New Shanxi Merchants Revisited The "Silk Road"

Open the map of China, the densely populated Central Plains, to the west is a long tail to westbound, its north is the Inner Mongolia prairie and desert, its south is the Qilian mountains and the Qinghai Tibet Plateau, along with the extension of the road.

People are getting scarce.

This is the ancient "Silk Road" leading to the Xinjiang Uygur Autonomous Region, India, Pakistan, Afghanistan, Kazakhstan, Tajikistan and Kyrgyzstan, and a northwestern international channel. This is a commercial road that has been forgotten for thousands of years.

Now, under the policy of the Ministry of Commerce to further expand the strategy of opening to the outside world, there are enormous business opportunities.

In the domestic market surging and smoky, today's market competition is increasingly fierce.

The weathered Chinese textile and garment manufacturing industry, though somewhat discomforting and painful, is more of a rise after a hundred wars.

Today, China has become a big textile country in the world, and textile, garment manufacturing and other industries have obvious advantages for neighboring countries.

With the further expansion of opening up, one or two types of trading ports have been set up in many countries.

What does it mean to sell products to more countries and regions?

What does opening up mean?

This has become an important part of the strategy of Shanxi Wu Shi Yuan trousers Industry Corporation in 2002.

Through further analysis of the industry, economy, technology, society and products of the neighboring countries such as Russia, the company has carried out a further examination of the company's internal technical indicators, production processes, quality inspection, R & D capability, cost control, logistics distribution, marketing methods, after sales service and so on.

And strengthen and improve, in the domestic pants industry first create products "hard" word of mouth!

In the business circle, we first create the word of mouth.

In the marketing network, we should implement the strategy of "dragnet" intensive, and strive to achieve one county, one shop.

In the after-sale service, we should implement needle tip "subtle" service, so as to perfect every requirement of every customer.

In May 2002, the company basically completed internal integration.

At this point, the company has successfully opened more than 800 professional marketing outlets in China, and the daily sales of tens of thousands of garments have a precondition for the first development in foreign markets.

In August 2002, the company sent a special person from the marketing department to Taiyuan, Shanxi, and went to Xinjiang for five business visits.

It goes all the way through Yuncheng, Xi'an, Tianshui, Lanzhou, Wuwei, Jiuquan and Hami.

After arriving in Urumqi, they were divided into three roads, one by Korla, and the other by the south of Korla. They traveled to Huoerguosi by the way of Huoerguosi, and then arrived in Jimunai by Aletai.

The vast desert, the camel bell is broken!

After years of unremitting efforts, a group of Wu's people have been active inside and outside the 5400 kilometer border in Western China.

Become the "locals" who appeared in Alashankou, Bartell and Jimunai.

The annual sales performance increased by fifty percent. The following year, in May 2003, the Shanxi Wu Shi Yuan trousers industry was stationed in the Western business development companies in the commercial building beside the public security hall of the capital autonomous region.

There are five offices and 68 office workers.

Become an important bridge for the export of the company's products from the mainland, a new hot spot that keeps pace with the times, and a new fulcrum of the company's economic growth.

The "Silk Road" is a successful example of Shanxi's trousers industry. It once again opened the way for the development of domestic enterprises to the West and opened up a unique set of marketing ideas and practice theories in practice and exploration. It has written a small note for the economic and cultural exchanges between the central and Western regions, the intensive handicraft industrial zone and the underdeveloped handicraft industry in Central Asia Europe region.

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