Leading The Release Of The Trend Of T-Shirt Industry, Bosideng To Implement Brand Extension Strategy

In March 28th, China's T-shirt industry trends conference, Bosideng joined the famous T-shirt brand Xia Hu family, Gage showed the trend of 2008/2009 China T-shirt industry.

As one of the key projects of "Bosideng" brand extension, Bosideng T-shirt participated in the fashion trend of T-shirt industry for the first time, giving its unique originality and charm, bringing a beautiful visual feast to people inside and outside the industry.

Bosideng T-shirt, a famous brand of China, is a clothing brand under Bosideng company. It originates from the concept of world fashion and represents the international brand taste of the world fashion, and displays relaxed, free, lively temperament and individuality of independent life.

Not only is it more healthy and fashionable in choice of styles and fabrics, but it also strives to be more delicate and elegant in detail.

The products are mainly made of high quality long staple cotton and combined with the demand of market consumption.

Since its sale in 2000, it has been widely recognized by consumers and has become a first-line brand in the domestic T-shirt industry.

It is understood that since 1997, China International Fashion Week has adhered to the tenet of "using art to interpret brands and fashions to brighten life". Adhering to "publishing fashion trends, leading fashion styles, displaying original designs and promoting brand culture" has become a leading edge in the development of industry and a leader in clothing fashion.

The fashion trend, which is regarded as the professional guide for clothing production and clothing consumption, was released by the professional association of Chinese Designers Association and commissioned by a leading brand with market representation.

Only through a series of clear and rigorous qualification examination of China's original clothing brands, such as complete brand image, clear leading series, high professional awareness, perfect design institutions, full design talents, regular submission of popular plans, and quarterly leading series, are expected to be selected.

In the 2008/2009 China T-shirt industry fashion trend conference, Bosideng T-shirt as a new market force to participate in the popular release, the effect is outstanding.

In 2007, Bosideng T-shirt was named "China's famous brand product". Bosideng trousers were rated as "national inspection free products".

In the international market, Bosteng men's clothing has won the favor of British fashion business men with first-class products, excellent service and intermediate price. So far, sales have exceeded 80 thousand.

In Boston men's 2008 spring and summer products ordering meeting, British merchants signed 60 thousand orders for clothing.

In 2008, Bosteng men's clothing will be combined with Green and Woods company, opening 4 stores in the UK.

Independent brand stores will display the international brand charm of bostens men's clothing from the product positioning, store image design, merchandise display and so on.

Gao Xiaodong, chairman of Bosideng Garments Co., Ltd., Changshou City, said that Bosideng T shirt will continue the brilliance of Bosideng down garment, and constantly increase the design innovation, quality management and marketing channels, and strive to promote the major pformation of brand positioning, make further use of brand resources, talent resources and technology resources, and determine the positioning of products with high quality and medium price.

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