Shishi Clothing Company Extends Clothing Value Chain To Guarantee Selling Price
"Give you a set of clothes and washing products, actually you have less money to buy clothes, the key is to better protect the clothes.
This is more cost-effective than those discount clothes! "The two customers originally shouted for" more discount ", but after listening to the marketing staff, they only gave them a special discount on clothes and washing products.
Two customers are delighted to accept it.
At present, because of too much clothing production and the scarcity of things, a garment will not be long before it comes down.
In order to recover the cost as soon as possible, garment factories have to resort to "discount tactics" to attract customers.
Many customers also seize this weakness, simply "low price heroes", even if the price is already close to the cost price, the buyer still asks the seller to give a discount.
Finally, they fall into the "no discount", some dealers are waiting for the discount to buy later, so as to get a bigger difference.
In this way, the scale of clothing brand enterprises suffer greatly, and some state-level and provincial brand clothes are also unable to maintain the "price front".
When it comes to this situation, the marketing consultant of the home service company is rather helpless.
In order to keep the bottom line of brand clothing prices, several leading enterprises in Shishi first came up with this idea: Processing environment-friendly "clothes washing products" for different clothing materials, enhancing the environmental protection and comfort of clothing and human body.
This "accessory" is delivered free of charge when customers buy clothes, but clothing is not discounted or less discount.
Virtually keeping the price of clothing.
Reporters learned that these "clothes washing products" not only "mild nature", the use of clothing as bright as new, soft as cotton, but also has anti-static, effective antibacterial and other environmental protection functions.
Some of them also contain high activity factors, which can also make the clothes ironed without shrinking and emit unique scent of flowers and plants.
This is actually an exploration of the advantages of clothing and extends the value chain of products.
Most consumers nowadays do not care about twenty or thirty yuan. What they want is "value for money".
As a result, after several enterprises launched the "price increase action with clothing", they received good results.
Many customers can readily accept this special "buy one get one" way after weighing the "access".
//cn.jxmmtv.com/
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