, at present, the leisure wear industry in China is basically in a state of tripartite confrontation. The "Fujian faction", the "Guangdong school" dominated by Guangdong and Zhongshan, and the "Shanghai school", mainly based on Jiangsu and Zhejiang, are the three main bases in Fujian.

In the past two years, Zhongshan has taken the lead in women's leisure fashion. There are some unique features in terms of taste and quality, and the foundation of South Fujian leisure wear industry is very strong. After a period of "brand creation and brand", it has constantly intensified its efforts to create new products, constantly added new elements of fashion, and gradually expanded the market share.

This year, Shishi some brand clothing enterprises began a difficult innovation campaign, this innovation is from "specialization" and "refinement".

Gage, the wild leopard and other backbone enterprises mainly attack casual T-shirts, children's wear or women's trousers, and have won a world in the domestic and foreign markets. A group of casual clothing enterprises such as syenia, etenbao, sta and so on, are determined to make "some taste" for the casual casual men's wear. Their business men's wear and business men's wear are constantly reaching the middle and high-end market. Now they have occupied a considerable share of the two or three tier cities in the country, and some have taken a place in the first tier city market.