Shenzhen: 30 Years Of Reform And 20 Years Of Clothing Development

How can we see the rise of a city from the achievements of an industry?

The development of the garment industry is a more appropriate example.

In 2008, Shenzhen will celebrate 30th anniversary years of reform and opening up and 20 years of fashion and creativity in Shenzhen fashion industry.

China's reform and opening up has made Shenzhen a success and has also made Shenzhen's garment industry.

Among them, Shen Yongfang, executive vice president and Secretary General of Shenzhen garment industry association, let us listen to her comments on the evolution and development of Shenzhen's garment industry in the past 20 years.

Reporter: building the regional brand of Shenzhen women's clothing and creating "Shenzhen fashion ladies' capital", developing fashion and creative industry and taking the road of sustainable development has become the top priority of Shenzhen's apparel industry.

What is the overall development of Shenzhen's garment industry in the past year?

What has been achieved?

Shen Yongfang: in recent years, the clothing industry in Shenzhen has shown a good momentum of steady development. In 2007, it achieved a good output of about one hundred billion yuan and exports of nearly ten billion US dollars.

Relying on the unique immigration culture and pioneering spirit, Shenzhen garment industry has entered into a period of market competition relying on knowledge, wisdom, creative design, efficient production and scientific management.

Among them, capital intensive, talent intensive, technology intensive, knowledge intensive design, manufacturing and marketing links have increasingly become the main body and core of modern garment enterprises in Shenzhen. The industry as a whole is increasingly changing to high value-added, high cultural content and fashion creative culture industries, reflecting the trend of internationalization and specialization.

After years of resource accumulation and capacity reserves, large brand clusters that can represent the status quo of Shenzhen's industry have gradually formed, greatly improving the competitiveness and leading position of Shenzhen's apparel industry in the same industry.

Reporter: the Shenzhen women's wear regional brand planning symposium held in Shenzhen Jin Jiang Hotel in February 23rd has aroused great repercussions in the local garment industry. What is the significance of this forum to the development of Shenzhen's clothing industry at this stage?

Shen Yongfang: this forum is sponsored by the Shenzhen Municipal Bureau of trade and industry, CO organized by the Shenzhen garment industry association and Beijing Kim BDE Economic Management Research Institute. The main guests attending the conference are Tang Yuan, director of the Department of labor and trade of the State Council Research Office, Gu Qiang, director of the small and medium enterprises Division of the national development and Reform Commission, the director of the quality supervision department of the former State Technical Supervision Bureau, and Yu Xianzhong, the former Secretary General of the China Brand Promotion Committee.

The brand representatives of Shenzhen, such as "Song Li Si", "Na Ersi", "Ernie" and "Lady house" also came to the meeting.

We have seriously deliberated and heated discussions on the "overall planning of regional brand development of women's clothing industry in Shenzhen", providing a theoretical basis and policy guidance for the construction of Shenzhen women's clothing regional brand.

Based on the analysis of the background of the international fashion industry and the Chinese women's clothing industry, this plan takes the philosophy, aesthetics, sociology, economics, marketing and urbanization theory as the basis, and constructs the women's clothing brand with Chinese and Shenzhen regional cultural characteristics and international characteristics as the goal.

In addition, the plan also analyzes the national market share, brand consumer cognition, development characteristics, development advantages and shortcomings of the fashion women's clothing industry in Shenzhen, as well as the domestic and international environment and the future trend of the development of women's clothing industry. It thoroughly analyzes the feasibility and necessity of shaping Shenzhen's fashion "women's clothing regional brand", further clarifies the guiding ideology and basic principles of the development of regional brand of Shenzhen's women's clothing industry, and puts forward some scientific and feasible measures to realize this development strategy blueprint.

Reporter: the 7 China (Shenzhen) international brand clothing and apparel Fair has been held, which will promote the development of Shenzhen's clothing industry.

In the face of more and more challenges and pressures, what are the initiatives of this year's "deep Expo"?

Shen Yongfang: the annual "China (Shenzhen) international brand clothing and dress fair" has formed a huge social reputation at home and abroad, and has established a good reputation. It has become a platform and window for the display of fashionable women's clothing brand, and also a platform for Shenzhen fashion women's clothing brand promotion.

This year, the Shenzhen municipal government has issued certain policies to support the exhibition, which has some financial support and subsidies for exhibitors' booths.

This exhibition will break through the traditional mode, perfect the exhibition structure and innovate the service concept. Based on maintaining the traditional function of attracting investment, it will focus on the high-end, highlight the exhibition features of image display and international cooperation and exchange, pay more attention to attracting high-quality brands and first-line enterprises at home and abroad to participate in the exhibition, integrate more into international brands, quasi international brands and domestic well-known brands, take trade as the core, improve service standards, develop professionally and internationalize, and strive to promote the concept of exhibition to integrate with the international market.

The static exhibition area of this fair is nearly 80 thousand square meters, with more than 3300 booths, which are divided into women's boutique exhibition area, men's wear area, clothing area, underwear area, processing trade area, clothing equipment area, international brand, children's wear hall, textile surface accessories Museum, etc.

Hall 1 is the franchise hall, with product exhibition and investment promotion as its main theme. Hall 2 is the "Ladies' boutique Museum". It mainly promotes the image of some famous brands. The 4 hall is the men's wear hall; the 5 hall is the performance hall, which mainly arranges the special brand press Conference; the 9 is the auxiliary material hall, which showcases the most popular surface accessories at home and abroad; the 6 hall is the children's wear hall, which will display and join the baby's clothing and related industries.

By then, the large business forum, such as the opening ceremony, closing ceremony, "China Japan Korea forum", "International Forum on women's wear", "International Women's wear forum", "department store forum", "high-level forum" and other large business activities such as opening ceremony, closing ceremony, "International Women's wear forum", "department store forum", "high-level forum" and so on, will be held by Shenzhen winner Clothing Co., Ltd., Shenzhen garment industry Co., Ltd., Shenzhen Keyser Fashion Co., Ltd., Southern China city and so on. The large supporting activities such as the opening ceremony, the "International Women's wear forum", "department store forum" and "high-level forum" and other large supporting activities such as franchisees, agents conference, costume design competition and so on will all be held as scheduled at script src=>.