Where Is The Marketing Channel?

Where is the marketing channel?

30 years ago, such questioning may be meaningless.

More than 10 years ago, with the formation of China's big market, such questioning has responded.

In that age of "golden idea", a group of highly active local planners made a Chinese style illustration and magnification of marketing, and how many enterprises were misreading for a time: marketing means packaging planning.

However, no matter how posterity appraise, this is a history of China's marketing process.

Entering the new millennium, the wave of information economy is surging, the 10 Speed rule, the boundary collapse, the industrial fission, the industry integration, the business mode deconstruction, the value chain reconstruction.

When the nerves of the traditional industrial economy suffer from violent electric shocks, people wake up to the fact that the wolf is really coming!

When foreign capital first intervened in China's fast moving consumer goods market, mergers and acquisitions in the food industry did not cause much panic.

And 4 years ago, when international capital rods came again and again, the Chinese cosmetics market was stunned.

Suddenly, for the concept of marketing, Chinese enterprises have another understanding.

So, "grow well is better than marry well", how a capital marketing - scenery alone here!

Sigh with regret: the Chinese national brand has arrived at the most critical moment.

However, worry or joy, international capital predators will repeat their profits and business logic.

Suddenly, for the concept of brand, Chinese enterprises will relocate and ponder.

This is the meaning of globalization. Is it keeping watch, insisting or collapsing and retreating?

This is a pluralistic equation handed over to the Chinese business community by the times.

For Chinese ordinary consumers, the concept of economic globalization is not so unpredictable. Perhaps they understand that globalization is the network economy, and they have already benefited a lot.

More companies are like brides on the sedan chair, with two surprises.

Now, who else does not recognize the great technological revolution of the Internet and the great power of globalization?

"Market value era" - nowadays, this new word is attacking people's retina. Perhaps only by taking this high-speed train can you really feel that the sky is high and the sea is vast and the birds are flying.

Beijing time on March 6th, Forbes released the latest list of the world's richest people, once again stabbed people.

In this year's list, new people are a major feature, and 77% of them come from the United States.

At the same time, another feature of this year is that the number of young tycoons has increased significantly, including the founder and CEO of Facebook, the second largest social networking site reported in this issue. This year is only 23 years old. Mark Zach, Berg, the youngest self-made billionaire in history, has created the myth of the new economy.

Where is the marketing channel?

Nowadays, a global market is expanding to Chinese enterprises. The new market opportunity is brewing in the globalized market environment.

Suddenly looking back, the lights are everywhere, and all kinds of marketing concepts are stained: relationship marketing, long tail marketing, 1P marketing, viral marketing, entertainment marketing, nano marketing, non-linear marketing and acceleration marketing.

Marketing mode is determined by the strategic choice of enterprises, and it is a structural combination of marketing strategies.

At the same time, the formation of an economic phenomenon and consumption pattern is also giving birth to a new marketing mode. Just like the advent of experience economy, experience marketing has been spawned, and the development of network economy will stimulate creative marketing.

Facing the background of globalization, market scale is different and consumer behavior is different. There are more conflicts of values, cultural beliefs and butterfly effects.

In the era of globalization, marketing competition is not only becoming more and more intense, but also more complicated.

Facing such a big economic trend, how should Chinese enterprises establish effective marketing system and mode?

Dare to ask where is China's marketing strategy innovation?

Where is the strategic pformation going?

How to step on the right direction and steer the direction of marketing in today's world and China?

In 1994, when China's market economy surged and surged, the "sales and market" began to splash ink in China's marketing. This 14 years, she led China's marketing in triumph, and also recorded the glory and dream of countless Chinese marketers.

Today, when the world focuses on China, and when 2008 becomes an auspicious symbol, the sales and marketing version also takes advantage of this auspicious upgrade. Every month, we have a tunnel of souls between us and readers.

Here, let's co sow life and harvest hope.

2008, we will be deeply aware of the market and lead the marketing direction.

2008, let's embrace the Olympic Games together.

2008, let's lock together the sales and marketing.