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"Cat Man" Throws A Heavy Bomb And Is Expected To Be Listed In 2009.

2008/4/12 10:16:00 18

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The "Cat Man" Throws A Heavy Bomb In 2009 And Is Expected To Go Public.

Always smiling and refusing to bow is the consistent style of the cat man helmsman.

The rapid expansion of cat man international once again confirms the truth that "fast fish eat slow fish".

When most of the underwear business owners are trapped in the whirlpool of thermal underwear, and are still worrying about whether they want to shift to their home clothes, Lin, the international chairman of the cat, has thrown out a heavy bomb. He will invest hundreds of millions of yuan to build a one-stop fashion living hall with fashionable clothing, sportswear, fashionable jeans, even perfume and jewelry.

In this mode of life hall, the shadow of "Gome" is hidden.

What is more significant is that this model has attracted the attention of venture capitalists and accelerated the pace of listing of cat owners in 2009.

This means that the pattern of underwear industry may be rewritten.

The shadow of Gome

From socks to clothing, you can buy fashionable clothes, even accessories and perfume that you need.

This is the idea of a one-man fashion lifestyle Pavilion.

The fashion lifestyle Pavilion is considered by some of the industry to be an improved version of the "National American" brand chain store. The difference is that Gome's products come from different manufacturers, while the products of the cat's fashion life hall are mainly from the products of the cat's brand.

For the emergence of this new model, some people are very disdain, think that this may be the underwear industry another speculation concept of reincarnation.

After all, telling stories is really a good thing for underwear owners.

But Yu Lin categorically denied the speculation in an interview with reporters.

He said that if only the concept of speculation, will not hit hundreds of millions of huge sums of money.

Although there are many problems in the underwear industry, if there is a powerful terminal like Gome, the industry will have great room for development.

Yu Lin further explained the hidden meaning of the "creativity" in the fashion lifestyle Museum: one is flat channel, the other is standardized management.

Channels have always been the pain of bosses in underwear enterprises. It is more difficult to find agents and manage agents.

There is a joke in the industry that, in the past years, the middle needles were actually not the stage of the manufacturers, but the banquet of the agents.

It vividly represents the passivity of underwear enterprises in attracting investment.

However, the existing agency's frequent breach of contract and "job hopping" phenomenon have repeatedly made underwear manufacturers helpless.

It is understood that an underwear brand agent in Hunan has changed four people in three years.

Can we find a more advanced channel mode than agency system?

Following the Gome, it is the cat's masterpiece in the terminal pformation.

Because of the charm of Gome, it is using standardized management mode to control the terminal directly, so as to cross the agents and make profits at a smaller cost.

In three years, Lin Lin plans to open the fashion life hall to one thousand, which is a challenge to the cat people who are accustomed to the agency management mode.

In addition to the investment level, the success of this model depends largely on whether the management of cat owners can adapt to the new situation.

//cn.dax